Marketing Course Overview 24BSB030

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Questions and Answers

Which of the following topics are NOT covered in "Different Contexts of Marketing"? (Select all that apply)

Market Analytics and Research (correct)
Relationship Marketing
Global Marketing
Services Marketing

Which week focuses on the process of identifying customer groups, understanding their needs, and tailoring marketing strategies accordingly?

Week 2
Week 6
Week 4 (correct)
Week 3

Which of the following lectures are NOT explicitly mentioned as being revised over Christmas break?

Buying Behaviour (B2C and B2B)
Value Through Innovation (correct)
Marketing and the Organization
Marketing Planning: Overview of Strategic Analysis and Decision Making

Which week focuses on the analysis of consumer behavior in both business-to-consumer (B2C) and business-to-business (B2B) contexts?

<p>Week 3 (D)</p> Signup and view all the answers

Which lecture examines the crucial role of ethical considerations in marketing practices?

<p>Week 5 (C)</p> Signup and view all the answers

Flashcards

What is Marketing?

A systematic process that involves creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders.

What is a Marketing Plan?

A comprehensive document that outlines the organization's marketing goals, strategies, and actions for a specific period.

What is Buying Behaviour?

It refers to the process of understanding how individuals and organizations make decisions regarding purchasing goods or services.

What is Segmentation?

It's a marketing strategy that involves dividing the total market into smaller, homogeneous groups based on shared characteristics.

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What is Targeting?

This focuses on the marketing efforts toward a specific segment of the market that is most likely to be interested in the product or service.

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Study Notes

24BSB030 Marketing

Course Overview: Marketing course, likely at Loughborough University.

Course Schedule

Week 1: Marketing and the Organization - Revision for Christmas break
Week 2: Marketing Planning, Strategic Analysis, & Decision Making
Week 3: Buying Behaviour (Business-to-Consumer and Business-to-Business)
Week 4: Segmentation, Targeting, and Positioning (STP) - Revision for Christmas break
Week 5: Marketing Ethics - Revision for Christmas break
Week 6: Market Analytics and Research
Week 7: Value Through Innovation
Week 8: Marketing Contexts I (Relationship Marketing) - Revision for Christmas break
Week 9: Marketing Contexts II (Global Marketing) - Revision for Christmas break
Week 10: Marketing Contexts III (Services Marketing) - Revision for Christmas break