Lesson 2.pptx

Purposive Communication Introduction to Communication Dr. Christy G. Atienza Communication Principles Communication Principles A process of exchanging verbal and non-verbal information It’s purpose are to: Inform Persuade Entertain Teach Communication Principles 1. C...

Purposive Communication Introduction to Communication Dr. Christy G. Atienza Communication Principles Communication Principles A process of exchanging verbal and non-verbal information It’s purpose are to: Inform Persuade Entertain Teach Communication Principles 1. Communication is INTEGRATED into all parts of our lives. 2. Communication meets NEEDS. 3. Communication is a PROCESS. 4. Communication is guided by CULTURE and CONTEXT. 5. Communication is LEARNED. 6. Communication has ETHICAL implications. Communication Process Types of Communication Type Meaning Example Written Involves the use of texts Books Memos Letters Verbal Use of voice messages Actual conversations Video and Audio calls Lectures Communication Process Types of Communication Type Meaning Example Non-verbal Use of signs to convey information Body language Personal appearance Visuals Use of images to convey information Pictures Graphs Charts Communication Process Types of Communication Type Meaning Example Intentional Planned delivery of information Speeches Lectures Conversations Unintentional Unplanned delivery of Non-verbal information messages Communication Processes Elements of the proceses Element Definition Sources Speaker or sender of the message Message Piece of information, ideas Encoding Process of transferring the message Channel Means of delivering the message Decoding Interpretation of the encoded message Communication Processes Elements of the proceses Element Definition Receiver Recipient of the message Feedback Response to the message Context Situation or environment Barriers Factors affecting the communication: Culture Noise Individual differences Communicati on and Globalization Globalization Globalization refers to the spread of the flow of financial products, goods, technology, information, and jobs across national borders and cultures. How to communicate effectively in a Global Society Express your ideas effectively via verbal, non-verbal and written forms in either digital or non digital environments. Use your listening skills to evaluate and make judgements. Communicate with purpose. Have cooperation with others. Understand the concept of diversity and promote respect all the time. Use technology and social media responsibly. Additional Models on Communicatio n Perspective of Communication Traditions Definition Communication as interpersonal interaction and Socio-Psychological Tradition influence Communication as a system of information Cybernetic Tradition processing Rhetorical Tradition Communication as artful public address Communication as the process of sharing Semiotic Tradition meanings through signs Communication as the creation and enactment of Socio-Cultural Tradition social reality Communication as a reflective challenge of unjust Critical Tradition discourse Thank you