Introduction to Communication Principles

Study Notes

Communication involves exchanging verbal and non-verbal information.
Primary purposes of communication include informing, persuading, entertaining, and teaching.
Communication is an integral part of daily life.
It fulfills various needs for individuals and societies.
A continuous process that evolves over time.
Influenced by cultural backgrounds and contextual elements.
Learned behavior; individuals develop communication skills over time.
Ethical considerations play a crucial role in effective communication.

Written Communication: Utilizes texts like books, memos, and letters to convey messages.
Verbal Communication: Involves spoken messages, including conversations, video calls, and lectures.
Non-verbal Communication: Employs signs, such as body language and personal appearance, to convey meanings.
Visual Communication: Uses images like pictures, graphs, and charts to represent information.
Intentional Communication: Deliberate information sharing through speeches, lectures, and planned conversations.
Unintentional Communication: Results from spontaneous or non-verbal messages.

Source: The person or entity sending the message.
Message: The information or ideas being communicated.
Encoding: The transformation of the message into a communicated form.
Channel: The medium through which the message is delivered.
Decoding: The interpretation of the encoded message by the receiver.
Receiver: The individual or group receiving the message.
Feedback: The response given by the receiver about the message.
Context: The situational factors influencing communication.
Barriers: Aspects such as culture, noise, and individual differences that can impede communication.

Globalization indicates the flow of financial products, goods, technology, information, and jobs across borders.
Effective communication in a global society requires clear expression in verbal, non-verbal, and written forms.
Listening skills are vital for assessing and responding appropriately.
Communication should always be purposeful, cooperative, and respectful of diversity.
Responsible use of technology and social media is essential for effective global communication.

Socio-Psychological Tradition: Focuses on communication as interpersonal interaction and influence.
Cybernetic Tradition: Views communication as a system for processing information.
Rhetorical Tradition: Considers communication as an artful mode of public address.
Semiotic Tradition: Emphasizes communication through signs and meanings.
Socio-Cultural Tradition: Discusses the role of communication in creating and enacting social realities.
Critical Tradition: Engages with communication as a way to challenge unjust discourses.