Communication in the Digital Age PDF

COMMUNICATION IN THE DIGITAL AGE LEARNING OUTCOMES AT THE END OF THE COURSE, STUDENTS WILL BE ABLE TO: NING OUTCOMES: AT THE END OF THE COURSE, STUDENTS WILL BE ABLE TO: At the end of the course, students will be able to: 1. Understand the different modes of communication and that combining t...

COMMUNICATION IN THE DIGITAL AGE LEARNING OUTCOMES AT THE END OF THE COURSE, STUDENTS WILL BE ABLE TO: NING OUTCOMES: AT THE END OF THE COURSE, STUDENTS WILL BE ABLE TO: At the end of the course, students will be able to: 1. Understand the different modes of communication and that combining these modes can enhance meaning of any message; and 2. Critically analyze and evaluate multimodal texts to determine factuality of a certain piece of information. DIGITAL AGE DEFINED… The digital age, also called the information age, is defined as the time period starting in the 1970s with the introduction of the personal computer with subsequent technology introduced providing the ability to transfer information freely and quickly. The time period in which we live now where Internet and email are available is an example of the digital age. Source: yourdictioanary.com COMMUNICATION DEFINED… The word ‘communication’ is derived from Latin word ‘communis’, which means common. It is a process of exchange of facts, ideas, opinions and a means that individuals or organizations share the meaning and understanding with one another. Communication is a process of sharing experience till it becomes a common possession. It modifies the disposition of both parties who partakes it- John Dewey. Communication is sharing of ideas and feelings in a mood of mutuality- Edgar Dale. Communication is a means of persuasion to influence other so that desired effect is achieved- Aristotle. COMMUNICATION PROCESS Communication is a process of exchanging verbal and non verbal messages. It is a continuous process. PROCESS OF COMMUNICATION IMAGE FROM COURSES.LUMEN.COM MAIN COMPONENTS OF COMMUNICATION PROCESS Context - Communication is affected by the context in which it takes place. This context may be physical, social, chronological or cultural. Every communication proceeds with context. Sender / Encoder - is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the message and produce the required response. Message - Message is a key idea that the sender wants to communicate. It must be ensured that the main objective of the message is clear. Encoding(Communication symbol) – The process of conversion of subject matter into symbols is called encoding. The message or subject matter of any communication is always abstract and intangible. Transmission of message requires use of certain symbols.  Medium - Medium is a means used to exchange / transmit the message For instance - Written medium is chosen when a message has to be conveyed to a small group of people, while an oral medium is chosen when spontaneous feedback is required from the recipient as misunderstandings are cleared then and there. Recipient / Decoder - is a person for whom the message is intended / aimed / targeted. The degree to which the decoder understands the message is dependent upon various factors such as knowledge of recipient, their responsiveness to the message, and the reliance of encoder on decoder.  Decoding– It is the process of translation of an encoded message into ordinary understandable language. Receiver converts the symbols, words or signs received from the sender to get the meaning of the message. Feedback - is the main component of communication process as it permits the sender to analyze the efficacy of the message. It helps the sender in confirming the correct interpretation of message by the decoder. Feedback may be verbal (through words) or non-verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports, etc.  TYPES OF COMMUNICATION  VERBAL COMMUNICATION Is an exchange of information using words including both the spoken and the written word. The most important aspects of verbal communication are the following:  Language Pacing Intonation Clarity and Brevity  Timing and relevance NONVERBAL COMMUNICATION Information is exchanged Gesture through non-verbal Facial expression communication in various ways. Posture It is sometimes referred as body language. Gait Body space and proximity Touch Duribleby and Brutan (1992) suggest that body language has Personal appearance several elements: Eye contact Sounds Silence SYMBOLIC COMMUNICATION It involves the verbal and nonverbal symbolism to convey meaning. Art and music are forms of symbolic communication used by nurses to facilitate understanding and healing for patients. METACOMMUNICATION It is ‘communication about communication’ so that the deeper ‘message within a message’ can be uncovered and understood. When a patient tells the nurse that he is cool to undergo surgery with his body rigid and sharp voice, a nurse can interpret that he is anxious as evidenced by the body language. WRITTEN COMMUNICATION Another important form of communication is written communication. It is the best method when the communicator and the recipient are beyond oral communication media.  FORMS OF COMMUNICATION INTRAPERSONAL is language use or thought internal to the communicator. Intrapersonal communication is the active internal involvement of the individual in symbolic processing of messages. Intrapersonal communication is the thought process or communication with one person or one's self. The individual becomes his or her own sender and receiver, providing feedback to him or herself in an ongoing internal process. INTERPERSONAL is communication among a relatively small number of people. Much of our communication takes place at this level. Types of interpersonal a. Dyadic- This communication between two people. It may be face to face, or such as ordinary conversation, dialogs, or interviews. Telephone conversation is also dyadic. b. Tryadic-This communication is participated by three people. c. Small Group- More than three people communicate. This is the enlarge type of communication usually done to solve problems. The committee, panel, symposium,  MASS PUBLIC COMMUNICATION This involves is communicating with a communication large number of people between one and using the mass media several other people. like television, radio This is the large group and newspaper type of communication. A public speaking is example. SEVEN C’S OF EFFECTIVE COMMUNICATIO N Image from businessjargons.com  BARRIERS OF COMMUNICATION ORGANIZATIONAL BARRIERS These barriers arise when duties and line of authority are not clearly defined. Various types of organizational barriers are: Policy Rules and regulations Facilities  Complex organization Status and position PSYCHOLOGICAL BARRIERS- THINGS THAT OCCUR IN THE MINDS OR INNER SELF OF A PERSON. IT COMES FROM WITHIN THE LISTENERS. Poor pronunciation Confused thinking. Communication overload Attitude Fear and anxiety Suspicious, jealousy, anger Resentment, antagonism and prejudices. Lack of interest and lack of listening. PHYSICAL BARRIERS- THINGS THAT CAN ACTUALLY BE HEARD, SMELLED USING ONE OR MORE OF THE SENSES WHICH KEEP MESSAGES FROM BEING HEARD. Blaring siren from the ambulance Ringing of cellphone Crying of baby Also include Physical health, Poor hearing MECHANICAL BARRIERS Non availability of proper machines Presence of defective machines Interruption Power failure Weak/poor signal/internet connection PERCEPTIONAL BARRIERS  Lack of common experience. Linguistic- different languages and vocabulary. Lack of knowledge of any language. From receiver’s side: interrupting the speaker; asking too many questions for the sake of probing From sender’s side: unclear messages; incomplete sentences, no clarification. MULTIMODAL TEXTS Are characterized by the combination of the five different modes of communication: linguistic, visual, gestural, audio, spatial  MODES OF Source: https://courses.lumenlearnin COMMUNICATION g.com/ VISUAL The visual mode refers to the images and characters that people see. For instance, the “No Guns” symbol has no alphabetic text and no sound. Like many signs, it relies for its meaning on visual information. AURAL The aural mode is focused on An example of an aural mode — sound including, but not limited one that depends almost to, music, sound effects, exclusively on sound — might ambient noises, silence, tone of be the recording of a public voice in spoken language, speech that was delivered orally volume of sound, emphasis, and to a live audience, such as accent. William Howard Taft’s 1908 speech “The Farmer and the Republican Party.” GESTURAL The gestural mode “refers to The gestural mode works with the way movement is linguistic, visual, aural, and interpreted. Facial expressions, sometimes even spatial modes hand gestures, body language, in order to create more detail and interaction between people and convey it better to the are all gestural modes. This has consumer” always been important in face- to-face conversations and in theater, but it has become more apparent on the web lately with the wide use of YouTube and other video players. LINGUISTIC (OR ALPHABETIC) The linguistic mode refers to Linguistic is probably the most written or spoken words. The widely used mode because it mode includes word choice, the can be both read and heard on delivery of written or spoken both paper or audio. The text, the organization of words linguistic mode is the best way into sentences and paragraphs, to express details and list. and the development and coherence of words and ideas. SPATIAL The spatial mode, as the name A good example of the spatial implies, refers to the mode might be the different arrangement of elements in ways in which chairs and desks space. It involves the are arranged in a classroom. organization of items and the physical closeness between people and objects. ACTIVITY 1-ANALYZING A MULTIMODAL TEXT Watch a TV Commercial. As you 1. What is the message? watch the video, answer the 2. What is the purpose of the message? following questions: 3. How is the message conveyed by the text and/or video? 4. What did you feel while and after watching the commercial? Cite the scene/s that elicited the feelings that you mentioned. 5. Who is the target audience of the message? 6. What modes were used in presenting the message? 7. Do you think it effectively integrate the different modes in conveying its message? Explain your answer.