L1-THC1-The Meaning and Importance of Tourism and Hospitality

SCHOOL OF BUSINESS, MANAGEMENT, AND INFORMATION TECHNOLOGY Department of Hospitality Management and Allied Courses MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY (THC 1)  INSTITUTIONAL PRAYER ALL: Lord, we turn our life and will over to...

SCHOOL OF BUSINESS, MANAGEMENT, AND INFORMATION TECHNOLOGY Department of Hospitality Management and Allied Courses MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY (THC 1)  INSTITUTIONAL PRAYER ALL: Lord, we turn our life and will over to You That we will cease to struggle alone But instead allow You to lift us up On eagle’s wings. Leader: Saint Michael, Defender of the church of God, Take us under your care and protection. All: This we humbly pray.  SCHOOL OF BUSINESS, MANAGEMENT, AND INFORMATION TECHNOLOGY Department of Hospitality Management and Allied Courses MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY (THC 1) COURSE DESCRIPTION: This course is designed to give a clear and whole overview of Tourism and Hospitality as an ecosystem and goes beyond the usual closed-concept of tourism. It introduces the concepts and terms that are common throughout the different sectors. It also intends to develop, update and maintain local knowledge as well as tourism industry knowledge. It shows the structure and scope of tourism as well as the impact of Tourism as an industry in relation to the world economy and society COURSE INTENDED LEARNING OUTCOMES: At the end of the course, the students should be able to: 1. Apply the capability to take part on planning and identifying the need of tourist engaging in tourism and hospitality activity and its industry. 2. Emulates moral courage within promoting the conservation of tourism especially planned to prevent exploitation, destruction or neglect relating to political, environment and cultural topics. 3. Execute task with a profound knowledge of the field of tourism and hospitality by means of developing relationship with prospective tourist. 4. Apply principles and guidelines to improve tourism and hospitality services and practical functions of tourism system. 5. Provide transparency and adaptation when dealing with colleagues, subordinates and tourist with different background and culture. COURSE CONTENT: PRELIM PREFINAL The Meaning and Importance of The Impacts of Tourism and Hospitality Tourism and Hospitality Current Trends and Issues in the The History of Tourism and Hospitality Tourism and Hospitality Industry MIDTERM FINAL The Economics of Tourism and Future World Tourism and Hospitality Hospitality Issues The Tourism and Hospitality Network Sustainable Management of Tourism and Supply Components and Hospitality Tourism and Hospitality Organizations Presentation of Travel Infographics GRADING SYSTEM: ​ LECTURE-BASED​ SKILL-BASED​ WRITTEN WORKS​ Quizzes​ Assignment​ Research​ 25%​ 15%​ Long Test​ PERFORMANCE TASKS​ Individual/Group Activity​ 50%​ 60%​ PERIODIC EXAM​ Midterm & Final Exam​ 25%​ 25%​ TOTAL 100% HOUSE RULES: 1. Punctuality is Key: Ensure you arrive on time to every class/ laboratory activities. 2. Professionalism in Appearance: Always wear the prescribed attire. 3. Teamwork and Independence: Cultivate the ability to collaborate with others while also developing the skills to work independently. 4. Effective Time Management: Prioritize tasks and manage your time efficiently to succeed in class/ lab activities and beyond.  SCHOOL OF BUSINESS, MANAGEMENT, AND INFORMATION TECHNOLOGY Department of Hospitality Management and Allied Courses MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY (THC 1) LESSON 1: The Meaning and Importance of Tourism and Hospitality LEARNING OUTCOMES: At the end of this lesson, you should be able to:  Define tourism and hospitality;  Differentiate tourists from excursionist;  Understand the various elements of travel used as criteria for defining travelers and/ or tourists;  Explain the nature of a tour;  Describe the characteristics of a tourist product and a tourist destination  Appreciate the importance of tourism and hospitality. The Meaning and Importance of Tourism and Hospitality Tertiary Education Division Tertiary Education Division Definition of Tourism Temporary short-term movement of people to destinations outside the places where they normally live and work their activities during their stay at these TOURISM destinations Tertiary Education Division Definition of Hospitality The word “hospitality” is derived from the Latin word hospitare, which means “to receive as a guest.” This phrase implies that a host is prepared to meet a guest’s basic requirements while the guest is away from home. Tertiary Education Division Characteristics of Tourism Because of its complexity, tourism is a combination of phenomena and relationships Tertiary Education Division Characteristics of Tourism DYNAMIC – the journey STATIC – the stay 2 Essential Elements Tertiary Education Division Characteristics of Tourism Journey & stay are to & in a destination outside the place of residence and work 2 Essential Elements Tertiary Education Division Characteristics of Tourism Temporary and short-term with Movement the intention to return (few days, weeks or months) to destinatio n Tertiary Education Division Characteristics of Tourism  Not connected with paid work  Not to be employed Destination  Not for business are visited  Not for vocational reasons for purposes Tertiary Education Division Meaning of Tourist A tourist is a person who visits a country other than that in which he or she usually resides for a period of at least 24 hours Tertiary Education Division Meaning of Tourist Tourists – temporary visitors staying at Two classes of least 24 hours. Whose purpose can be classified as: Visitors Leisure Meeting Family Business Tertiary Education Division Meaning of Tourist Excursionists – temporary visitors Two classes of staying less than 24 hours in the destination visited Visitors Tertiary Education Division Elements of Travel 1. Distance -traveling away from home -Who travels at least 100 miles in one direction from home Tertiary Education Division Elements of Travel 2. Length of stay at destination Tourist Excursionists Tertiary Education Division Elements of Travel 3. Residence of the traveler Must know the origin of the traveler or it is important to know where people live Tertiary Education Division Elements of Travel 4. Purpose of Travel a. Visiting friends and Relatives b. Conventions, seminars and meetings Tertiary Education Division Elements of Travel 4. Purpose of Travel ess u sin c. B d. Outdoor recreations Tertiary Education Division Elements of Travel ent inm rta nte e. E Tertiary Education Division Elements of Travel f. Personal, family, medical, wedding and funeral Tertiary Education Division The Nature of a Tour Difference between domestic tour from international tour Tertiary Education Division The Nature of a Tour refers to travel taken exclusively w/in the national boundaries of the traveller’s country. DOMESTIC TOURISM Tertiary Education Division The Nature of a Tour involves movement across international boundaries. INTERNATIONAL TOURISM Tertiary Education Division The Nature of a Tour Difference between independent tour from package tour Tertiary Education Division The Nature of a Tour Independent Tour which the tourist buys these facilities separately, either making a reservation in advance through a travel agent or en route during his tour Tertiary Education Division The Nature of a Tour PACKAGE TOUR sometimes called Inclusive Tour an arrangement in which transport and accommodation is bought by the tourist at an all-inclusive price Tertiary Education Division The Nature of a Tour Tourist purchasing package tours may do so on the basis of either: Tertiary Education Division The Nature of a Tour Individual Inclusive Tour Group Inclusive Tour which the tourist travels w/ the travels to his company of others destination individually Tertiary Education Division Characteristics of a tourist product Tertiary Education Division The Tourist Product A tourist product is a service. 1 It is an intangible item. Characteristics of a tourist product Tertiary Education Division TheThe tourist Tourist product is Product largely psychological in its attraction It is the temporary use of a 2 strange environment plus the culture, and heritage of the region, atmosphere, and hospitality. Characteristics of a tourist product Tertiary Education Division The Tourist Product 3 Stormy flight Bad Weather Bad Food Tourist product tends to Characteristics vary in standard & of a tourist product quality over time. A package tour cannot be consistently of equal standard. Tertiary Education Division  TheProduct The Tourist supply of the product is fixed The number of hotel rooms available cannot be varied to meet the changing 4 demands of a tourists during a particular season. Great efforts made to fill hotel rooms & aircraft by discounting the prices of these products at the last Characteristics minute. of a tourist product Tertiary Education Division TOURIST DESTINATIONS Tertiary Education Division The Tourist Destination A geographical unit which the tourist visits & where he stays. It maybe a: -Village Town - City -Island Region -Country Continent Tertiary Education Division The Tourist Destination The success of a tourist destination depends upon the interrelationship of the 3 basic factors Tertiary Education Division The Tourist Destination THREE BASIC FACTORS: 1. ATTRACTION Can be Site Attraction- is 1. one in which the destination itself has appeal. Banaue Tertiary Education Division The Tourist Destination Tertiary Education Division The Tourist Destination THREE BASIC FACTORS: 1. ATTRACTION 2. Event Attraction- This is one in which tourists are drawn to the destination solely because of what is taking place there. Tertiary Education Division The Tourist Destination Tertiary Education Division The Tourist Destination Nailing into the cross during the holy week Tertiary Education Division The Tourist Destination Attraction can also be 1. Natural Attraction Includes mountains Tertiary Education Division The Tourist Destination Attraction can also be 1. Natural Attraction Beaches Tertiary Education Division The Tourist Destination Attraction can also be 1. Natural Attraction Climatic features such as sunshine and pure air Tertiary Education Division The Tourist Destination Attraction can also be 2. Man Made Attraction Including buildings of historical or architectural interests. Fort Santiago in Manila Tertiary Education Division The Tourist Destination The Most Prominent Landmark in Baguio Basillica del Santo Niño Church Tertiary Education Division The Tourist Destination Attraction can also be 2. Man Made Attraction Pinoy Cuisine Tertiary Education Division The Tourist Destination THREE BASIC FACTORS: 2. AMENITIES AT THE SITE accommodations, food local transport entertainment communication Tertiary Education Division The Tourist Destination THREE BASIC FACTORS: 2. AMENITIES AT THE SITE Amenities will differ according to the attraction of the site. Sometimes the amenity itself is the principal attraction like a resort hotel. Tertiary Education Division The Tourist Destination THREE BASIC FACTORS: 3. ACCESSIBILITY Means having regular and convenient forms of transport in terms of distance to the destination from the originating country at a reasonable price. Tertiary Education Division TOURIST SERVICES Tertiary Education Division Tourist Services 2. Accommodation, Others provide 1. Are supplied by F&B and their own passenger transport Entertainment accommodation in the form of Hotels are of vital concern to caravans and a large proportion of tourists. tents. w/c provides the means to reach the destination as well as the movement at the destination. Tertiary Education Division Tourist Services 3. Service by the travel agent and tour operator travel agent is the tour operator is the distributor of the manufacturer of the product. product. Tertiary Education Division Characteristics of Tourism 1.The product is not brought to the consumer. 2. The product of tourism are not used 7. It is Dynamic up. 3. It is a Labor-intensive Industry. 6. Tourist industry is Seasonal. 4. It is People- 5. It is a Multi-dimensional oriented. Phenomenon. Tertiary Education Division Importance of Tourism  Contribution to the balance of payments  Dispersion of Development  Effect on general economic Development  Employment Opportunities  Social Benefits  Cultural Enrichment  Educational Significance  A vital force of Peace Tertiary Education Division The Meaning and Importance of Tourism and Hospitality Tertiary Education Division Task 1: Individual Assessment 1. What do you think was the most important point or central concept communicated during today’s discussion? 2. How can you apply what you've learned in this lesson to real-world situations? Essay Rubrics: Logical presentation of facts and information 5 Clarity of thought and arguments 3 Use of correct grammar, and other written communication skills 2 Tertiary Education Division Total 10 PRELIM PROJECT TurisTara Na! The students will choose a place/ their hometown to promote or feature with the use of tiktok. The video should contain clips of the place they have chosen including the place’s best spot or delicacy that is best known in that place, narrating in the background. The video should not more that 60 seconds and in a portrait format. Top 5 best promotional video will be posted in the AHRMS’ Facebook page as reels. Due: September 17, 2024 Tertiary Education Division