Jollibee Foods Corporation (FM 3-8) PDF

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Caldona, Princes DG; Castro, Aaron Kyle G; Lazo Jhoane Nicole A

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Jollibee Foods Corporation Company Analysis Business Strategy Food Industry

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This document analyzes Jollibee Foods Corporation, covering its history, acquisitions, awards, and milestones. It details the company's background, including expansion into international markets, and important achievements through various ventures.

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COMPANY ANALYSIS CALDONA, PRINCES DG. PRESENTORS CASTRO, AARON KYLE G. LAZO JHOANE NICOLE A. TABLE OF CONTENT I II III MANAGEMENT SALES & PRODUCTION & MARKETING & OPER...

COMPANY ANALYSIS CALDONA, PRINCES DG. PRESENTORS CASTRO, AARON KYLE G. LAZO JHOANE NICOLE A. TABLE OF CONTENT I II III MANAGEMENT SALES & PRODUCTION & MARKETING & OPERATION ORGANIZATION IV V FINANCE & CORPORATE & ACCOUNTING SOCIAL RESPONSIBILITY COMPANY BACKGROUND The Jollibee Group was founded in 1975 by Dr. Tony Tan Caktiong. With the help of his wife Grace, his family, and in-laws, they started everything with a small business of ice cream parlor in the streets of Manila. Three years after, the family saw the opportunity of selling hot meals thus, they converted to the Jollibee brand that we know today. Tony always saw a huge potential for his business and dreamt big. He put faith in hard work, passion, and focus, to turn his small business into one of the biggest companies in the Philippines, Asia, and now in the world. In the present, that dream has brought the group from a single brand into a restaurant group with 19 well-loved brands and over 9,400 stores in 32 countries. Through its mission of bringing the joy of eating to everyone, Jollibee Group aims to continue to work to become one of the top five restaurant companies in the world. ACQUISITION MILESTONES Jollibee Group Jollibee Group Jollibee Group Jollibee Group Jollibee Group acquires acquires acquires its first acquires Red completes its international brand purchase of Hong Greenwich Pizza Chowking Yonghe King, a Ribbon Zhuang Yuan, a Corporation (2000) restaurant chain in Bakeshop chain of congee (1994) China (2004) (2005) restaurants located mostly in Beijing (2008) ACQUSITION MILESTONES Jollibee Group acquires a majority stake in the Burger King Philippines franchise (2011) Jollibee Group completes its acquisition of SuperFoods Group, which owns and operates Highlands Coffee (2012) Jollibee fully acquired Mang Inasal (2016) Jollibee Group completes the transfer of assets in Happy Bee Foods Processing Pte. Ltd. (Happy Bee), making Jollibee Group the 100% owner of Happy Bee Foods Processing in Anhui Province in China (2016) Jollibee Group enters into a business venture with award-winning Chef Rick Bayless to build a Mexican fast- casual restaurant business in the United States (2018) ACQUISITION MILESTONES Jollibee Group announces the establishment of a 50/50 joint venture with Panda Restaurant Group, Inc. to bring Panda Express restaurants to the Philippines. (2018) Jollibee Group completely acquired Smash Burger (2019) Jollibee Group acquires The Coffee Bean and Tea Leaf (c), its largest and most multi-national acquisition to date (2019) Jollibee Group owned 90% of the fund that owns Tim Ho Wan Brand. (2021) Jollibee Group signs franchise agreement for Yoshinoya in the Philippines (2021) AQUISITION MILESTONES Jollibee Group announces that it will purchase a Jollibee Group owned majority stake in Milksha, a majority of shares of popular Taiwanese tea brand Tim Ho Wan brand (2021) (2021) AWARD MILESTONES Jollibee Group wins the ASEAN Business Award for Priority Integration Sector — Food & Beverage (2018) Jollibee Group wins AGROW Award for Inclusive Business (2018) The Gallup Organization awards Jollibee Group with the Gallup Exceptional Workplace Award, making it the first-ever Philippine-based corporation to receive such distinction (2020) AWARD MILESTONES Jollibee Group wins the 2021 ASEAN Business Award for Priority Integration Sector: Food and Beverage (2021) Jollibee Group is recognized by the Asia Pacific Tambuli Awards 2022 for promoting inclusive growth through its Farmer Entrepreneurship Program (2022) Jollibee Group Receives Gallup Exceptional Workplace Award for the Second Time. (2023) And for the third time. (2024) Jollibee Group wins multiple citations at the 13th Institutional Investor Corporate Awards (2023) Jollibee Group Receives 3G Championship Award for Community Development and Philanthropy 2024. (2024) ESTABLISHED MILESTONES Jollibee Group establishes the Jollibee Group Foundation (2004) Jollibee Group opens Zenith Foods Corporation, the largest commissary in Asia, with an initial investment of PHP 1.5 Billion (2004) Jollibee Group establishes Jollibee Worldwide Services (2006) Jollibee Group builds the Jollibee Foods Processing Commissary in China (2011) Jollibee Group inaugurates the Jollibee Group distribution center, the Philippines’ largest automated quick service restaurant logistics facility (2013) ESTABLISHED MILESTONES JOLLIBEE GROUP AND ATENEO TEAM UP TO ESTABLISH JFC UNIVERSITY (2014) Cargill and Jollibee officially inaugurate the Cargill Joy Poultry Meats Production plant. The plant has a processing capacity of 45 million chickens per year (2017) CULTURAL MILESTONES Amid the effects of the COVID-19 pandemic, Jollibee Group allocates PHP 1 Billion as an emergency fund for employees and donates PHP 240 Million in aid to frontlines and affected families. (2020) Jollibee Group embarks on a Business Transformation aimed at adapting to changing consumer habits, accelerating profit recovery, and emerging stronger from the pandemic Jollibee Group launches its Sustainability Agenda “Joy for Tomorrow”. (2023) CULTURAL MILESTONES Jollibee Group celebrates its 45th Anniversary with the theme #JoyfulTogether. (2023) CITED MILESTONES For the sixth straight year, Jollibee Group is named as the Philippines’ Leading Company by the Far Eastern Economic Review(2003) Jollibee Group is chosen as the Most Admired Company in the Philippines by the Asian Wall Street Journal (2006) Jollibee Group is cited as Most Admired ASEAN Enterprise by the ASEAN Business Advisory. (2012) Jollibee Group breaks into Forbes Asia’s Fab 50, Asia-Pacific’s Best 50 Big Listed Companies (2013) Jollibee Group is one of only two Filipino companies that rank in Forbes Asia’s Fab 50 CITED MILESTONES Jollibee Group is one of only three Philippine-based companies awarded on Forbes’ List of World’s Best Employers (2020) And for two more consecutive years (2021-2022) Jollibee Group lists its first-ever preferred shares on the Philippine Stock Exchange – a first for the Jollibee Group and the Philippine Food Service Industry (2021) Jollibee Group is cited by Forbes as among World’s Top Female-Friendly Companies, the only Philippine Company in the list (2021) CITED MILESTONES Jollibee Group named among the World’s Best Companies 2023 by TIME Magazine (2023) Jollibee was recognized as the second fastest- growing restaurant brand in the world by Brand Finance, the world’s leading independent brand valuation agency. (2024) Jollibee Group Makes it to the Fortune Southeast Asia 500 List. (2024) I MANAGEMENT & ORGANZATION 100 80 60 COMPANY LOGO 40 20 MISSION 0 COFFE COLA FAST FOOD NOODLES “To serve great-tasting food, bringing the joy of eating to everyone” JFC SLOGAN VISION “To be one of the Top 5 Restaurant Companies in the Word!” “BRINGING THE JOY OF EATING FOR EVERYONE TODAY, AND FOR TOMORROW” CORE VALUES ORGANZATONAL STRUCTURE BOARD OF DIRECTORS TONY TAN CAKTIONG (CHAIRMAN) ARTEMTIO PANGANIBAN ERNESTO TANMANTIONG WILLIAM TAN UNTIONG (DIRECTOR) (CHAIRMAN) (CORPORATE SECRETARY) ANG CHO SIT ANTONIO CHUA POE ENG (DIRECTOR) (DIRECTOR) KEVIN GOH CESAR PURISIMA (INDEPENDENT DIRECTOR) EE RONG CHONG (LEAD INDEPENDENT (INDEPENDENT DIRECTOR) DIRECTOR) II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE BREAKFAST MENU II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE CHICKENJOY II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE BURGERS II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE JOLLY SPAGHETTI II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE BURGER STEAK II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE JOLLY HOTDOG, PIES, FRIES AND DESSERTS II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE PALABOK II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE BEVERAGES II. SALES & MARKETING A. PRODUCTS >>MENU OFFERED BY JOLLIBEE JOLLY KIDDIE MEAL SERVICE OFFERED Online purchase and Drive-thru delivery Jollibee kids Open 24 hours party PRICE BUNDLE COMPETITION PRICING BASED-PRICING STRATEGY JOLLIBEE PRICE LIST BREAKFAST PRICE 2- PC PANCAKES ₱ 82.00 BREAKFAST HOTDOG ₱ 122.00 BACON, EGG & CHEESE PANCAKE SANDWICH ₱ 100.00 CORNED BEEF ₱ 165.00 BEEF TAPA ₱ 165.00 CHICKENJOY PRICE 8- PC CHICKENJOY BUCKET ₱ 549.00 1- PC CHICKENJOY SOLO ₱ 82.00 1- PC CHICKENJOY W/ JOLLY SPAGHETTI ₱ 132.00 1- PC CHICKENJOY W/ BURGER STEAK ₱ 132.00 1- PC CHICKENJOY W/ FRIES ₱ 128.00 BURGERS PRICE YUMBURGER ₱ 40.00 CHEESY YUMBURGER ₱ 69.00 CHAMP ₱ 179.00 ALOHA CHAMP ₱ 246.00 JOLLY SPAGHETTI PRICE JOLLY SPAGHETTI ₱ 60.00 JOLLY SPAGHETTI FAMILY PAN ₱ 237.00 JOLLY SPAGHETTI W/ FRIES & DRINK ₱ 103.00 JOLLY HOTDOG, PIES, FRIES AND DESSERTS PRICE CHEESY CLASSIC JOLLY HOTDOG ₱ 74.00 TUNA PIE ₱ 53.00 PEACH MANGO PIE ₱ 43.00 JOLLY CRISPY FRIES ₱ 50.00 CHOCOLATE SUNDAE ₱ 50.00 PALABOK PRICE PALABOK SOLO ₱ 138.00 1- PC CHICKENJOY W/ PALABOK ₱ 211.00 PALABOK FAMILY PAN ₱ 530.00 BEVERAGES PRICE COKE ₱ 53.00 COKE FLOAT ₱ 57.00 PINEAPPLE JUICE ₱ 64.00 HOT CHOCOLATE ₱ 51.00 JOLLIBEE KIDDIE MEAL PRICE JOLLY SPAGHETTI KIDDIE MEAL ₱ 120.00 YUMBURGER KIDDIE MEAL ₱ 98.00 PLACE 1.668 stores locate their in 17 outlets in busy countries. zones online order contracts with placement partner agents PROMOTION Commercials across Use of community wide variety of influencers platforms PROMOTION Commercials across Use of community wide variety of influencers platforms JOLLIBEE FOODS CORPORATION SUBSIDIARIES 4P’S OF SOME NOTABLE SUBSDIARIES OF JFC PRODUCTS PRICE PLACE PROMOTION PRODUCTS PRODUCTS OF GREENWICH PRODUCTS OF GREENWICH PRODUCTS OF CHOWKING PRODUCTS OF CHOWKING PRODUCTS OF MANG INASAL PRODUCTS OF MANG INASAL PRODUCTS OF MANG INASAL PRODUCTS OF RED RIBBON PRODUCTS OF RED RIBBON PRODUCTS OF RED RIBBON PRODUCTS OF RED RIBBON PRICE PRICE OF PRICE OF GREENWICH CHOWKING Market price penetration Competitive pricing PRICE OF MANG INASAL PRICE OF RED RIBBON May vary according to size Value-based pricing or request of the customers PLACE OF GREENWICH PLACE OF MANG INASAL busy areas strategic areas in the Philippines PLACE OF CHOWKING PLACE OF RED RIBBON easy access and visible are mostly located to customers in malls or along the roads and locations with high external corners of the foot traffics streets PROMOTION OF GREENWICH PROMOTION OF CHOWKING uses a variety of the food outlets engage promotional and in various promotional advertising mediums activities and initiatives PROMOTION OF MANG INASAL PROMOTION OF RED RIBBON traditional and digital uses fliers, TV, marketing tactics to radio, and printed promote its brand to advertisement the customers websites and social sponsorship media offers privilege and loyalty cards III PRODUCTION AND OPERATION offers franchising, manufacturing and property leasing activities JFC offers services which adheres to their standards; “F.S.C” Food (F) served to the public must meet the company’s excellence standards or it will not be served at all (S) Service must be fast and courteous (C) Cleanliness from kitchen to utensils, must always be maintained III PRODUCTION AND OPERATION JFC follows FIFO basis F - First F - First I - In O - Out All the frozen goods are mass produced in the factory Long term suppliers of JFC; Unilever Food Solutions C-Joy Poultry Meats San Miguel Foods Coca-Cola Beverages Philippines Production Incorporated Incorporated (SMFI) Philippines, Inc. (CCBPI) III PRODUCTION AND OPERATION All JFC stores, commissaries, and logistics worldwide undergo various internal and/or third-party assessments yearly Also offers delivery to their customers home 3 ways to inquire delivery that are 24/7 service: There will be delivery fee of 10% on top of the product Dine-in SRP Multi-delivery is also available for multiple addresses and recipients Delivered through GrabFood and Foodpanda and Panda Express delivery which are the partnerships of JFC IV FINANCE AND ACCOUNTING TICKER SYMBOL : JFC INITIAL PUBLIC OFFERING Jollibee Foods Corporation went public on July 14, 1993, with an IPO price of Php9.00 per share. IV FINANCE AND ACCOUNTING INVESTMENT INQUIRY: Can be inquire through Rizal Commercial Banking Corporation (RCBC) Stock Transfer Agency Minimum share: 10 Dividend policy: one-third of the Jollibee Group’s net income for the year IV FINANCE AND ACCOUNTING JFC is responsible to do annual reports including its subsidiaries A. Income Statement 2021 - 2023 IV FINANCE AND ACCOUNTING B. Balance Sheet 2022 - 2023 IV FINANCE AND ACCOUNTING B. Balance Sheet 2022 - 2023 IV FINANCE AND ACCOUNTING C. Cash Flow Statement 2022 - 2023 IV FINANCE AND ACCOUNTING C. Cash Flow Statement 2022 - 2023 IV FINANCE AND ACCOUNTING D. Financial Ratios Financial ratio reported by JFC Liquidity ratios 2022 2023 Quick ratio 0.77 0.74 Current ratio 1.22‬ 1.09 IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements Liquidity ratios 2022 2023 ₱(74,860,841-17,297,648) ₱(74,175,202-12,340,206) Quick ratio ₱61,492,067 ₱67,758,455 0.94 0.91 ₱74,860,841 ₱74,860,841 Current ratio ₱61492067 ₱67,758,455 1.22 1.09 Cash Ratio ₱(28,869,279+619,168) ₱(33,232,488+624,800) ₱61,492,067 ₱67,758,455 0.48 0.50 IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements Efficiency ratio 2022 2023 ₱174,945,874 ₱198,806,694 Inventory turnover ₱17,297,648 ₱12,340,206 10.11 16.11 ₱196,657,285 ₱22,6701,561 Total Assets Turnover ₱233,402,705 ₱244,174,216 0.84 0.93 365 365 Average Age of Inventory 10.11 16.11 37 DAYS 23 DAYS IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements EFFICIENCY RATIOS 2022 2023 ₱196,657,285 ₱22,6701,561 Receivables Turnover ₱9,627,435 ₱8,567,416 20.43 26.46 365 365 Average Collection Period 20.43 26.46 18 DAYS 14 DAYS ₱196,657,285 ₱22,6701,561 Fixed Asset Turnover ₱36,485,718 ₱39,825,319 5.39 5.69 IV FINANCE AND ACCOUNTING D. Financial Ratios Financial ratio reported by JFC Solvency ratios 2022 2023 Debt to assets ratio 0.65 0.65 Debt to equity ratio 2.45 2.32 IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements STABILITY RATIOS 2022 2023 ₱152,487,672 ₱157,917,561 Debt Ratio ₱233,402,705 ₱244,174,216 0.65 0.65 Debt to equity ratio ₱80,915,033 ₱86,256,655 ₱152,487,672 ₱157,917,561 0.53 0.55 IV FINANCE AND ACCOUNTING D. Financial Ratios Financial ratio reported by JFC Profitability ratios 2022 2023 Return on asset 0.03 0.04 Return on equity 0.12 0.13 Net margin 0.05 0.04 Earnings Per Share ₱7.45 ₱‪6.40 IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements Profitability ratios 2022 2023 ₱7,338,493 ₱8,985,453 Return On Asset ₱233,402,705 ₱244,174,216 0.03 0.04 ₱7,338,493 ₱8,985,453 Return On Equity ₱80,915,033 ₱86,256,655 0.09 0.10 ₱7,338,493 ₱8,985,453 Net margin ₱196,657,285 ₱226,701,561 0.04 0.04 IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements Profitability ratios 2022 2023 ₱7,338,493,000 ₱8,985,453,000 Earnings Per Share ₱1,109,570,417 ₱1,119,765,797 ₱6.61 ₱8.02 IV FINANCE AND ACCOUNTING D. Financial Ratios Financial ratio reported by JFC Market ratios 2022 2023 Price to earnings ratio 35.94 33.72 Book Value Per Share 61.82 66.55 IV FINANCE AND ACCOUNTING D. Financial Ratios Actual financial ratios based on financial statements Market ratios 2022 2023 ₱230 ₱251.4 Price/Earning Ratio ₱6.67 ₱5.62 34.48 44.77 Book Value Per Share ₱32,774,004,000 ₱32,395,310,000 ₱1,109,570,417 ₱1,119,765,797 29.54 28.93 ₱230 ₱251.4 Market/Book ₱29.54 ₱28.93 7.79 8.69 THANK YOU! ANY QUESTION ? PREPARED BY; CALDONA, PRNCES DG CASTRO, AARON KYLE G LAZO, JHOANE NCOLE A

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