Introduction to Tourism Product Development Lesson 1 PDF

Summary

This document provides a lesson plan outline for an introductory course on tourism product development. It covers definitions and types of tourism products, differentiating between tangible and intangible elements. The plan includes an icebreaker activity and homework assignment.

Full Transcript

\"Introduction to Tourism Product Development.\" Slide 1: Title Slide \- Title: Introduction to Tourism Product Development \- Subtitle: CAPE Tourism Unit 2 \- Date: September 16, 2024 \- Facilitator Name: Kwame A. Thomas \-\-- Slide 2: Lesson Overview \- Objectives: \- Understand the defin...

\"Introduction to Tourism Product Development.\" Slide 1: Title Slide \- Title: Introduction to Tourism Product Development \- Subtitle: CAPE Tourism Unit 2 \- Date: September 16, 2024 \- Facilitator Name: Kwame A. Thomas \-\-- Slide 2: Lesson Overview \- Objectives: \- Understand the definition of a tourism product. \- Identify the types of tourism products. \- Distinguish between tangible and intangible elements of tourism products. Notes: \- Briefly introduce the lesson\'s objectives and what students can expect to learn. \-\-- Slide 3: Icebreaker Activity \- Activity Title: "Tourism Product Brainstorm" \- Instructions: \- Divide students into small groups. \- Each group has 5 minutes to list as many tourism products as they can think of. \- After 5 minutes, each group shares their list. Notes: \- Encourage creativity and remind students that all ideas are welcome. This will help set a collaborative tone for the class. \-\-- Slide 4: What is a Tourism Product? \- Definition: \- A tourism product is a combination of tangible and intangible elements that provide satisfaction to tourists. Notes: \- Explain the definition and emphasize the importance of understanding both tangible (e.g., hotels, attractions) and intangible (e.g., experiences, customer service) aspects. \-\-- Slide 5: Types of Tourism Products \- Categories: \- Tangible Products: Hotels, tours, transport services. \- Intangible Products: Experiences, hospitality, cultural interactions. Notes: \- Discuss examples of each category and how they contribute to the overall tourism experience. \-\-- Slide 6: Tangible vs. Intangible Elements \- Tangible Elements: \- Physical items that can be seen and touched. \- Intangible Elements: \- Experiences and services that cannot be physically touched. Notes: \- Use examples to illustrate the differences. For instance, a hotel room (tangible) vs. the feeling of relaxation (intangible). \-\-- Slide 7: Importance of Understanding Tourism Products \- Key Points: \- Helps in product development and marketing. \- Enhances customer satisfaction. \- Supports sustainable tourism practices. Notes: \- Explain why understanding tourism products is crucial for future tourism professionals. \-\-- Slide 8: Class Discussion \- Prompt: \- "What tourism products do you think are most popular in our region? Why?" Notes: \- Facilitate a discussion, encouraging students to share their thoughts and experiences related to local tourism products. \-\-- Slide 9: Summary \- Key Takeaways: \- Definition of tourism products. \- Types of tourism products. \- Importance of tangible and intangible elements. Notes: \- Recap the main points discussed in the lesson and reinforce the learning objectives. \-\-- Slide 10: Homework Assignment \- Task: \- Research a tourism product in your area and prepare a short presentation on its tangible and intangible elements for next class. Notes: \- Explain the assignment details and encourage students to think critically about the products they choose. \-\-- Slide 11: Questions and Answers \- Prompt: \- "Any questions about today's lesson?" Notes: \- Open the floor for any questions and encourage students to clarify any doubts they may have. \-\-- This PowerPoint presentation structure provides a clear and engaging framework for the first lesson. You can create the slides based on this outline in PowerPoint or any other presentation software. Citations: \[1\] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/22708378/0e21cc5f-f3de-47ee-b2f9-02824057001c/Unit-2-Lesson-Plans.docx \[2\] https://ppl-ai-file-upload.s3.amazonaws.com/web/direct-files/22708378/c004d96e-df65-4fc4-a010-d0095786eeee/CAPE-Tourism-Syllabus-2023.pdf

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