E-Commerce Introduction PDF

PART 1 E-commerce Lecturer Radvilas Šeputis 2023 Autumn Semester Your Lecturer Radvilas Šeputis Founder & Strategist at Unconditional.agency and evolvery.io 📣 I enable Business to Achieve Sustainable Digital Growth by Promoting the Voice of the Visitor, Customer and User Your Syllabus...

PART 1 E-commerce Lecturer Radvilas Šeputis 2023 Autumn Semester Your Lecturer Radvilas Šeputis Founder & Strategist at Unconditional.agency and evolvery.io 📣 I enable Business to Achieve Sustainable Digital Growth by Promoting the Voice of the Visitor, Customer and User Your Syllabus SYLLABUS Assessment E-Commerce 1. Midterm exam (25%) multiple-choice questions The success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore, by the end of the course students will be able 2. Seminar grade (20%) to come up with ideas and initiatives to better plan, develop, manage, and operate effective and efficient e-businesses. 3. Professional certificates 1. Introduction to E-commerce (RADVILAS) (15%) a. Google Analytics 2. Transforming business goals into advertising Certification solutions (RADVILAS) b. Google Ads Search 3. Measuring results with Google Analytics & Certification Advanced Google Analytics (RADVILAS) c. AI-Powered Performance Ads Certification 4. Digital Marketing Automation (RADVILAS) 4. Final Exam (40%) 5. Social media advertising (DOMANTAS) All Module multiple-choice 6. Search Engine Optimization I: Onsite (SIMAS) questions 7. Mid-Term Examination of 1-6 (RADVILAS) SYLLABUS Assessment E-Commerce 1. Midterm exam (25%) 2. Seminar grade (20%) 3. Prof. certificates (15%) The success of e-commerce projects. Students will be able to identify different e-commerce models and apply them in practice. E-marketing and its effect on customers will be also touched during this class. Therefore, by the end of the course students will be able to come up with ideas and initiatives to better plan, develop, manage, and operate effective and efficient e-businesses. 4. Final Exam (40%) 8. Search Engine Optimization II: Offsite (PAUL) 9. Search Engine Advertising (PAUL) 10. Building e-commerce websites (PAUL) 11. Display and Mobile advertising (RADVILAS) 12. Performance marketing tips (RADVILAS) 13. Lecture on current E-commerce events by the Guest lecturer (RADVILAS) BOOK E-commerce business. technology. society. Key topics Introduction to E-commerce Business Concepts and Social Issues 1 INTRODUCTION TO E-COMMERCE 6 E-COMMERCE MARKETING AND 2 E-COMMERCE BUSINESS ADVERTISING STRATEGIES 7 SOCIAL, MOBILE, AND LOCAL Technology Infrastructure for MARKETING E-commerce 8 ETHICS, LAW, AND E-COMMERCE 3 E-COMMERCE INFRASTRUCTURE E-commerce in Action 4 BUILDING AN E-COMMERCE PRESENCE 9 E-COMMERCE RETAIL AND SERVICES 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS 10 ONLINE MEDIA 11 ONLINE COMMUNITIES 12 B2B E-COMMERCE Expectations COURSE EXPECTATIONS By The End Of Term I Want to… Do Be Have COURSE EXPECTATIONS By The End Of Term I Want to… Do Adjust this course for the next gen of Ecomm Gurus; Be Make sure you have a great experience and the methods to transfer this knowledge are Have chosen correctly; Have the confidence that you are ready to take on challenges in the ecommerce world. Execution Let’s Agree Attendance Seminars Groups Discussions matter, so some Seminars are for practice Let’s work as groups of 3-4 may get bonuses (mostly) Tools Slides Updates to the module (may get bonus points, if added) Bring your Laptops especially to 1. Don’t take photos Lecture topic specific: seminars; 2. You have the slides 1. 3 academic articles (from 2019) + argumentation 2. or Source dedicated to the Lecture topic + argumentation 3. or Case study illustrating the lecture topic + argumentation How To Succeed? 1. Respect your colleagues and yourself. 2. Be on time. 3. Be an active listener (laptops and phones?). 4. Come to classes. 5. Read your course book every week (or at least go through the slides). 6. Be an active participant in a group work. 7. Be curious. E-commerce Introduction TERM E-commerce the use of the Internet, the Web, and mobile apps and browsers running on mobile devices to transact business. More formally, digitally enabled commercial transactions between and among organizations and individuals. TERM E-business the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm.  Is Ecomm growing or shrinking? TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. TREND #1 Changes to Shopify’s team “Shopify has to go through a reduction in workforce that will see about 10% leave by the end of the day.“ Meanwhile at Amazon: From 1,622,000 at Q1 To 1,523,000 at Q2 Source: US Census Bureau TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. How big is Amazon’s ad business? TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. Although global economic activity declined in 2020 due to the pandemic, B2B e-commerce revenues remained stable and are expected to continue to increase. TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. Although global economic activity declined in 2020 due to the pandemic, B2B e-commerce revenues remained stable and are expected to continue to increase. On-demand service firms continue to attract billions in capital and garner multi-billion dollar valuations. https://www.cbinsights.com/research/report/tech-com pany-valuations-q2-2022/ TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. Although global economic activity declined in 2020 due to the pandemic, B2B e-commerce revenues remained stable and are expected to continue to increase. On-demand service firms continue to attract billions in capital and garner multi-billion dollar valuations. Although companies operating in the travel industry, such as Uber and Airbnb, are severely impacted by the Covid-19 pandemic, others, such as Instacart and DoorDash, which operate in the grocery and restaurant delivery areas, grow. TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. Although global economic activity declined in 2020 due to the pandemic, B2B e-commerce revenues remained stable and are expected to continue to increase. On-demand service firms continue to attract billions in capital and garner multi-billion dollar valuations. Although companies operating in the travel industry, such as Uber and Airbnb, are severely impacted by the Covid-19 pandemic, others, such as Instacart and DoorDash, which operate in the grocery and restaurant delivery areas, grow. Mobile advertising continues growing at astronomical rates, accounting for over 70% of all digital ad spending. TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. Although global economic activity declined in 2020 due to the pandemic, B2B e-commerce revenues remained stable and are expected to continue to increase. On-demand service firms continue to attract billions in capital and garner multi-billion dollar valuations. Although companies operating in the travel industry, such as Uber and Airbnb, are severely impacted by the Covid-19 pandemic, others, such as Instacart and DoorDash, which operate in the grocery and restaurant delivery areas, grow. Mobile advertising continues growing at astronomical rates, accounting for over 70% of all digital ad spending. Small businesses and entrepreneurs continue to flood into the e-commerce marketplace, often riding on the infrastructures created by industry giants such as Apple, Facebook, Amazon, Google, and eBay. TRENDS BUSINESS The Covid-19 pandemic fuels a surge in retail e-commerce and m-commerce. The mobile app ecosystem continues to grow, with almost 2.8 billion people worldwide using mobile apps. Social e-commerce, based on social networks and supported by advertising, emerges and continues to grow, generating an estimated $90 billion worldwide in 2020. Locale-commerce, the third dimension of the mobile, social, locale-commerce wave, is also growing, fueled by an explosion of interest in on-demand services such as Uber, Deliveroo, DoorDash, and others. Although global economic activity declined in 2020 due to the pandemic, B2B e-commerce revenues remained stable and are expected to continue to increase. On-demand service firms continue to attract billions in capital and garner multi-billion dollar valuations. Although companies operating in the travel industry, such as Uber and Airbnb, are severely impacted by the Covid-19 pandemic, others, such as Instacart and DoorDash, which operate in the grocery and restaurant delivery areas, grow. Mobile advertising continues growing at astronomical rates, accounting for over 70% of all digital ad spending. Small businesses and entrepreneurs continue to flood into the e-commerce marketplace, often riding on the infrastructures created by industry giants such as Apple, Facebook, Amazon, Google, and eBay. TRENDS TECHNOLOGY A mobile computing and communications platform based on smart phones, tablet computers, wearable devices, and mobile apps becomes a reality, creating an alternative platform for online transactions, marketing, advertising, and media viewing. The use of mobile messaging services such as Facebook Messenger, WhatsApp, and Snapchat continues to expand, and these services are now used by almost 45% of the U.S. population. SmartspeakerssuchasAmazonEchoandGoogleHomebecomeincreasinglypopular,providingan additional platform for e-commerce. Cloud computing completes the transformation of the mobile platform by storing consumer content and software on “cloud” (Internet-based) servers and making it available to any consumer-connected device, from the desktop to a smartphone. The Internet of Things (IoT), comprised of billions of Internet-connected devices, continues to grow exponentially. As firms track the trillions of online interactions that occur each day, a flood of data, typically referred to as big data, is being produced. In order to make sense out of big data, firms turn to sophisticated software called business analytics (or web analytics) that can identify purchase patterns as well as consumer interests and intentions in milliseconds. TRENDS SOCIETY User-generated content, published online as social network posts, tweets, blogs, and pins, as well as video and photo-sharing, continues to grow and provides a method of self-publishing that engages millions. Social networks encourage self-revelation, threatening privacy, as Facebook comes under fire for allowing third parties such as Cambridge Analytica, device makers, and app developers to mine its database of user information without user consent. The EU General Data Protection Regulation impacts all companies that operate in any of the EU member nations. Concerns increase about increasing market dominance of Facebook, Amazon, and Google, leading to calls for government regulation in both the European Union and the United States. Conflicts over copyright management and control continue, but there is substantial agreement among online distributors and copyright owners that they need one another. Surveillance of online communications by both repressive regimes and Western democracies grows. Concerns over commercial and governmental privacy invasion increase. Onlinesecuritycontinuestodeclineasmajorcompaniesarehackedandlosecontrolovercustomeri nformation. Spam remains a significant problem. On-demand service e-commerce produces a flood of temporary, poorly paid jobs without benefits. FRAMEWORK MVP To understand the Minimal Viable Product We need to understand Product Market Fit A Playbook for Achieving Product Market Fit By Dan Olsen Venture Pyramid https://www.swan.ventures/blog/2017/8/22/venture-pyramid Venture Pyramid https://www.swan.ventures/blog/2017/8/22/venture-pyramid  When to use lean startup approach? 1. Reducing time and cost for startup testing 2. Aligning business idea to customer needs 3. Verifying and pivoting all business model parameters 4. Receiving rounds of financing How does this tie in with your project? Next Week The Ads Funnel