Podcast
Questions and Answers
What is a major issue related to online security mentioned in the content?
What is a major issue related to online security mentioned in the content?
Which of the following is a reason to use the lean startup approach?
Which of the following is a reason to use the lean startup approach?
What is a consequence of the on-demand service e-commerce model?
What is a consequence of the on-demand service e-commerce model?
What primary concern is highlighted regarding online communication surveillance?
What primary concern is highlighted regarding online communication surveillance?
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What do online distributors and copyright owners agree upon?
What do online distributors and copyright owners agree upon?
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What is one of the goals for students by the end of the course?
What is one of the goals for students by the end of the course?
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Which certification is not mentioned in the syllabus?
Which certification is not mentioned in the syllabus?
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What role does e-marketing play in the course structure?
What role does e-marketing play in the course structure?
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What are students expected to measure using Google Analytics?
What are students expected to measure using Google Analytics?
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Which of the following best describes the lecturer's professional role?
Which of the following best describes the lecturer's professional role?
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How much of the assessment is represented by the seminar grade?
How much of the assessment is represented by the seminar grade?
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What is e-commerce primarily defined as?
What is e-commerce primarily defined as?
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Which of the following trends was significantly influenced by the Covid-19 pandemic?
Which of the following trends was significantly influenced by the Covid-19 pandemic?
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How many people worldwide are reported to be using mobile apps?
How many people worldwide are reported to be using mobile apps?
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What does e-business refer to?
What does e-business refer to?
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Which factor is NOT mentioned as influencing the growth of e-commerce?
Which factor is NOT mentioned as influencing the growth of e-commerce?
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What is the estimated revenue generated by social e-commerce in 2020?
What is the estimated revenue generated by social e-commerce in 2020?
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Which company reportedly underwent a reduction in workforce by 10%?
Which company reportedly underwent a reduction in workforce by 10%?
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The emergence of which type of e-commerce is associated with social networks?
The emergence of which type of e-commerce is associated with social networks?
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Which sector is most affected by the Covid-19 pandemic according to the content?
Which sector is most affected by the Covid-19 pandemic according to the content?
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What percentage of digital ad spending does mobile advertising account for?
What percentage of digital ad spending does mobile advertising account for?
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Which type of commerce is described as the third dimension of the mobile, social, locale-commerce wave?
Which type of commerce is described as the third dimension of the mobile, social, locale-commerce wave?
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What is a key driver for the growth of locale-commerce?
What is a key driver for the growth of locale-commerce?
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What trend has been observed in the mobile app ecosystem?
What trend has been observed in the mobile app ecosystem?
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What has remained stable despite the global economic decline in 2020?
What has remained stable despite the global economic decline in 2020?
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Which firms have successfully attracted billions in capital during the pandemic?
Which firms have successfully attracted billions in capital during the pandemic?
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What is one of the main drivers of the growth in locale-commerce?
What is one of the main drivers of the growth in locale-commerce?
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Which sector experienced a surge despite the impacts of the Covid-19 pandemic?
Which sector experienced a surge despite the impacts of the Covid-19 pandemic?
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What was the estimated revenue generated by social e-commerce worldwide in 2020?
What was the estimated revenue generated by social e-commerce worldwide in 2020?
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Which area showed consistent stability in revenues among B2B e-commerce during the pandemic?
Which area showed consistent stability in revenues among B2B e-commerce during the pandemic?
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How many people worldwide were reported to use mobile apps?
How many people worldwide were reported to use mobile apps?
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What overall trend did the Covid-19 pandemic NOT contribute to?
What overall trend did the Covid-19 pandemic NOT contribute to?
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Which on-demand service companies are mentioned as experiencing growth despite the pandemic?
Which on-demand service companies are mentioned as experiencing growth despite the pandemic?
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What is a significant trend in e-commerce as mobile technology continues to advance?
What is a significant trend in e-commerce as mobile technology continues to advance?
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Which of the following platforms is NOT mentioned as a part of the mobile computing landscape?
Which of the following platforms is NOT mentioned as a part of the mobile computing landscape?
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What information is used by firms to identify purchase patterns and consumer interests?
What information is used by firms to identify purchase patterns and consumer interests?
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What challenge do social networks face with the rise of user-generated content?
What challenge do social networks face with the rise of user-generated content?
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What impact does the EU General Data Protection Regulation have on companies?
What impact does the EU General Data Protection Regulation have on companies?
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What is a potential consequence of the increasing market dominance of companies like Facebook and Amazon?
What is a potential consequence of the increasing market dominance of companies like Facebook and Amazon?
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How does cloud computing enhance the mobile platform?
How does cloud computing enhance the mobile platform?
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Which of the following statistics about mobile messaging services is true?
Which of the following statistics about mobile messaging services is true?
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Study Notes
E-Commerce Overview
- E-commerce is the use of the internet, web, and mobile apps to conduct business transactions.
- This includes transactions between organizations and individuals.
- E-business is the digital enabling of business processes and transactions within a company using company-controlled information systems.
E-Commerce Trends
- The COVID-19 pandemic significantly increased retail and mobile commerce.
- Mobile app usage is growing rapidly, with almost 2.8 billion people worldwide.
- Social e-commerce, integrating social media and advertising, has generated $90 billion in 2020.
- Locale-commerce, combined with on-demand services like DoorDash or Uber, is also growing.
- B2B e-commerce, despite global economic slowdown, maintained stable revenue.
- On-demand services continue to attract capital and develop multi-billion dollar valuations.
- Mobile advertising is rapidly expanding, representing over 70% of total digital ad expenditure.
E-Commerce Platforms
- Key players in e-commerce include Wix, fiverr, Canva, Kickstarter, Printful, Facebook, and Google.
E-Commerce Assessment
- Assessment includes a midterm exam, seminar grades, professional certificates, and a final exam.
- Topics covered include Introduction to E-Commerce, goal-directed advertising strategies and solutions, measuring results via Google Analytics, Advanced Google Analytics, Digital Marketing Automation, Social Media Advertising, Search Engine Optimization (SEO), and analyzing current e-commerce trends.
Key People (lecturers)
- Radvilas Šeputis
- Domantas Širvinskas
- Simas Šarmavičius
- Paul Trusch
MVP Framework
- Understanding the Minimal Viable Product (MVP) requires understanding Product Market Fit.
- The Venture Pyramid model includes key steps for evaluating market attractiveness, customer problem fit, problem-solution fit, business model fit, and scaling potential.
- Stages of MVP product development involve funding and implementing minimal viable products (MVPs) that appeal to a specific customer segment to achieve initial success, with possible adjustments over time.
How to Succeed in the Course
- Respect peers and yourself; arrive on time; actively listen; read the course material weekly; be active in group work sessions; and show genuine interest.
- Seminars focus on hands-on learning.
- Participants must bring their laptops for seminars.
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Description
Explore the essentials of e-commerce, including its definition and the impact of recent trends like mobile commerce and social e-commerce. This quiz covers the evolution of digital transactions and key platforms shaping the industry today.
