E-Commerce Overview and Trends

The use of internet, web, and mobile apps/browsers to conduct business transactions between organizations and individuals.

The use of digital technology to enable transactions and processes within a company.

The global pandemic significantly increased online retail sales and mobile commerce.

The number of mobile app users worldwide is growing rapidly.

Social media platforms like Instagram and Facebook are becoming major venues for online shopping.

Amazon's advertising revenue is substantial, demonstrating the power of targeted advertising in e-commerce.

Shopify, a leading e-commerce platform, recently laid off 10%, showcasing the challenges of business growth even in booming industries.

Amazon's workforce shifted from Q1 to Q2, demonstrating the evolving nature of large-scale e-commerce operations.

E-commerce refers to the buying and selling of goods and services over the internet. It encompasses various aspects from online stores and marketplaces to digital payment systems and marketing.

E-commerce models are different strategies businesses utilize to sell online. Some examples include Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C) models.

E-marketing encompasses online promotional activities used to generate leads, drive sales, and build brand awareness. It utilizes techniques such as search engine optimization (SEO), Social Media Marketing (SMM), and Pay-Per-Click (PPC) advertising.

Midterm exam is a graded assessment that evaluates students' understanding of key e-commerce concepts covered in the first part of the course. It usually involves multiple choice questions.

Seminar grade is a reflection of a student's active participation in class discussions, group projects, or presentations related to e-commerce. It demonstrates engagement and application of the knowledge.

Professional certificates such as Google Analytics Individual Qualification demonstrate a person's proficiency in using specific online marketing tools and platforms. They provide a competitive edge in the job market.

B2B e-commerce refers to businesses selling goods and services to other businesses online.

The surge in retail e-commerce refers to the significant increase in online shopping for goods and services.

Mobile advertising is advertisements delivered through mobile devices.

The Covid-19 pandemic had a significant impact on various industries, some thriving, others struggling.

Mobile devices like smartphones, tablets, and wearables used for online transactions, marketing, and media consumption.

Messaging apps like Facebook Messenger and WhatsApp rapidly expanding with a large user base.

Smart speakers like Amazon Echo or Google Home gaining popularity, offering a new platform for e-commerce.

Cloud computing allows storing data and software on servers accessible through any device.

Billions of internet-connected devices generating vast amounts of data.

Analyzing massive data sets to identify purchase patterns and consumer behavior.

User-generated content like blog posts, photos, and videos published online.

Concerns regarding data privacy and the potential for misuse.

A significant increase in online retail sales and mobile commerce driven by the global pandemic.

The increasing use of mobile applications worldwide, with nearly 2.8 billion users globally.

Business-to-business (B2B) online transactions remain stable and are expected to continue increasing despite the overall economic decline, indicating resilience in the business sector.

On-demand service companies, like Uber and DoorDash, continue to attract substantial investments and achieve high valuations, despite the challenges of the pandemic.

Mobile advertising has experienced explosive growth, exceeding 70% of all digital ad spending.

New businesses and entrepreneurs are rapidly entering the e-commerce market, often leveraging existing infrastructure provided by tech giants like Amazon and Google.

A framework for validating your product idea and ensuring it aligns with the needs and desires of your target market, leading to customer acquisition and sustainable growth.

A method of rapidly testing and developing business ideas, focusing on creating a minimal, functional version of a product to gather feedback and iterate quickly.

A strategic process that involves understanding and addressing the various stages a customer goes through from initial awareness to becoming a loyal buyer of your product.

The minimum viable product (MVP) is a version of a product with just enough features to attract early-adopter customers and validate a product idea early in the product development cycle.

Understanding the Venture Pyramid helps categorize different business models and identify the key factors for success. The pyramid emphasizes the importance of understanding the product, market, team, and funding.