HR-01_HR-strategy.pdf

HR STRATEGY & EMPLOYER BRAND  EMPLOYER BRAND 7/2/2024 SIMON BARROW & TIM AMBLER, 1996 WHY USE EMPLOYER BRAND STEPS TO DEVELOP AN HR PLAN BASED ON EMPLOYER BRAND  AUDITING INTERNALLY Values Culture Competitive Advantages 7/2/2024  AUDITING EXTERN...

HR STRATEGY & EMPLOYER BRAND  EMPLOYER BRAND 7/2/2024 SIMON BARROW & TIM AMBLER, 1996 WHY USE EMPLOYER BRAND STEPS TO DEVELOP AN HR PLAN BASED ON EMPLOYER BRAND  AUDITING INTERNALLY Values Culture Competitive Advantages 7/2/2024  AUDITING EXTERNALLY Company Reputation as an Employer Other Employers’ Reputation TO IMPROVE YOUR EMPLOYER’S BRAND AS NEEDED 7/2/2024  EMPLOYEE VALUE PROPOSITION Unique aspects of your company Growth opportunities Work flexibility Development programs Inclusive work environment TO ATTRACT & RETAIN TALENT 7/2/2024  COMMUNICATING Communication channels Websites Social media Job platforms TO SPREAD MESSAGES ABOUT YOUR COMPANY’S CULTURE, DEVELOPMENT OPPORTUNITIES, AND NOTABLE ACHIEVEMENTS 7/2/2024  FOSTERING A POSITIVE CORPORATE CULTURE Inclusive, collaborative, and value-based work environment Employees’ involvement in important decisions Opportunities for development and growth Highlight individual & collective achievements Promote a healthy work-life balance TO POSITION THE ORGANIZATION AS AN APPEALING EMPLOYER TO BENEFIT FROM A COMMITTED & HIGH-QUALITY WORKFORCE 7/2/2024  IMPLEMENTING DEVELOPMENT & TRAINING PROGRAMS Professional development Acquiring new skills Advancing in their careers Reaching their full potential WILL BENEFIT EMPLOYEES INDIVIDUALLY TO IMPROVE YOUR COMPANY’S PERCEPTION AS AN EMPLOYER COMMITTED TO THE GROWTH & DEVELOPEMENT OF ITS STAFF 7/2/2024  ESTABLISHING RELATIONSHIPS Collaborate with educational institutions Internship & apprenticeship Professional associations and industry events TO INCREASE YOUR COMPANY VISIBILITY TO DEMONSTRATE ITS COMMITMENT TO INDUSTRY DEVELOPMENT & ADVANCEMENT 7/2/2024  EVALUATING Metrics & performance indicators Number of candidates Employee retention rate Job satisfaction Brand recognition in the labor market TO ASSESS THE EFFECTIVENESS OF YOUR STRATEGY TO MAKE ADJUSTMENTS AS NEEDED 7/2/2024  IMPROVING & ADAPTING Constant evolving of the work environment Gather feedback from employees & candidates Stay up-to-date with trends & changes in the labor market TO MAKE ADJUSTMENTS TO REMAIN COMPETITIVE AND APPEALING AS AN EMPLOYER 7/2/2024  KEY Strategic vision Focus on the needs of employees & candidates TO IMPROVE YOUR ORGANIZATION’S BRAND TO IMPROVE THE QUALITY & COMMITMENT OF THE WORKFORCE 7/2/2024  VOCABULARY Employer brand Metrics 7/2/2024 THANK YOU FOR YOUR ATTENTION