Health-Related Entrepreneurial Activities in the Community Setting PDF

H E A LT H - R E L AT E D ENTREPRENEURIAL ACTIVITIES IN THE COMMUNITY SETTING  Globally, countries that are in membership with the International Council of Nurses (ICN) are developing innovative models of care that thrusts nurses i...

H E A LT H - R E L AT E D ENTREPRENEURIAL ACTIVITIES IN THE COMMUNITY SETTING  Globally, countries that are in membership with the International Council of Nurses (ICN) are developing innovative models of care that thrusts nurses into new roles and responsibilities. These new models create changes in the boundaries of nursing practice. INTRODUCTION Much interest has been generated in the development of Advance Nursing Practice (ANP) and nurse entrepreneurship which have different faces in varying countries depending on the needs of the people (Lao-Nario, 2009). NURSE ENTREPRENEUR VS. NURSE INTRAPRENEUR According to ICN, a nurse The nurse intrapreneur is “a entrepreneur is “a proprietor of a salaried nurse who develops, business that offers nursing promotes and delivers services of a direct care, innovative health, nursing educational research, program or projects within a administrative or consultative given health care setting.” nature”. The nurse is accountable to the client to whom the services are offered. NURSE ENTREPRENEUR Is a nurse who uses his/her training, knowledge and medical expertise as a nurse to create and develop their own businesses within the healthcare field through the use of creativity, business systems, problem solving and successful investing strategies.  A written description of your business's future, a document that tells what BUSINESS PLAN you plan to do and how you plan to do it. SIX DESIRABLE TRAITS OF A SUCCESSFUL ENTREPRENEUR Commitment and determination Leadership Opportunity Obsession Tolerance of Risk, Ambiguity and Uncertainty Creativity, Self-reliance and Ability to Adapt Motivation to excel W H AT A R E YO U R I N T E R E S T S A N D S K I L L S ? Selecting the best nursing business ideas for you requires evaluating your skills, goals and interests. You’ll use creativity and business savvy to create and market a new product or service. Examples: Preschoolers in an urban community Provision of consulting services to an educational institution Operating a health promotion clinic Concierge Nursing Appointment Assistance Healthcare Consulting Wellness Coaching Holistic Care  CLINICIAN Health assessments Direct nursing care Health maintenance Hospice care Care of the chronically ill Specialist care: midwifery, stoma, diabetes, dialysis, palliative, etc. Occupational health School health Referral service  TEACHER Prevention Health promotion: programmes: Women’s health stress reduction, sex/child/drug abuse, Family planning Lactation counselling nutrition juvenile delinquency, violence, accident, etc. Continuing education Well-child conferences Community lecturer First aid programs  C O N S U LTA N T MANAGEMENT OCCUPATIONAL HUMAN RESOURCES COUNSELLING AND INFECTION CONTROL CONSULTANCY HEALTH CONSULTANCY PLANNING SUPPORT CONSULTANCY EVIDENCE-BASED PRACTICE AND QUALITY OUTCOMES THERAPIST R ES EA RC H E R Psychotherapy Projects aimed at improving Respiratory therapy health services and/or the health status of a target population CASE MANAGER SUPERVISOR Coordination of services Management of personnel Patient advocacy Personnel development Geriatric care issues OWNER PARTNER Provider of locale Responsibility sharing Facility / architectural / space Reinforced creative approaches planning to health care  Provider of health Quality assurance Distribution of services monitoring supplies and/or equipment EMPLOYER Development of Resources Management of health products/ planning, the work techniques/ management and environment procedures development Strategic planning SECRETARY ACCOUNTANT Correspondence Bookkeeping Record keeping Tariff/fee development Financial accountability: tax, legal, benefits (pension, insurance), personnel, etc. RECEPTIONIST MARKET ANALYST Preliminary and ongoing Market research contacts with potential and Development of business actual clients presentation: logo, stationery, Triage announcements, publicity, etc.  q Executive Summary q This is your five-minute elevator pitch. It may include a table of contents, company background, CONTENTS OF market opportunity, management overviews, competitive advantages, and financial highlights. THE BUSINESS It’s probably easiest to write the detailed sections PLAN first and then extract the cream to create the executive summary. Try to keep it to just a couple of pages. q Business Description q The next section that should appear in your business plan is a company description. It’s best to include key information about your business, your goals and the customers you plan to serve. Your company description should also discuss how your business will stand out from others in the industry and how the products and services you’re providing will be helpful to your target audience. Mission, Vision, Goals, Objectives Products and Services If you didn’t incorporate enough facts about your products and services into your company description (since that section is meant to be an overview), it might be a good idea to include extra information about them in a separate section. Whoever’s reading this portion of your business plan should know exactly what you’re planning to create and sell, how long your products are supposed to last and how they’ll meet an existing need. Marketing Plan In your business plan, it’s important to describe how you intend to get your products and services in front of potential clients. That’s what marketing is all about.  Market Research and Strategies Spell out your market analysis and describe your marketing strategy, including sales forecasts, deadlines and milestones, advertising, public relations and how you stack up against your competition.  Description of Management and Organization Following your market analysis, your business plan will outline the way that your organization will be set up. You’ll introduce your company managers and summarize their skills and primary job responsibilities. If you want to, you can create a diagram that maps out your chain of command. O R G A N I Z AT I O N A L S T R U C T U R E Chief Executive Officer (CEO)- accountable for everything that goes on with the business; organize the vision and mission of the business; look for the title of the company Chief Financial Officer (CFO)-plan the business financial strategy Chief Marketing Officer (CMO)-sell anything, anywhere Chief Technology Officer (CTO)- will design for the logo of the business Chief Sales Officer (CSO)- in charge of the management of the entire sales department, overseeing all sales-related activities