Green Purple White Illustrative English Types of Listening Educational Presentation PDF

DIASS CLIENTELE IN COMMUNICATION AUDIENCES PRESENTED BY: MAMA MO BLUE  Learning Objectives 01 02 03 Students should be able to The students should be able to Students should be able to eval...

DIASS CLIENTELE IN COMMUNICATION AUDIENCES PRESENTED BY: MAMA MO BLUE  Learning Objectives 01 02 03 Students should be able to The students should be able to Students should be able to evaluate the accuracy and listen to audio materials with apply analytical listening in validity of texts through critical an analytical ear. everyday situations. listening.  Lesson Agenda Introduction Let's Try An overview of what listening is and why An activity assessing a specific situation it is important in effective and identifying what type of listening is communication. being exhibited.  Audiences of Communication The word audience came from the Latin audientia, meaning "to hear." In communication, audience is an umbrella term that pertains to the receiver of the message in an interpersonal, group, organization, and public setting. They are also the readers, listeners, viewers, users, and consumers of different forms of media, such as newspapers, television, radio, and new media.  The audiences of communication may be classified as: INDIVIDUALS COMMUNITIES GROUP AND ORGANIZATION  Individual Interpersonal communication is the level of communication most associated with this type of audience. Communicating with individuals is still one of the most effective ways by which we can deliver our message and is likely the one we will engage in the most during the course of our lifetime. It is through the individual that communi- cation is most influential in changing opinions, in dealing with resistance and indif- ference to issues, and in maintaining harmony in social situations (Marsen 2006).  Groups and Organizations When groups and organizations are formed, a new identity is formed irrespective of the identities or personal characteristics of each individual member (Marsen 2006). In an article entitled "Defining Groups and Teams," the following characteristics of group communication was given:  Interdependence Communicating with groups means being aware that each member is an integral part of the whole and that it needs each other to maintain its existence and achieve its goals. It is precisely the role of communication to foster these ties and make sure that the group or organization functions together toward a common objective.  Interaction Members of a group or organization communicate in a purposeful manner to achieve a goal. Communication plays a role in problem solving, role-playing, team building, and trust building. According to John Cragan, David Wright, and Chris Kasch (2009), communication plays a role in interaction through problem solving, role playing, team building, and trust building.  Synergy Working in a group or organization allows its members to synergize, meaning, to cooperate with one another so that their collective efforts could lead to better results than when working as individuals. It is through communication that synergy among members is achieved.  Common Goals Members of a group or organization share common objectives or goals.  Shared Norms This pertains to a group's or organization's culture that they develop through the course of time as members start working together. In communicating with them, it is important to have prior knowledge of the characteristics  Cohesiveness is a crucial function of communication, fostering unity, connection, and belongingness. Regular dialogues, forums, and informal conventions facilitate cohesiveness. Communities Effective communication with communities requires considering their size, backgrounds, experiences, and pressing issues. It's used for conveying information, seeking feedback, engaging talent, eliciting support, and negotiating involvement. Sten Ardal, John Butler, and Richard Edwards identified three directions for community engagement communication:  1. From the sponsor to all participants. 2. From all participants to the sponsor. 3. Among all participants. They also highlighted enabling features for effective communication: Invitation to all to respond. Easy-to-use communication channels. Capacity for all to communicate without bottlenecking. Thank you for listening!