Edited - Practise Question in Web Analytics 1.pdf

COMP-1810: Data and Web Analytics 1) Week 1 (Monday 23rd September to Friday 27th September 2024) - Web Analytics Practice Questions 1 What is a clickstream? A. Is the sequence of hyperlinks of one or more webpages visitors followed o...

COMP-1810: Data and Web Analytics 1) Week 1 (Monday 23rd September to Friday 27th September 2024) - Web Analytics Practice Questions 1 What is a clickstream? A. Is the sequence of hyperlinks of one or more webpages visitors followed on a given website, presented in the order which the pages were viewed. B. Is a sequence of only important pages on a website, that has the goods to sell. C. The path of a website that has visitors name and can be accessed from a web browser. D. All the above. Answer: A Clickstream data traces the customer’s journey from the moment they enter the website to the time he or she exits. A. That is correct B. That is False. C. A and B are correct. D. None are correct. Answer: A Click Stream data may contain the following information and among others. A. None of the browser and Color of the computer B. Page Viewed, Bounce rate, Time Spent on Page, Traffic sources C. Weather of the city and location of the latitude. D. None of the above. Answer: B 1 Which of the following is true? A. Organizations could use click stream data and information to deduce visitors’ interests for Business decision making. B. Organizations cannot use click stream data and information for any Business decision making. C. Organizations use only downloaded files and information for Business decision making. D. None of the above is correct. Answer: B Which of the following techniques are used to collect clickstream data. A. Using web and screen capture during browsing. B. Using specific software like google analytics or web scrapping by programming language. C. Writing the weblog in site the system will visit before any purchase is made. D. Plugging any tools as extensions in both browser and keyboard stroke. Answer: B In an e-commerce website for selling general goods, when a purchase is made, is an example of what? A. Conversation B. Metrical C. Dimensionality D. Conversion. Answer: A 2 The rate at which customer enters a web page and leave immediately is called A. Run rate. B. Leave out. C. Bounce rate. D. Agreed Rate. Answer: C Upon the analysis of a click stream data, it was discovered that visitors that are using mobile devices are most likely to have a high bounce rate. As the analyst, what may be the cause and your solution. A. Mobile device users are causing problems, therefore put up a notice that visitors should not visit the site if they are using mobile devices. B. The operating system on mobile device are inadequate, therefore those using mobile devices should be told not to visit. C. The webpage may not be rendering properly on mobile device; therefore, the pages should be optimised to render properly mobile devices. D. The weekday is preventing the browsing of the pages on mobile devices, therefore, wait for the weekends. Answer: C What does "bounce rate" refer to in web analytics? A. The percentage of visitors who leave the website after viewing only one page B. The time spent by a visitor on the website C. The number of pages viewed by a visitor D. The number of returning visitors to the website Answer: A 3 Which of the following is a key performance indicator (KPI) in web analytics? A. Number of employees B. Conversion rate C. Server uptime D. Website color scheme Answer: B In web Analytics, what is an organics search A. Finding a search item through Facebook advertisement. B. All search items in google written as sponsors. C. Search engine's method of finding and ranking website content naturally, without the influence of paid advertising. D. Search engine's method of finding and ranking website content by paid advertising Answer: C What does the conversion rate represent A. The percentage of visitors to the website. B. The percentage of sessions in which visitors have performed a desired action. C. The percentage of sessions in which visitors have performed a talking action. D. The percentage of sessions in which visitors have performed the Bounce rate Answer: B In Google Analytics, what does a "session" represent? A. The number of pages a user views in one visit. B. The total number of users on the site. C. A group of user interactions within a given time frame. D. The number of conversions. Answer: C 4 What does "organic traffic" refer to in web analytics? A. Traffic from paid advertisements B. Traffic from social media platforms C. Traffic from search engines that is not paid D. Traffic from email campaigns Answer: C What is the purpose of setting up "goals" in Google Analytics? A. To track user behavior on social media B. To monitor server performance C. To measure how well your site fulfills targeted objectives D. To improve the design of the website Answer: C What does "CTR" stand for in web analytics? A. Click-Through Rate B. Conversion Tracking Rate C. Customer Turnover Rate D. Cost to Revenue Ratio Answer: A Which metric is most useful for determining the quality of a website's traffic? A. Page Load Time B. Bounce Rate C. Server Response Time D. Website Design Answer: B 5 In web analytics, what is meant by "exit rate"? A. The percentage of users who leave a site after viewing a specific page B. The total number of users who leave a site C. The average time a user spends on a website D. The percentage of sessions that lead to a conversion Answer: A What is the primary function of cookies in web analytics? A. To improve website speed. B. To track user behavior across sessions. C. To increase website security. D. To display personalized ads. Answer: B Which of the following is NOT a source of referral traffic? A. Social media platforms. B. Paid search results. C. Direct URL entry. D. Links from other websites. Answer: C What does "PPC" stand for in web analytics? A. Pages Per Click B. Paid Per Conversion C. Pay Per Click D. Profit Per Conversion Answer: C 6 Which web analytics tool is widely used for tracking and reporting website traffic? A. WordPress B. Google Analytics C. Adobe Photoshop D. Microsoft Excel Answer: B In Google Analytics, what does a "conversion" refer to? A. A user who leaves the site without interacting. B. A user who visits multiple pages. C. A completed activity, like a sale or sign-up, that is important to the site's success. D. The average time spent on the website. Answer: C Which of the following is an example of a direct traffic source? A. A user typing the website URL into the browser B. A user clicking on a paid advertisement C. A user coming from a search engine D. A user clicking a link on social media Answer: A What does "CPA" stand for in web analytics? A. Cost Per Action. B. Conversion Per Account. C. Clicks Per Ad. D. Customer Profit Analysis. Answer: A 7 Which metric in web analytics represents the average time a visitor spends on the website? A. Average Session Duration B. Bounce Rate C. Click-Through Rate D. Exit Rate Answer: A Which of the following is a method to track user behavior on a website? A. IP Address Tracking B. Heatmaps C. Server Logs D. Hosting Provider Answer: B In web analytics, what is "A/B testing" used for? A. Analyzing server downtime B. Comparing two versions of a webpage to see which performs better C. Tracking the number of visitors D. Monitoring website security Answer: B What does "ROAS" stand for in web analytics? A. Return on Ad Spend B. Revenue Over Analytics System C. Rate of Ad Success D. Reach Over Advertising Strategy Answer: A 8 In web analytics, what is the purpose of a "UTM parameter"? A. To increase website speed B. To enhance the design of a website C. To track the effectiveness of marketing campaigns D. To monitor server response times. Answer: C In web Analytics, what is an organics search A. Finding a search item through Facebook advertisement. B. All search items in google written as sponsors. C. Search engine's method of finding and ranking website content naturally, without the influence of paid advertising. D. Search engine's method of finding and ranking website content by paid advertising Answer: C What does the conversion rate represent A. The percentage of visitors to the website. B. The percentage of sessions in which visitors have performed a desired action. C. The percentage of sessions in which visitors have performed a talking action. D. The percentage of sessions in which visitors have performed the Bounce rate. Answer: B What is clickstream data? A. Data from physical clicks on a mouse B. Data that tracks the sequence of links clicked by a user C. Data from user account logins D. Data that represents the time spent on a single webpage Answer: B 9 Which of the following is a common method for collecting clickstream data? A. Web scraping B. Page tagging C. Server log analysis D. Both B and C Answer: D What does page tagging typically involve? A. Embedding JavaScript code on each webpage B. Adding HTML tags to improve SEO C. Using CSS to style the webpage D. Storing data in a relational database Answer: A Which type of data can be collected using clickstream analysis? A. User navigation patterns B. Server uptime statistics C. Website development logs D. Hardware performance metrics Answer: A Which of the following is NOT a benefit of using clickstream data? A. Understanding user behavior B. Enhancing website usability C. Tracking server performance D. Personalizing user experience Answer: C 10 Which technology is often used for real-time clickstream data analysis? A. Apache Kafka B. Google Analytics C. MySQL D. Microsoft Word Answer: A Clickstream data is primarily useful for: A. Website content management B. Predicting user behavior C. Improving page load speed D. Designing web page layouts Answer: B What is a limitation of server log analysis in clickstream data collection? A. It doesn't capture user interactions with JavaScript elements B. It requires complex coding C. It is more expensive than other methods D. It cannot be automated Answer: A Which aspect of user behavior can be directly analyzed using clickstream data? A. User's email content B. Pages visited and time spent on each page C. Physical location of the user D. User's personal preferences Answer: B 11 How can clickstream data improve e-commerce websites? A. By tracking delivery times B. By analyzing user navigation to optimize product placement C. By improving inventory management D. By creating a new website from scratch Answer: B Which of the following is a key performance indicator (KPI) for web analytics? A. Conversion Rate B. Number of Employees C. Server Downtime D. Number of Ad Impressions Answer: A What does a high bounce rate typically indicate? A. Users are quickly leaving the website B. Users are highly engaged with the content C. The website is generating significant revenue D. The website is well-optimized for search engines Answer: A Which metric is crucial for understanding the effectiveness of an online marketing campaign? A. Click-through rate (CTR) B. Page Load Time C. Number of Likes on Social Media D. Website's Color Scheme Answer: A 12 What does "Average Session Duration" measure? A. The total time spent on the website by all users B. The average time a user spends on the website in a single session C. The time it takes to load a webpage D. The total number of pages viewed during a session Answer: B What is the significance of "Pageviews" as a metric? A. It shows the total number of times a page has been viewed B. It tracks the number of purchases made C. It measures the average time spent on the website D. It calculates the conversion rate Answer: A Which metric is best for evaluating the success of content marketing? A. Social Shares B. Organic Traffic C. Revenue D. All of the above Answer: D What does a low "Conversion Rate" indicate? A. High user engagement B. Poor performance of the website in achieving its goals C. High number of visitors D. Fast page load times Answer: B 13 Which KPI would be most important for an e-commerce website? A. Revenue per visitor B. Number of comments C. Number of social media posts D. Website's color scheme Answer: A Which metric is used to measure user engagement? A. Bounce Rate B. Session Duration C. Both A and B D. Number of Advertisements Answer: C What is “Click-Through Rate (CTR)”? A. The number of clicks on a link divided by the number of times the link is shown B. The number of purchases made on an e-commerce site C. The average time users spend on a webpage D. The percentage of users who exit the site from a particular page Answer: A End of Practice Questions 14