Past Paper PDF - Short Answer Questions on Mass Media

SHORT ANSWER TYPE QUESTIONS 1. How has television brought the world closer to us? Answer: Television images travel huge distances through satellites and cables. This allows us to view news and entertainment channels from other parts of the world. We see cartoons on our television set which are most...

SHORT ANSWER TYPE QUESTIONS 1. How has television brought the world closer to us? Answer: Television images travel huge distances through satellites and cables. This allows us to view news and entertainment channels from other parts of the world. We see cartoons on our television set which are mostly from Japan and the United States. We can be sitting in Delhi and can see images of Barak Obama’s oath ceremony in the United States. Thus, television has enabled us to think of ourselves as members of a larger global world. 2. Most television channels and newspapers are part of big business houses. Why? [V. Imp.] Answer: The technologies that mass media use keep changing and so a lot of money is spent on getting the latest technology. The TV studio in which the newsreader sits has lights, cameras, sound recorders, transmission satellites etc. All of these cost a lot of money. One thing more, it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together. Due to these costs, mass media needs a great deal of money to do its various works. As a result, most television channels and newspapers are part of big business houses. 3. What do you mean by an independent media? Why is it important for the media to be independent? [V. Imp.] Answer: An independent media means that no one should control and influence its coverage of news. No one should tell the media what can be included and what should not be included in a news story. It means that the media should not be under any one’s pressure. It will be totally independent. An independent media is very important because it is on the basis of the information that the media provides that we take action as citizens. Hence, it essential that this information is reliable. It should be biased at all. LONG ANSWER TYPE QUESTIONS 1. Write a brief note on ‘local media’. Answer: Local media covers small Issues that involve ordinary people and their daily lives. It is usually started by local groups. Several people use community radio to tell farmers about the prices of different crops and advise them on the use of seeds and fertilisers. Others make documentary films with fairly cheap and easily available video cameras on real-life conditions faced by different poor communities and, at times, have even given the poor these video cameras to make films on their own lives. Khabar Lahriya is also a local newspaper. It is a fortnightly that is run by eight Dalit women in the Chitrakoot district in Uttar Pradesh. It is written in the local language, Bundeli. This eight-page newspaper covers the Dalit issues and cases of violence against women and political corruption. This newspaper is popular among farmers, shopkeepers, panchayat members, school teachers, and women who have recently become literate.