Mass Media In Everyday Life Lecture 2 PDF

MASS MEDIA IN EVERYDAY LIFE 2  UNDERSTANDING It’s important to differentiate mass THE THREE communication from intra and interpersonal because we are using a CHARACTERISTICS channel in the mass communication. OF MASS The three...

MASS MEDIA IN EVERYDAY LIFE 2  UNDERSTANDING It’s important to differentiate mass THE THREE communication from intra and interpersonal because we are using a CHARACTERISTICS channel in the mass communication. OF MASS The three characteristics therefore are: COMMUNICATION  the message is sent through some form of communication system.  the message is delivered rapidly (speed).  The message reaches large groups of different kind of people or within a short time.  US has a huge educated population (people who can read and write), and the country’s mass media easily made a lot of money from adverts. THE GROWTH OF THE MASS MEDIA INDUSTRY This made the US media richer and powerful than the media in other countries. THE US MEDIA INDUSTRY  Newspapers: 1,400 daily newspapers. Recordings: iTunes is BOOKS: 150,000 a (morning Magazines: 20,000. the largest music year in e-books. newspapers, or retailer. weekly or even monthly). Television: 1700 TV Internet the largest Movies: 40000 Radio: 14000 radio stations. %90 of and the fastest theatres- 600 stations. homes have medium, beside the movies a year. subscriptions. online shopping.  THREE KEYS ABOUT THE MASS MEDIA MASS MEDIA IS A PROFIT TECHNOLOGY HAS CHANGED MASS MEDIA REFLECT THE COMPANIES. THE WAY OF DELIVERING. CULTURE AND POLITICS. EXAMPLE ISSUES TO THINK ABOUT  Do you think as profit seeking companies that the media can always provide suitable information to the public ?  Do you trust the media to promote the culture of your country and if not why? Media ownership in the US. National Public Radio (NPR) In the past there were many Media in the US are privately worked with the owners of the media owned except the public governmental support, companies, but this number broadcasting service (PBS). private donations, and less today decreased and that than %2 of advertisement. called integration. This integration happened That affect the idea of when some companies diversity and the choices that merged or bought by other was open to the audiences. companies and made it have (How?) the same ownership name. There are two kinds of integrations:  Vertical: when a company owns other aspects of media business. Like it owned TV and newspapers, or Radio and magazines together. (Example?)  Horizontal: when a media organization buy another non-media company or unrelated to media company. Media conglomerates which is popular in the US. (it means when two companies in different sectors come together under the parent company. https://www.youtube.com/watch?v=DvSTlxJsKzE This way support the media integration because all There are some people oppose the idea of media companies work together to produce a high-quality integration, because this way can decrease the media content. competition and diversity and limit the choice open to the audiences.