DM TEST.docx

Which is the best channel to get better ROI? Right mix of Paid, Owned & Earned Media Earned Media Owned Media Paid media Digital marketing includes\_\_\_\_\_\_\_\_\_\_\_\_\_. Voice Broadcast Both Voice Broadcast & Podcast Podcast RSA POP & POD are parts of \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\...

Which is the best channel to get better ROI? Right mix of Paid, Owned & Earned Media Earned Media Owned Media Paid media Digital marketing includes\_\_\_\_\_\_\_\_\_\_\_\_\_. Voice Broadcast Both Voice Broadcast & Podcast Podcast RSA POP & POD are parts of \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Google Ads Web Analytics Competitive research Landing page optimization What is a great way to improve your website's "stickiness", which is keeping someone on your website and encouraging them to come back? Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to Have a lot of text to read Pack a lot of graphics, photos, and text onto each page Make it difficult to locate the contact information An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called: Contextual Advertising. Digital Asset Optimization (DAO). Pay Per Click (PPC). Search Engine Optimization (SEO). \_\_\_\_\_\_\_\_\_\_\_occurs when a website\'s structure and content is improved to maximize its listing in organic search engine results pages using relevant keywords or search phrases. PPC eCPC CPL Site optimization In what type of Ads Google Merchant Center is needed? Shopping Ads Smart Ads Display Ads Video Ads Universal App ads Search Ads You run a local restaurant. Which of the following will ideally be your first priority for digital promotion? QR code marketing Creating a website Running Facebook Ads Creating and optimizing Google My Business Which on-page element carries the most weight for SEO? ALT tag Link=Rel Tag Canonical tags Title Tag Which is true? A CTA (Call to action) can be \_\_\_\_\_\_\_\_\_\_\_\_\_\_ All of these A voice command A button A text link Which of the following is not a keyword research tool? Alexa Facebook insights Google keyword planner Ubersuggest \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_SEO relies on manipulating Google\'s algorithm to improve ranking. Red Hat White Hat Grey Hat BlackHat Which of the following is not exactly a lead magnet? Enquire now Grab a free copy of the best selling eBook \"How to become a digital coach in just 8 weeks\" Get Flat 50% Off. Limited period offer. Try 7 days Free Trial. No Credit Cards Required. What is not exactly a part of Lead funnel? Push notification Transactional SMS Automated Emails CRM software Publishing blogs Tap target is an element on a web page that a user interacts with. False True What are the examples of Marketing KPIs? Click through rate (CTR) Visit your business or website (Traffic) Getting more media coverage All of these Online purchases on website Engagement (Like, Share, Comments) See your ads (impression) From where we can usually check traffic data of our website? Google analytics Google search console Google My Business Google Search Google Ads In marketing analytics what sort of data we analyse? Google Search Console Site Audit All of these Google Analytics Social Insights Google My Business Google Ads Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts into being contacted by a marketer. This is referred to as: Social Media Marketing Rich Media SEO Lead Generation This can be described as creating a situation or mechanism through which a marketer and a customer (or stakeholders) interact, usually in real time:\_\_\_\_\_\_\_\_\_\_\_ Binge Marketing Direct Marketing E-Marketing Interactive marketing Passive Marketing For a real estate of commercial property(Office & retail space), what will be the most effective technique for lead generation? Facebook Ads LinkedIn Ads Google Ads SEO CAN SPAM Act comes under Google Ads SEO Email Marketing Social Media Marketing What is the ideal Text to code ratio for a web page? 6-10% 1-5% More than 15% 10-14% In Google PPC, ad rank = Bid value X (Multiplied by)? Cost per click Daily budget Keyword density Quality Score Which one is not the recent digital marketing trend? Marketing Automation Beacon Marketing IoT Web 1.0 AR MR VR Mobile Marketing Voice Search Which one is not WordPress SEO plugin? All-in-one SEO Plug in SEO Optimizer Yoast SEO Rankmath SEO In digital marketing, which one is the most important thing to consider first? Making a website Ad budget allocation Identifying TG, Competitive research, User intent & user experience Run Facebook Ads Create Google Ads Digital transformation means\_\_\_\_\_\_\_\_\_\_\_\_\_ Making an AI Robot Promoting product on service on Facebook Making a website Migrating from traditional marketing to digital Sentiment analysis is used for - All of these identifying browsing pattern to target better ads identifying purchasing behaviour of consumer identifying emotions of customers to create new content Power words are used for \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Reducing bounce rate Getting better ranking Getting better CTR or Open Rate Getting more likes When posting content on social media\_\_\_\_\_\_\_\_\_\_\_\_ [don\'t use the same caption for your series of post.] use the same caption for your series of post. use the same caption for your series of post but with different images. Social networks are organized primarily around \_\_\_\_\_\_\_\_\_\_ Brands Interest Discussions People What is the name for Facebook\`s ranking algorithm? Page Rank Face Rank Like Rank Edge rank What is meant by \"micro-blogging\"? Blogging from mobile devices [Blogs with limited individual posts, limited by character count typically] Blogs which are posted by companies, not individuals All of these What is \"social media optimization\"? Creating short content which is easily indexed Writing clear content Hiring people to create content for social networks Creating content which easily creates publicity via social networks What is the name of Facebook\'s analytics section? Insights Discover Viewership Princeps What feature does LinkedIn offer for pay accounts? Ability to post pictures Ability to block users Increased abilities to connect directly and send messages to people Ability to post in Groups and create a Group Why is it important to post to a blog regularly? It gives the social media marketing specialist something to do Keep readers engaged and also gives search engines content to index It allows more chances for the company to put down the competition It reduces the cost per blog post How can a company use the same material for both traditional and social network marketing? Posting a luring comment on Twitter to the company site Creating a magazine print ad with the company website Selling ad space on the company website Utilizing a television ad campaign online as well on their site and sites such as YouTube or Facebook What is meant by \"Marketing Creative\"? The content for marketing and its creative aspect The branding image of the company The employees in the marketing department The methods used to distribute marketing material What is one measure a company can use to validate the usefulness of its video posts on YouTube? The number of followers The number of views of the video The number of videos the company has up The sales volume of the company One advantage a non--profit has when opening a private social network is that it has an immediate user base of people interested in the cause. its supporters have a higher tolerance for marketing messages. its tax-exempt status makes the startup cost of a private social network more affordable. its supporters tend to spend more time using social networks. What is ACC model of social media marketing? Adaptive-Content-Creation Acquisition-Consideration-Conversion Advantage-Content-Conversion Activation-Correlation-Conversion It is considered a best practice to interact under a personal account on LinkedIn. False True What is meant by "guerilla marketing"? Using strategies & resources such as time, energy and imagination rather than money to market Using television ads instead of web ads Using advertising spots which utilize gorillas to capture the audience Having a large scale marketing budget What is a "vlog"? Video blog Log of blog activity Video log What is meant by A/B testing in marketing? Testing of 2 different products Testing via 2 mediums, such as radio and television Testing 2 versions of an advertisement to see which elicits the best response You have a gold jewellery ecommerce website. Which platform will be the best for you? Facebook or Instagram Twitter Quora LinkedIn Hashtags are used as\_\_\_\_\_\_\_\_\_\_\_ a trend of social media Search Keywords in social media post important words Facebook stories are visible for 24 hours False True You want your users to stay longer in your YouTube channel. What will you do? Create YouTube cards & End Screens I will use more tags I will write a catchy title Link my website from video description Reddit, Delicious and Digg are examples are\_\_\_\_\_\_. Social Bookmarking Sites Wikis Blog Platforms Online Video Sharing sites You have a list of 30,000 customers email id and phone number. Which type of Facebook Ad will be good to run? Broad audience targeting Audience Targeting by Custom Audience + Lookalike Audience (50%) or Retargeting Conversion Ad Narrowed audience targeting Bumper ads are available in Facebook YouTube Stories are available on \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Google Facebook Instagram [All of these] \"Reels\" is a feature of\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Whatsapp Facebook YouTube Instagram Firework.tv is best used for \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Live streaming & broadcasting Storytelling for businesses via short videos Making filmy videos Making personal videos Best way to get into Google Discover is \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ [Create AMP stories] Do social promotion Write blog posts more frequently Do link building activities Do SEO How many business manager accounts you can create from your Facebook profile? 3 2 1 5 Unlimited You don\'t have a privacy policy on your website. Can you run Facebook lead ads? Does not really matter No Yes Define why content marketing is important for businesses It helps build brand awareness and trust It guarantees immediate sales It requires minimal effort It\'s a cost-effective way to advertise Identify the primary purpose of a content strategy To create viral content To promote product discounts To increase website traffic To align content with business goals Recognize the importance of mission statement in content marketing It boosts social media engagement It impresses competitors It guides content creation and direction It attracts venture capital Identify the first step when selecting niche markets for content marketing Creating a product or service Conducting market research Writing blog posts Launching a website Select the primary goal of content marketing To generate immediate sales To inform and engage the target audience To rank first on search engines To provide entertainment only Define buyer persona in the context of content marketing A marketing agency\'s logo A type of online advertising A type of website design A fictional representation of your ideal customer Describe evergreen content Content that goes viral quickly Content that is outdated and irrelevant Content that remains valuable and relevant over time Content published only during holidays Select which type of content is typically used to attract top-of-funnel (TOFU) leads? Price lists Product demos Case studies Blog posts Define the purpose of a content calendar To plan and organize content creation and publication To count the number of website visitors To track employee vacations To schedule social media posts Describe the significance of storytelling in content marketing It\'s an outdated technique It\'s unnecessary for B2B marketing It helps establish an emotional connection with the audience It\'s only relevant for fiction writers What is WordPress primarily used for? Email management Social media marketing Content management Video editing Which programming language is WordPress primarily built with? Java Ruby Python PHP Which of the following is true about WordPress themes? Themes are not customizable. Themes only affect the functionality of a website. Themes are used for database management. Themes control the visual appearance of a website What is the WordPress Dashboard? A plugin for security The control panel for managing a WordPress website A physical device A type of theme Which of the following is an essential component of a WordPress post or page? Content Widget Plugin Sidebar What is the purpose of WordPress plugins? To manage user roles To extend and add functionality to a WordPress website To create blog categories To change the website\'s domain name What is a WordPress widget? A container for content A type of post A small block that performs a specific function on a website\'s sidebar or footer A small device used to build websites What is the difference between WordPress.com and WordPress.org? There is no difference; they are the same platform. WordPress.org is a self-hosted platform, while WordPress.com is a hosted platform. WordPress.com is a free platform, while WordPress.org is a paid platform. WordPress.com is only for bloggers, while WordPress.org is for e-commerce websites. What is a permalink in WordPress? A type of widget A permanent URL structure for posts and pages A temporary link to a website A type of plugin Which file is responsible for controlling the overall design and layout of a WordPress theme? style.css index.php settings.php functions.php What is the purpose of the \"Categories\" and \"Tags\" in WordPress? To organize and categorize content for better navigation and searchability To sort posts by date To create backups of the website To display advertisements How can you add new functionality to your WordPress website using a plugin? By changing the web hosting provider By editing the theme code By creating a child theme By installing and activating a plugin What does the term \"shortcodes\" refer to in WordPress? A way to embed dynamic content into posts or pages using special codes A method for creating secure passwords A way to embed dynamic content into posts or pages using special codes A type of widget What is the purpose of the WordPress media library? To organize and store images, videos, and other media files for use in posts and pages To manage user accounts To store backups of the website To create custom post types What is the role of a WordPress theme\'s \"functions.php\" file? To display advertisements To add custom code and functionality to the theme To manage user roles To create a child theme Which of the following is a recommended practice for WordPress security? Sharing admin passwords with colleagues Regularly updating WordPress core, themes, and plugins Disabling all security plugins Using the default \"admin\" username How can you access the WordPress admin panel or dashboard? By typing \"/admin\" at the end of the website\'s URL By appending \"/wp-admin\" to the website\'s URL and logging in By clicking the website logo By logging in through the hosting provider\'s control panel What is the primary benefit of using a child theme in WordPress? It provides a backup of your website. It allows you to change the domain name of your website. It preserves customizations even when the parent theme is updated. It helps with content management. What is the purpose of the WordPress Customizer? To manage user accounts To create a backup of the website To customize the website\'s appearance and settings in real-time To optimize website speed Which of the following is a key component of a content marketing strategy? Ignoring customer feedback Consistently producing high-quality, relevant content Focusing only on short-term goals Exclusively creating promotional content What is the buyer\'s journey in the context of content marketing? The act of selling products directly through advertising The process of customers buying products without research The path a potential customer takes from awareness to purchase The decision-making process of the content creators Which metric measures how well content resonates with the target audience? Engagement rate Bounce Rate Click Through Rate Conversion rate What is user-generated content (UGC) in content marketing? Content created and shared by the audience or customers Content created by professional writers Content that is never published online Content that violates copyright laws