Podcast
Questions and Answers
Which is the best channel to get better ROI? (Select all that apply)
Which is the best channel to get better ROI? (Select all that apply)
- Earned Media
- Right mix of Paid, Owned & Earned Media (correct)
- Paid media
- Owned Media
Digital marketing includes __________.
Digital marketing includes __________.
Voice Broadcast
POP & POD are parts of __________.
POP & POD are parts of __________.
Competitive research
What is a great way to improve your website's 'stickiness'?
What is a great way to improve your website's 'stickiness'?
An advertising model in which advertisers bid on keywords or phrases relevant to their target market is called:
An advertising model in which advertisers bid on keywords or phrases relevant to their target market is called:
What occurs when a website's structure and content is improved to maximize its listing in organic search engine results pages?
What occurs when a website's structure and content is improved to maximize its listing in organic search engine results pages?
In what type of Ads is Google Merchant Center needed?
In what type of Ads is Google Merchant Center needed?
Which of the following will ideally be your first priority for digital promotion?
Which of the following will ideally be your first priority for digital promotion?
Which on-page element carries the most weight for SEO?
Which on-page element carries the most weight for SEO?
A CTA (Call to action) can be __________.
A CTA (Call to action) can be __________.
Which of the following is not a keyword research tool?
Which of the following is not a keyword research tool?
SEO relies on manipulating Google's algorithm to improve ranking. __________.
SEO relies on manipulating Google's algorithm to improve ranking. __________.
Which of the following is not exactly a lead magnet?
Which of the following is not exactly a lead magnet?
What is not exactly a part of the Lead funnel?
What is not exactly a part of the Lead funnel?
Tap target is an element on a web page that a user interacts with.
Tap target is an element on a web page that a user interacts with.
What are the examples of Marketing KPIs? (Select all that apply)
What are the examples of Marketing KPIs? (Select all that apply)
From where can we usually check traffic data of our website?
From where can we usually check traffic data of our website?
In marketing analytics, what sort of data do we analyze?
In marketing analytics, what sort of data do we analyze?
Fees paid by advertisers to online companies that refer qualified potential customers is referred to as:
Fees paid by advertisers to online companies that refer qualified potential customers is referred to as:
This can be described as creating a situation through which a marketer and a customer interact, usually in real time: __________.
This can be described as creating a situation through which a marketer and a customer interact, usually in real time: __________.
For a real estate of commercial property, what is the most effective technique for lead generation?
For a real estate of commercial property, what is the most effective technique for lead generation?
CAN SPAM Act comes under:
CAN SPAM Act comes under:
What is the ideal Text to code ratio for a web page?
What is the ideal Text to code ratio for a web page?
In Google PPC, ad rank = Bid value X (Multiplied by)?
In Google PPC, ad rank = Bid value X (Multiplied by)?
Which one is not a recent digital marketing trend?
Which one is not a recent digital marketing trend?
Which one is not a WordPress SEO plugin?
Which one is not a WordPress SEO plugin?
In digital marketing, which one is the most important thing to consider first?
In digital marketing, which one is the most important thing to consider first?
Digital transformation means __________.
Digital transformation means __________.
Sentiment analysis is used for:
Sentiment analysis is used for:
Power words are used for __________.
Power words are used for __________.
When posting content on social media, __________.
When posting content on social media, __________.
Social networks are organized primarily around __________.
Social networks are organized primarily around __________.
What is the name for Facebook's ranking algorithm?
What is the name for Facebook's ranking algorithm?
What is meant by 'micro-blogging'?
What is meant by 'micro-blogging'?
What is 'social media optimization'?
What is 'social media optimization'?
What is the name of Facebook's analytics section?
What is the name of Facebook's analytics section?
What feature does LinkedIn offer for pay accounts?
What feature does LinkedIn offer for pay accounts?
Why is it important to post to a blog regularly?
Why is it important to post to a blog regularly?
How can a company use the same material for both traditional and social network marketing?
How can a company use the same material for both traditional and social network marketing?
What is meant by 'Marketing Creative'?
What is meant by 'Marketing Creative'?
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
One advantage a non-profit has when opening a private social network is:
One advantage a non-profit has when opening a private social network is:
What is ACC model of social media marketing?
What is ACC model of social media marketing?
It is considered a best practice to interact under a personal account on LinkedIn.
It is considered a best practice to interact under a personal account on LinkedIn.
What is meant by 'guerrilla marketing'?
What is meant by 'guerrilla marketing'?
What is a 'vlog'?
What is a 'vlog'?
What is meant by A/B testing in marketing?
What is meant by A/B testing in marketing?
You have a gold jewelry eCommerce website. Which platform will be the best for you?
You have a gold jewelry eCommerce website. Which platform will be the best for you?
Hashtags are used as __________.
Hashtags are used as __________.
Facebook Stories are visible for 24 hours.
Facebook Stories are visible for 24 hours.
You want your users to stay longer on your YouTube channel. What will you do?
You want your users to stay longer on your YouTube channel. What will you do?
Reddit, Delicious and Digg are examples of __________.
Reddit, Delicious and Digg are examples of __________.
You have a list of 30,000 customers' email IDs and phone numbers. Which type of Facebook Ad will be good to run?
You have a list of 30,000 customers' email IDs and phone numbers. Which type of Facebook Ad will be good to run?
Bumper ads are available in:
Bumper ads are available in:
Stories are available on __________.
Stories are available on __________.
'Reels' is a feature of __________.
'Reels' is a feature of __________.
Firework.tv is best used for __________.
Firework.tv is best used for __________.
Best way to get into Google Discover is __________.
Best way to get into Google Discover is __________.
How many business manager accounts can you create from your Facebook profile?
How many business manager accounts can you create from your Facebook profile?
You don't have a privacy policy on your website. Can you run Facebook lead ads?
You don't have a privacy policy on your website. Can you run Facebook lead ads?
Define why content marketing is important for businesses.
Define why content marketing is important for businesses.
Identify the primary purpose of a content strategy.
Identify the primary purpose of a content strategy.
Recognize the importance of a mission statement in content marketing.
Recognize the importance of a mission statement in content marketing.
Identify the first step when selecting niche markets for content marketing.
Identify the first step when selecting niche markets for content marketing.
Select the primary goal of content marketing.
Select the primary goal of content marketing.
Define buyer persona in the context of content marketing.
Define buyer persona in the context of content marketing.
Describe evergreen content.
Describe evergreen content.
Select which type of content is typically used to attract top-of-funnel (TOFU) leads?
Select which type of content is typically used to attract top-of-funnel (TOFU) leads?
Define the purpose of a content calendar.
Define the purpose of a content calendar.
Describe the significance of storytelling in content marketing.
Describe the significance of storytelling in content marketing.
What is WordPress primarily used for?
What is WordPress primarily used for?
Which programming language is WordPress primarily built with?
Which programming language is WordPress primarily built with?
Which of the following is true about WordPress themes?
Which of the following is true about WordPress themes?
What is the WordPress Dashboard?
What is the WordPress Dashboard?
Which of the following is an essential component of a WordPress post or page?
Which of the following is an essential component of a WordPress post or page?
What is the purpose of WordPress plugins?
What is the purpose of WordPress plugins?
What is a WordPress widget?
What is a WordPress widget?
What is the difference between WordPress.com and WordPress.org?
What is the difference between WordPress.com and WordPress.org?
What is a permalink in WordPress?
What is a permalink in WordPress?
Which file is responsible for controlling the overall design and layout of a WordPress theme?
Which file is responsible for controlling the overall design and layout of a WordPress theme?
What is the purpose of the 'Categories' and 'Tags' in WordPress?
What is the purpose of the 'Categories' and 'Tags' in WordPress?
How can you add new functionality to your WordPress website using a plugin?
How can you add new functionality to your WordPress website using a plugin?
What does the term 'shortcodes' refer to in WordPress?
What does the term 'shortcodes' refer to in WordPress?
What is the purpose of the WordPress media library?
What is the purpose of the WordPress media library?
What is the role of a WordPress theme's 'functions.php' file?
What is the role of a WordPress theme's 'functions.php' file?
Which of the following is a recommended practice for WordPress security?
Which of the following is a recommended practice for WordPress security?
How can you access the WordPress admin panel or dashboard?
How can you access the WordPress admin panel or dashboard?
What is the primary benefit of using a child theme in WordPress?
What is the primary benefit of using a child theme in WordPress?
What is the purpose of the WordPress Customizer?
What is the purpose of the WordPress Customizer?
Which of the following is a key component of a content marketing strategy?
Which of the following is a key component of a content marketing strategy?
What is the buyer's journey in the context of content marketing?
What is the buyer's journey in the context of content marketing?
Which metric measures how well content resonates with the target audience?
Which metric measures how well content resonates with the target audience?
What is user-generated content (UGC) in content marketing?
What is user-generated content (UGC) in content marketing?
Flashcards are hidden until you start studying
Study Notes
Digital Marketing Media Mix
- Best ROI achieved through a combination of Paid, Owned, and Earned Media.
- Earned Media refers to publicity gained through promotional efforts that aren’t paid for.
- Owned Media includes assets directly controlled by the brand, such as websites and social media profiles.
- Paid Media focuses on paid advertising channels like social ads and PPC.
Digital Marketing Elements
- Digital marketing encompasses Voice Broadcast, Podcasting, and various online ad models.
- Voice Broadcast and Podcast services engage audiences through audio content.
Website Engagement
- To enhance website "stickiness", incorporate interactive elements like quizzes, downloads, and engaging videos.
- A cluttered page with excessive text and graphics detracts from user experience.
Advertising Models
- PPC (Pay Per Click) involves advertisers bidding on keywords to improve visibility on search engines.
- SEO focuses on optimizing website content for organic search results, using relevant keywords.
Google Advertising
- Google Merchant Center is used for Shopping Ads.
- Google My Business is essential for local businesses to promote and engage with customers.
SEO Practices
- The Title Tag is the most significant on-page SEO element.
- ALT tags and canonical tags also contribute to site optimization.
Call to Action (CTA)
- CTAs can be in various forms: buttons, text links, or voice commands.
Marketing Tools
- Alexa and Facebook Insights are not considered standard keyword research tools.
- White Hat SEO involves ethical practices to manipulate search engine results positively.
Lead Generation Tactics
- Effective lead magnets might include free trials, eBooks, and special offers, while push notifications are not typically classified as such.
- Engaging methods like Facebook Ads are effective for real estate lead generation.
Email Marketing & Privacy
- The CAN-SPAM Act regulates email marketing, ensuring compliance with privacy standards.
Digital Marketing Trends
- Marketing Automation, IoT, Mobile Marketing, and Voice Search are current trends; Web 1.0 is considered outdated.
Content and Social Media Strategies
- Regular blog posting boosts engagement and provides content for SEO.
- Social media optimization focuses on creating shareable content that drives publicity.
WordPress Insights
- WordPress primarily functions as a content management system built using PHP.
- Themes control aesthetics, while plugins extend functionality.
- The dashboard is the control center for managing content, settings, and plugins.
Content Marketing Goals
- A content strategy aims to align content with business objectives and enhance audience engagement.
- Buyer personas are fictional representations aiding targeted content creation, while evergreen content remains relevant over time.
Engagement Metrics
- Marketing KPIs include CTR, traffic data, social engagement, and online sales metrics.
- Engagement rate is a key metric indicating how well content resonates with the audience.
User-Generated Content (UGC)
- UGC involves audience-created content which enhances community engagement and brand loyalty.
Content Calendar Purpose
- A content calendar is essential for planning and organizing content publication to meet audience needs and marketing goals.
Security and Functionality in WordPress
- WordPress security practices include regular updates and utilizing child themes to maintain customizations.
- Shortcodes facilitate embedding dynamic content into posts easily.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
