Digital Marketing Quiz
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Which is the best channel to get better ROI? (Select all that apply)

  • Earned Media
  • Right mix of Paid, Owned & Earned Media (correct)
  • Paid media
  • Owned Media

    • Digital marketing includes __________.

    Voice Broadcast

    POP & POD are parts of __________.

    Competitive research

    What is a great way to improve your website's 'stickiness'?

    <p>Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to.</p> Signup and view all the answers

    An advertising model in which advertisers bid on keywords or phrases relevant to their target market is called:

    <p>Pay Per Click (PPC)</p> Signup and view all the answers

    What occurs when a website's structure and content is improved to maximize its listing in organic search engine results pages?

    <p>Site optimization</p> Signup and view all the answers

    In what type of Ads is Google Merchant Center needed?

    <p>Shopping Ads</p> Signup and view all the answers

    Which of the following will ideally be your first priority for digital promotion?

    <p>Creating and optimizing Google My Business</p> Signup and view all the answers

    Which on-page element carries the most weight for SEO?

    <p>Title Tag</p> Signup and view all the answers

    A CTA (Call to action) can be __________.

    <p>All of these</p> Signup and view all the answers

    Which of the following is not a keyword research tool?

    <p>Alexa</p> Signup and view all the answers

    SEO relies on manipulating Google's algorithm to improve ranking. __________.

    <p>BlackHat</p> Signup and view all the answers

    Which of the following is not exactly a lead magnet?

    <p>Enquire now</p> Signup and view all the answers

    What is not exactly a part of the Lead funnel?

    <p>Publishing Blogs</p> Signup and view all the answers

    Tap target is an element on a web page that a user interacts with.

    <p>True</p> Signup and view all the answers

    What are the examples of Marketing KPIs? (Select all that apply)

    <p>All of these</p> Signup and view all the answers

    From where can we usually check traffic data of our website?

    <p>Google Analytics</p> Signup and view all the answers

    In marketing analytics, what sort of data do we analyze?

    <p>All of these</p> Signup and view all the answers

    Fees paid by advertisers to online companies that refer qualified potential customers is referred to as:

    <p>Lead Generation</p> Signup and view all the answers

    This can be described as creating a situation through which a marketer and a customer interact, usually in real time: __________.

    <p>Interactive marketing</p> Signup and view all the answers

    For a real estate of commercial property, what is the most effective technique for lead generation?

    <p>LinkedIn Ads</p> Signup and view all the answers

    CAN SPAM Act comes under:

    <p>Email Marketing</p> Signup and view all the answers

    What is the ideal Text to code ratio for a web page?

    <p>6-10%</p> Signup and view all the answers

    In Google PPC, ad rank = Bid value X (Multiplied by)?

    <p>Quality Score</p> Signup and view all the answers

    Which one is not a recent digital marketing trend?

    <p>Web 1.0</p> Signup and view all the answers

    Which one is not a WordPress SEO plugin?

    <p>Plug in SEO Optimizer</p> Signup and view all the answers

    In digital marketing, which one is the most important thing to consider first?

    <p>Identifying target group, competitive research, user intent &amp; user experience</p> Signup and view all the answers

    Digital transformation means __________.

    <p>Migrating from traditional marketing to digital</p> Signup and view all the answers

    Sentiment analysis is used for:

    <p>All of these</p> Signup and view all the answers

    Power words are used for __________.

    <p>Getting better CTR or Open Rate</p> Signup and view all the answers

    When posting content on social media, __________.

    <p>don't use the same caption for your series of posts.</p> Signup and view all the answers

    Social networks are organized primarily around __________.

    <p>Interests</p> Signup and view all the answers

    What is the name for Facebook's ranking algorithm?

    <p>Edge rank</p> Signup and view all the answers

    What is meant by 'micro-blogging'?

    <p>Blogs with limited individual posts, limited by character count typically</p> Signup and view all the answers

    What is 'social media optimization'?

    <p>Creating content which easily creates publicity via social networks</p> Signup and view all the answers

    What is the name of Facebook's analytics section?

    <p>Insights</p> Signup and view all the answers

    What feature does LinkedIn offer for pay accounts?

    <p>Increased abilities to connect directly and send messages to people</p> Signup and view all the answers

    Why is it important to post to a blog regularly?

    <p>Keep readers engaged and also gives search engines content to index.</p> Signup and view all the answers

    How can a company use the same material for both traditional and social network marketing?

    <p>Utilizing a television ad campaign online as well on their site and sites such as YouTube or Facebook.</p> Signup and view all the answers

    What is meant by 'Marketing Creative'?

    <p>The content for marketing and its creative aspect.</p> Signup and view all the answers

    What is one measure a company can use to validate the usefulness of its video posts on YouTube?

    <p>The number of views of the video.</p> Signup and view all the answers

    One advantage a non-profit has when opening a private social network is:

    <p>That it has an immediate user base of people interested in the cause.</p> Signup and view all the answers

    What is ACC model of social media marketing?

    <p>Acquisition-Consideration-Conversion</p> Signup and view all the answers

    It is considered a best practice to interact under a personal account on LinkedIn.

    <p>False</p> Signup and view all the answers

    What is meant by 'guerrilla marketing'?

    <p>Using strategies &amp; resources such as time, energy and imagination rather than money to market.</p> Signup and view all the answers

    What is a 'vlog'?

    <p>Video blog.</p> Signup and view all the answers

    What is meant by A/B testing in marketing?

    <p>Testing two versions of an advertisement to see which elicits the best response.</p> Signup and view all the answers

    You have a gold jewelry eCommerce website. Which platform will be the best for you?

    <p>Facebook or Instagram</p> Signup and view all the answers

    Hashtags are used as __________.

    <p>Search keywords in social media post</p> Signup and view all the answers

    Facebook Stories are visible for 24 hours.

    <p>True</p> Signup and view all the answers

    You want your users to stay longer on your YouTube channel. What will you do?

    <p>Create YouTube cards &amp; End Screens.</p> Signup and view all the answers

    Reddit, Delicious and Digg are examples of __________.

    <p>Social Bookmarking Sites.</p> Signup and view all the answers

    You have a list of 30,000 customers' email IDs and phone numbers. Which type of Facebook Ad will be good to run?

    <p>Audience Targeting by Custom Audience + Lookalike Audience (50%) or Retargeting</p> Signup and view all the answers

    Bumper ads are available in:

    <p>YouTube</p> Signup and view all the answers

    Stories are available on __________.

    <p>All of these</p> Signup and view all the answers

    'Reels' is a feature of __________.

    <p>Instagram</p> Signup and view all the answers

    Firework.tv is best used for __________.

    <p>Storytelling for businesses via short videos</p> Signup and view all the answers

    Best way to get into Google Discover is __________.

    <p>Create AMP stories</p> Signup and view all the answers

    How many business manager accounts can you create from your Facebook profile?

    <p>2</p> Signup and view all the answers

    You don't have a privacy policy on your website. Can you run Facebook lead ads?

    <p>False</p> Signup and view all the answers

    Define why content marketing is important for businesses.

    <p>It helps build brand awareness and trust.</p> Signup and view all the answers

    Identify the primary purpose of a content strategy.

    <p>To align content with business goals.</p> Signup and view all the answers

    Recognize the importance of a mission statement in content marketing.

    <p>It guides content creation and direction.</p> Signup and view all the answers

    Identify the first step when selecting niche markets for content marketing.

    <p>Conducting market research.</p> Signup and view all the answers

    Select the primary goal of content marketing.

    <p>To inform and engage the target audience.</p> Signup and view all the answers

    Define buyer persona in the context of content marketing.

    <p>A fictional representation of your ideal customer.</p> Signup and view all the answers

    Describe evergreen content.

    <p>Content that remains valuable and relevant over time.</p> Signup and view all the answers

    Select which type of content is typically used to attract top-of-funnel (TOFU) leads?

    <p>Blog posts</p> Signup and view all the answers

    Define the purpose of a content calendar.

    <p>To plan and organize content creation and publication.</p> Signup and view all the answers

    Describe the significance of storytelling in content marketing.

    <p>It helps establish an emotional connection with the audience.</p> Signup and view all the answers

    What is WordPress primarily used for?

    <p>Content management</p> Signup and view all the answers

    Which programming language is WordPress primarily built with?

    <p>PHP</p> Signup and view all the answers

    Which of the following is true about WordPress themes?

    <p>False</p> Signup and view all the answers

    What is the WordPress Dashboard?

    <p>The control panel for managing a WordPress website.</p> Signup and view all the answers

    Which of the following is an essential component of a WordPress post or page?

    <p>Content</p> Signup and view all the answers

    What is the purpose of WordPress plugins?

    <p>To extend and add functionality to a WordPress website.</p> Signup and view all the answers

    What is a WordPress widget?

    <p>A small block that performs a specific function on a website's sidebar or footer.</p> Signup and view all the answers

    What is the difference between WordPress.com and WordPress.org?

    <p>WordPress.org is a self-hosted platform, while WordPress.com is a hosted platform.</p> Signup and view all the answers

    What is a permalink in WordPress?

    <p>A permanent URL structure for posts and pages.</p> Signup and view all the answers

    Which file is responsible for controlling the overall design and layout of a WordPress theme?

    <p>style.css.</p> Signup and view all the answers

    What is the purpose of the 'Categories' and 'Tags' in WordPress?

    <p>To organize and categorize content for better navigation and searchability.</p> Signup and view all the answers

    How can you add new functionality to your WordPress website using a plugin?

    <p>By installing and activating a plugin.</p> Signup and view all the answers

    What does the term 'shortcodes' refer to in WordPress?

    <p>A way to embed dynamic content into posts or pages using special codes.</p> Signup and view all the answers

    What is the purpose of the WordPress media library?

    <p>To organize and store images, videos, and other media files for use in posts and pages.</p> Signup and view all the answers

    What is the role of a WordPress theme's 'functions.php' file?

    <p>To add custom code and functionality to the theme.</p> Signup and view all the answers

    Which of the following is a recommended practice for WordPress security?

    <p>Regularly updating WordPress core, themes, and plugins</p> Signup and view all the answers

    How can you access the WordPress admin panel or dashboard?

    <p>By appending '/wp-admin' to the website's URL and logging in</p> Signup and view all the answers

    What is the primary benefit of using a child theme in WordPress?

    <p>It preserves customizations even when the parent theme is updated.</p> Signup and view all the answers

    What is the purpose of the WordPress Customizer?

    <p>To customize the website's appearance and settings in real-time.</p> Signup and view all the answers

    Which of the following is a key component of a content marketing strategy?

    <p>Consistently producing high-quality, relevant content</p> Signup and view all the answers

    What is the buyer's journey in the context of content marketing?

    <p>The path a potential customer takes from awareness to purchase.</p> Signup and view all the answers

    Which metric measures how well content resonates with the target audience?

    <p>Engagement rate.</p> Signup and view all the answers

    What is user-generated content (UGC) in content marketing?

    <p>Content created and shared by the audience or customers.</p> Signup and view all the answers

    Study Notes

    Digital Marketing Media Mix

    • Best ROI achieved through a combination of Paid, Owned, and Earned Media.
    • Earned Media refers to publicity gained through promotional efforts that aren’t paid for.
    • Owned Media includes assets directly controlled by the brand, such as websites and social media profiles.
    • Paid Media focuses on paid advertising channels like social ads and PPC.

    Digital Marketing Elements

    • Digital marketing encompasses Voice Broadcast, Podcasting, and various online ad models.
    • Voice Broadcast and Podcast services engage audiences through audio content.

    Website Engagement

    • To enhance website "stickiness", incorporate interactive elements like quizzes, downloads, and engaging videos.
    • A cluttered page with excessive text and graphics detracts from user experience.

    Advertising Models

    • PPC (Pay Per Click) involves advertisers bidding on keywords to improve visibility on search engines.
    • SEO focuses on optimizing website content for organic search results, using relevant keywords.

    Google Advertising

    • Google Merchant Center is used for Shopping Ads.
    • Google My Business is essential for local businesses to promote and engage with customers.

    SEO Practices

    • The Title Tag is the most significant on-page SEO element.
    • ALT tags and canonical tags also contribute to site optimization.

    Call to Action (CTA)

    • CTAs can be in various forms: buttons, text links, or voice commands.

    Marketing Tools

    • Alexa and Facebook Insights are not considered standard keyword research tools.
    • White Hat SEO involves ethical practices to manipulate search engine results positively.

    Lead Generation Tactics

    • Effective lead magnets might include free trials, eBooks, and special offers, while push notifications are not typically classified as such.
    • Engaging methods like Facebook Ads are effective for real estate lead generation.

    Email Marketing & Privacy

    • The CAN-SPAM Act regulates email marketing, ensuring compliance with privacy standards.
    • Marketing Automation, IoT, Mobile Marketing, and Voice Search are current trends; Web 1.0 is considered outdated.

    Content and Social Media Strategies

    • Regular blog posting boosts engagement and provides content for SEO.
    • Social media optimization focuses on creating shareable content that drives publicity.

    WordPress Insights

    • WordPress primarily functions as a content management system built using PHP.
    • Themes control aesthetics, while plugins extend functionality.
    • The dashboard is the control center for managing content, settings, and plugins.

    Content Marketing Goals

    • A content strategy aims to align content with business objectives and enhance audience engagement.
    • Buyer personas are fictional representations aiding targeted content creation, while evergreen content remains relevant over time.

    Engagement Metrics

    • Marketing KPIs include CTR, traffic data, social engagement, and online sales metrics.
    • Engagement rate is a key metric indicating how well content resonates with the audience.

    User-Generated Content (UGC)

    • UGC involves audience-created content which enhances community engagement and brand loyalty.

    Content Calendar Purpose

    • A content calendar is essential for planning and organizing content publication to meet audience needs and marketing goals.

    Security and Functionality in WordPress

    • WordPress security practices include regular updates and utilizing child themes to maintain customizations.
    • Shortcodes facilitate embedding dynamic content into posts easily.

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    DM TEST.docx

    Description

    Test your knowledge on digital marketing strategies including paid, owned, and earned media. This quiz covers essential concepts like ROI, voice broadcast, and website optimization techniques. Challenge yourself to see how well you understand the digital landscape!

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