COR 016 Media and Information Literacy PDF

COR 016 | MEDIA AND INFORMATION LITERACY MODULES 1-5 | 3RD Quarter | 2nd Semester Module 1 Module 2 The Role of Media as a Political Institution Definition and functions of Media New Poli...

COR 016 | MEDIA AND INFORMATION LITERACY MODULES 1-5 | 3RD Quarter | 2nd Semester Module 1 Module 2 The Role of Media as a Political Institution Definition and functions of Media New Political Media Literacy  The Use of internet media to create,  The ability to identify, understand, interpret, disseminate, and exchange political content. create, communicate and compute, using  they have radically altered the ways in which printed and written materials associated with government institutions operate and political varying context. communicate. Media  They have transformed the political media  The physical objects used to communicate system and redefined the role of journalist. with or the mass communication trough  The relationship between legacy media and physical objects such as radio , television, new media is symbiotic. computers, film, etc.  Legacy media have incorporated new media  It also refers to any physical object used to into their reporting strategies. They rely on communicate messages. media source to meet the ever-increasing Media Literacy demand for content.  The ability to access, analyze, evaluate, and create media in a variety forms. Post-Truth Media  Post-truth media was prominent during the Information 2016 presidential Elections.  A broad term that covers processed data,  Media accounts of the election were infused knowledge, derived from study, experience, with misinformation, baseless rumors, and instructions, signals or symbols. outright lies. Information Literacy  False stories and unverified factoids emanated  The ability to recognized when information is from fabricated news sites as well as the social needed, and to locate, evaluate, and media accounts of the candidates and their effectively communicate information in it’s surrogates. various formats.  The most extreme illustration of the concept Technology Literacy of the post-truth reporting is the rise of fake  The ability of an individual to appropriately, news. and effectively use technological tools (Access,  Initially, the term “Fake News” referred to Manage, integrate, evaluate, create, and news parodies and satire, such as the daily communicate information's.) show, the Colbert Report, and weekend update on Saturday night live. Media and Information Literacy  During the 2016 campaign the concept of fake  It enables people to interpret and make news was attached to factitious stories made informed judgments as users of information to appear as if they were real new article. and media, as well as to become skillful  Fake news stories play to peoples preexisting creators and producers of information and beliefs about political, leaders, parties, media messages in their own rights. organizations, and mainstream news media. Characteristics of a media and information literate individual: 1. Improved Quality of Life  Can evaluate information  more business/job opportunities  Enhanced communication skills  Easier life  COR 016 | MEDIA AND INFORMATION LITERACY MODULES 1-5 | 3RD Quarter | 2nd Semester 2. Greater Political Information  People harnessed the power of transistors  Politically engaged radio, electronic circuits, and early computers.  Politically active  In this age, long distance communication  Politically smart become possible.  Responsible citizen Forms of Media 3. Better Economic Opportunities  Transistor Radio  Can evaluate information  Television  more business/job opportunities  Mainframe Computers  Enhanced communication skills New Age (Digital)  Easier life  People advanced the use of microelectronic in 4. Improved Learning Environment the invention of personal computers, mobile  Easy way of learning devices and wearable technology  Technologically smart  The internet paved the way for faster  Increased educational interest communication and the creation of the social  Fun learning network 5. More Cohesive Social Units  Moreover, voice, image, sound and data are  Socially active digitalize.  Socially aware Forms of Media  Be able to identify different groups of people  Portable Laptop in a society  Wearable technologies Module 3  Smart Phones Identifying the Evolution of Traditional to New Module 4 Media Identifying the Evolution of Traditional to New Media Prehistoric Age  Also known as Pre-Industrial Age Print Media  People discovered fire, developed paper from  Type of news media used to be the only way plants and fagged equipment, weapons, and of delivering information to the public. tools with stone, bronze, copper, and iron.  A typed of media used in mass communication Forms of Media in the form of printed publications.  Acta Diurna/journals (130 BC)  The traditional form of print media involves  Cave Paintings (35,000 BC) ink and paper.  Papyrus in Egypt (2,500 BC)  The major types of print media are: Books, Industrial Age magazines, newspapers, newsletters, posters,  People used the power of stream, developed brochures, and press releases. machine tools, establish iron, production, and Broadcast Media manufacturing of various products.  The most expedient means to transmit Forms of Media information immediately to the widest  Telegraph possible audience (before immergence of  Telephone internet)  Printing Press  Broadcast refers to the airborne transmission  Power of steam (engines) of electromagnetic audio signals (radio) or Electronic Age audio-visual signals (television) that are readily  The invention of transistors ushered in the accessible to a wide population via standard electronic age. receivers.  Major types of broadcasting media are television, radio, and film.  COR 016 | MEDIA AND INFORMATION LITERACY MODULES 1-5 | 3RD Quarter | 2nd Semester Internet Media Advantages of Media Convergence  Refers to audio & visual content transmitted  Difficulty in assessing consumer responses and online. reactions.  Websites provide information in the form of  More competitions for consumer’s time and words, images, graphics, and interactive attention. elements.  Audience often feel overwhelmed with  Internet media comprise such services as massive amounts of information overload email, social media sites, websites, online  The older generation and the disabled sections forums and podcast. of the community find it hard to learn the digital skills to use different types of media. Module 5  Highly relied on technology and internet. Media Convergence  Prone to cyber-attacks and malfunctioning. Media Convergence Module 6  Convergence is the coming together of two Recognizing Media and Information Resources different entities.  It is the integration of two or more different Media and Information Literacy Resources technologies in a single device or system.  Indigenous media is defined as forms of media  Media convergence means the expression. interconnection of communication  Conceptualized, produced, and circulated by technologies, computer networks, media indigenous peoples. Worldwide as vehicles for content and information. communication, including cultural  It is constituted of 3Cs; Computing, preservation, cultural artistic expression, communication and content and a result of political self-determination, and cultural digital media content and the inception of the sovereignty. internet.  A library is a collection of materials, books or Examples of Media Convergence media that are accessible for use and not just  Smart phones for display purposes.  Online Radio  A library provides physical (hard copies) or  E-books digital access (soft copies) materials, and may  News Websites and Apps be a physical location or virtual space, or both. Advantages of Media Convergence  An online source is material you find online. It  The instant availability of news and moment- can be an online newspaper, magazines or based content. television websites such as NVC or CNN.  The content producers can specifically target What to consider in examining sources of information? the best audience or group they are aiming 1. Reliability of Information towards publishing customized content.  Information is said to be reliable if it can be  Audience has also become the creator verified and evaluated. Others refer to the themselves. trustworthiness of the source in evaluating the  It has broadened the limitations of traditional reliability of information. media by blending it new media Skills in determining the reliability of Information:  The cost of digital marketing has also become A. Check the Author economical thus making this process beneficial B. Check the date of publication or of update and affordable. C. Check for citations D. Check the site design and the writing styles  COR 016 | MEDIA AND INFORMATION LITERACY MODULES 1-5 | 3RD Quarter | 2nd Semester 2. Accuracy of Information  refers to the closeness of the report to the actual data. Measurement of accuracy varies, depending on the type of information being evaluated. Skills in determining the reliability of Information: A. Look for facts B. Cross-reference with other sources to check for consistency C. Determine the reason for writing and publishing the information D. Check for advertising. 3. Value of Information  Information is said to be of value if it aids the user in making or improving decisions. 4. Authority of the source  Much of the information we gather daily do not come from primary source but are passed on trough secondary sources such as writers, reporters, and the like sources with an established expertise on the subject matter are considered as having sound authority on the subject. 5. Timeliness  Reliability, accuracy, and value of information may vary based on the time it was produced or aquired.