Consumer_Behavior_in_Decision-Making_Answers.pdf

Consumer Behavior in Decision-Making Answers 1. What is the first step in the purchasing process? A. Post-Purchase Behavior B. Purchase Decision C. Information Search D. Problem Recognition Answer: Problem Recognition (D) The purchasing process begins with recognizing the need or p...

Consumer Behavior in Decision-Making Answers 1. What is the first step in the purchasing process? A. Post-Purchase Behavior B. Purchase Decision C. Information Search D. Problem Recognition Answer: Problem Recognition (D) The purchasing process begins with recognizing the need or problem that prompts the consumer to start their buying journey. 2. Which of the following factors does NOT influence consumer behavior? A. Cultural Factors B. Interpersonal Factors C. Unrelated Personal Interests D. Sociocultural Factors Answer: Unrelated Personal Interests (C) Consumer behavior is influenced by sociocultural, interpersonal, and cultural factors, but unrelated personal interests do not directly impact it. 3. Maslow's Hierarchy of Needs is used to explain which concept in consumer behavior? A. Post-Purchase Behavior B. Problem Recognition C. Motivation D. Information Search Answer: Motivation (C) Maslow's Hierarchy of Needs provides a framework for understanding consumer motivation behind purchases. 4. Which step follows the Evaluation of Alternatives in the purchasing process? A. Problem Recognition B. Post-Purchase Behavior C. Purchase Decision D. Information Search Answer: Purchase Decision (C) After evaluating different products or brands, the next step is making the purchase decision. 5. What type of products typically require more thorough decision-making? A. Low-Involvement Products B. High-Involvement Products C. Impulse Purchases D. Routine Purchases Answer: High-Involvement Products (B) High-involvement products, such as cars, involve more detailed consideration due to their significance and perceived risks. 6. Which of the following is an example of a sociocultural factor influencing consumer preferences? A. Gender Identity B. Cultural Norms and Values C. Family Influences D. Income Level Answer: Cultural Norms and Values (B) Cultural norms and values shape consumer preferences and attitudes towards products. 7. Post-Purchase Behavior primarily concerns a consumer's feelings after what? A. Problem Recognition B. Purchase Decision C. Information Search D. Evaluation of Alternatives Answer: Purchase Decision (B) Post-Purchase Behavior examines how consumers feel about their purchase, including aspects like satisfaction or regret. 8. Which motivational theory is represented by the concepts of Existence, Relatedness, and Growth? A. Maslow’s Hierarchy of Needs B. Herzberg’s Two-Factor Theory C. Motivation-Hygiene Theory D. ERG Model Answer: ERG Model (D) The ERG Model categorizes motivation into Existence, Relatedness, and Growth, explaining consumer motivations. 9. What does satisfaction represent in post-purchase behavior? A. A reflection of product quality B. An emotional state of regret C. A comparison of actual performance against expectations D. A measure of brand loyalty Answer: A comparison of actual performance against expectations (C) Satisfaction is defined as an emotional state resulting from comparing actual performance with expectations. 10. Which consumer evaluation model emphasizes assigning importance to various attributes? A. Compensatory Model B. Lexicographic Model C. Disjunctive Model D. Elimination-by-aspects Model Answer: Compensatory Model (A) The Compensatory Model demonstrates how consumers evaluate different options based on multiple attributes. 11. What approach is recommended for Abercrombie & Fitch regarding product policy? A. Complete adaptation of products to local markets B. Focus solely on high-end fashion for all regions C. Full standardization of products worldwide D. Hybrid approach of standardization and adaptation Answer: Hybrid approach of standardization and adaptation (D) The recommended approach is a hybrid, keeping core identity consistent while adapting to local preferences. 12. Which factor is NOT a focus of the circular economy? A. Reducing waste B. Maintaining sustainability C. Reusing resources D. Maximizing consumerism Answer: Maximizing consumerism (D) The circular economy focuses on reducing waste and reusing resources, not maximizing consumerism. 13. Which segment is Abercrombie & Fitch targeting with their marketing strategy? A. Young adults aged 15-24 B. Seniors aged 60 and above C. Adults aged 30-45 D. Children aged 5-12 Answer: Young adults aged 15-24 (A) The segmentation focuses on young adults aged 15-24, the largest spenders on fashion. 14. What primarily defines behavioral loyalty in consumer behavior? A. Emotional attachment to products B. Frequency of repeat purchases C. Brand awareness and recognition D. Affective commitment to a brand Answer: Frequency of repeat purchases (B) Behavioral loyalty is measured by tracking repeat purchases. 15. What aspect of positioning is important for Abercrombie & Fitch? A. Promoting mass-market appeal B. Emphasizing budget-friendly clothing options C. Focusing on athleisure trends D. Highlighting premium, casual luxury image Answer: Highlighting premium, casual luxury image (D) Abercrombie & Fitch aims to reinforce an image of premium, casual luxury with an exclusive edge. 16. Which of the following best represents the collaborative economy? A. Ownership of products and resources B. Traditional retail shopping C. Sharing platforms like Uber and Airbnb D. Exclusive memberships in clubs Answer: Sharing platforms like Uber and Airbnb (C) The collaborative economy is characterized by sharing platforms that transform consumption patterns. 17. What is the primary reason Nicolas should engage with experienced trail-running friends? A. To gather technical specifications about shoes B. To learn about the history of trail running C. To receive recommendations on shoe models that align with his needs D. To avoid the costs of professional fitting services Answer: To receive recommendations on shoe models that align with his needs (C) Engaging with friends helps Nicolas align shoe models with his personal requirements. 18. Which factor should Nicolas prioritize when evaluating trail shoes? A. Aesthetic appeal and design B. Popularity among social circles C. Brand recognition and marketing D. Grip, comfort, weight, and durability Answer: Grip, comfort, weight, and durability (D) Nicolas should focus on the essential features that affect performance. 19. What should Nicolas check in addition to trying on shoes in-store? A. Comparative tests that rank trail shoes based on performance B. Advice from social media influencers C. Fashion trends in trail running D. Sales promotions and discounts available Answer: Comparative tests that rank trail shoes based on performance (A) Researching performance rankings will provide valuable insights for his selection. 20. Why is a trial period for shoes important before committing to a race? A. It serves to avoid additional purchasing costs B. It helps to showcase the shoe's brand value C. It ensures the shoes feel comfortable for social events D. It allows assessment of their performance in real conditions Answer: It allows assessment of their performance in real conditions (D) Testing the shoes in safe environments helps ensure they meet performance expectations. 21. What aspect of the shoes does Nicolas need to consider for long-distance comfort? A. The total weight and lacing systems of the shoes B. The brand's reputation within his social circle C. The shoe's price and market position D. The trending colors and styles in trail running Answer: The total weight and lacing systems of the shoes (A) Weight and lacing systems significantly affect his comfort while running long distances. 22. What should Nicolas do to avoid cognitive dissonance after purchasing trail shoes? A. Rely solely on the salesperson's recommendation B. Avoid reading reviews to maintain a positive outlook C. Purchase multiple pairs to compare later D. Research reputable online pricing tools and customer feedback Answer: Research reputable online pricing tools and customer feedback (D) Verifying choices through external sources can help affirm his purchasing decisions. 23. Which method of maintaining trail shoes should Nicolas follow for longevity? A. Air-drying after use to maintain their shape B. Storing them in a damp area to prevent mold C. Using a washing machine for regular cleaning D. Ignoring care since they're designed for durability Answer: Air-drying after use to maintain their shape (A) Proper drying methods help prolong the life of trail shoes. 24. What is a critical consideration during Nicolas' shoe fitting session? A. Selecting the least expensive option available B. Assessing grip, comfort, weight, and durability C. Focusing solely on aesthetics and brand name D. Avoiding professional advice in favor of friend's opinions Answer: Assessing grip, comfort, weight, and durability (B) Evaluating these factors will help Nicolas make an informed decision. 25. What is a primary risk associated with a differentiated pricing policy? A. Limited market reach B. Reduced brand awareness C. Excessive production costs D. Perception of inconsistency in pricing Answer: Perception of inconsistency in pricing (D) Inconsistent pricing perceptions across regions can lead to brand dilution. 26. What should be considered to mitigate risks in the pricing strategy? A. Reducing the number of exclusive stores B. Ensuring pricing reflects local market conditions C. Increasing product prices uniformly D. Adopting a one-size-fits-all pricing model Answer: Ensuring pricing reflects local market conditions (B) Pricing should balance affordability with premium perception based on local conditions. 27. Which of the following best describes exclusive distribution? A. Sales through discount retailers B. Limited sales in specific high-profile locations C. Widespread availability across various retail outlets D. Direct-to-consumer online sales only Answer: Limited sales in specific high-profile locations (B) Exclusive distribution focuses on limited, prestigious store locations. 28. What is a key component of creating an omnichannel experience? A. Separating online and in-store experiences B. Offering lower prices exclusively online C. Integrating online platforms with physical stores D. Avoiding social media marketing Answer: Integrating online platforms with physical stores (C) An omnichannel experience blends online and in-store interactions for customers. 29. Which strategy enhances the sensory experience in- store? A. Inclusion of interactive experiences B. Use of generic lighting and music C. Standardized product displays D. Minimizing customer interactions Answer: Inclusion of interactive experiences (A) Interactive experiences contribute to a more immersive shopping environment. 30. How can brands build anticipation for a new product? A. Using traditional advertising methods exclusively B. Through online promotions and social media teasers C. By limiting communication about the product D. By offering discounts just before launch Answer: Through online promotions and social media teasers (B) Online promotions and teasers generate excitement prior to the launch. 31. What aspect of the customer journey aims to enhance long-term loyalty? A. Post-purchase customer care programs B. Offering generic promotional offers C. Eliminating loyalty programs D. Reducing product variety Answer: Post-purchase customer care programs (A) Post-purchase care through loyalty programs can strengthen customer loyalty. 32. What is an effective way to evoke nostalgia in customers? A. Limiting customer interactions B. Focusing only on current trends C. Creating memorable experiences and souvenirs D. Providing standard receipts Answer: Creating memorable experiences and souvenirs (C) Memorable events and branded souvenirs can evoke nostalgia and encourage repeat visits. 33. What was Margot's initial feeling about the dress after trying it on? A. She was disappointed with her friends' reactions. B. She felt it fit perfectly. C. She was excited about wearing it. D. She felt it was her best option. Answer: She was disappointed with her friends' reactions. (A) Margot felt disappointed by the reaction of her friends when she tried on the dress. 34. How did Margot's sister Louise react when she saw Margot in the suit? A. She was indifferent to Margot's appearance. B. She praised Margot for wearing it. C. She disapproved of the suit. D. She found the suit unflattering. Answer: She praised Margot for wearing it. (B) Louise immediately praised Margot by saying, 'Wow, Margot's a class act!' 35. What choice does Margot ultimately make regarding her outfit? A. She chooses the dress because of its popularity. B. She decides not to buy any outfit. C. She asks to keep both outfits indefinitely. D. She decides on the jumpsuit. Answer: She decides on the jumpsuit. (D) After trying on both outfits again, Margot decides to go for the jumpsuit. 36. What does Margot feel relieved about after trying on different outfits? A. That she finally made her choice. B. That she did not have to make a decision. C. That everyone approved of her outfit. D. That the store had both outfits available. Answer: That she finally made her choice. (A) Margot feels relieved to have finally made her decision about the jumpsuit. 37. How does Isabelle try to reassure Margot after she makes her choice? A. By saying Margot is beautiful as she is. B. By expressing doubts about the jumpsuit. C. By suggesting she should wear the dress instead. D. By telling her the jumpsuit is too unusual. Answer: By saying Margot is beautiful as she is. (A) Isabelle reassures Margot by saying she is beautiful and the jumpsuit exudes personality. 38. What did the sales assistant offer Margot regarding the outfits? A. To discount the outfits for her. B. To keep them until Monday. C. To reserve them until the weekend. D. To keep them for a week. Answer: To keep them until Monday. (B) The sales assistant agreed to let Margot keep the two models until Monday. 39. What was Margot's emotional state after she left the boutique? A. Frustrated about the fitting process. B. Overwhelmed with confusion. C. Doubtful about her decision. D. Joyful and satisfied with her choice. Answer: Joyful and satisfied with her choice. (D) Margot left the store with a smile, feeling satisfied about her choice. 40. What comments did Anna give about Margot's suit? A. Completely negative opinion. B. She was indifferent and said nothing. C. Highly criticized the outfit. D. Positive feedback but skeptical. Answer: Positive feedback but skeptical. (D) Anna silently approved, suggesting she was positive but perhaps not fully convinced.