Communication Introduction, Process & Need (1).pptx

Concept of Communication  Meaning  Definition  Process  Need  Feedback  Emergence of Communication as a Key Concept in Corporate & Global World Communication  An activity of all living creatures  Developed to a complex stage in human beings  ‘Communicare’...

Concept of Communication  Meaning  Definition  Process  Need  Feedback  Emergence of Communication as a Key Concept in Corporate & Global World Communication  An activity of all living creatures  Developed to a complex stage in human beings  ‘Communicare’ – “To make common….to share”  Communication The activities like speaking, writing, listening, reading, seeing etc. The transfer of information, ideas, emotions, feelings etc between people. Levels Interpersonal  Communication: takes place between two persons.  Intra- Personal  Extra- Personal Mass  Communication: takes place when it is addressed to a larger group. Definitions of Communication  Communication is a process of passing information and understanding from one person to another- Keith Davis.  Communication is any behavior that results in an exchange of meaning-  The American Management Association Definitions of Communication Communication is the process by which information is passed between individuals and/or organizations by means of previously agreed symbols.-Peter Little Communication is “interchange” of thoughts, opinions, or information, by speech, writing, or signs.- Robert Anderson Definitions of Communication  Communication is the process of transmitting feelings, attitudes, facts, beliefs and ideas between living beings.-Birvenu  In nutshell, Communication is an exchange of thoughts , feelings, information, knowledge etc. between two parties. Process of Communication Essential elements in the communication process The Communication situation – socio-cultural/professional situation / Context The message(s) The Sender(s) (Encoding) The Receiver(s) (Decoding) The channel(s) Noise or barrier Feedback Process of Communication Process of Communication Characteristics of Communication  Communication is Unintentional as well as intentional A Dynamic Process  Systematic  Interaction and Transaction Characteristics of Communication  Cyclic A two way process  Anindividual and a social need  Gradual evolution of symbolic communication – called language Characteristics of Communication  Involves varied elements (signs, symbols, words, touch, silence; the various means and modes and so on)  TheMeaning of the words is not in the words  Socialand cultural situation. Characteristics of Communication  On going process You can not, not communicate  Elements or components of communication are inter-related and connected.  PeopleCommunicate as a whole. Need of Communication  Essential for Personal and career growth  Life blood of an organization  Inter-personal Relations  Man- A Social Animal Need of Communication  We communicate to persuade  We communicate to express emotions  The better your communication skills, the greater are your chances of success in any field.  Communication is an important aspect of behavior. Response/Feedback in Communication Response/Feedback in Communication A response/reaction given to the message  Consciousor unconscious  Modification of message A tool for continued learning Types of Feedback  Instant/ Immediate  Late  Positive  Negative  Deliberate Positive  Deliberate Negative  No Feedback/Silence Types of Feedback Humanist Carl Rogers listed 5 types of feedback 1. Evaluative: Judging the appropriateness or worth of the other person’s statement 2. Understanding: Comprehending what others mean by their statements 3. Interpretive: Summarizing what we’ve just heard 4. Probing: Seeking more information, continuing the discussion, clarifying the points 5. Supportive: Assisting or encouraging the speaker Emergence of Communication as a Key Concept in Corporate World and Global World  Emergence of Communication as a Key Concept in Corporate World & Global World  Communication – A Golden Thread  Achievement of targets  Exchange of Information  Linking between central and branch offices  Preparing and executing of plans  Emergence of Communication as a Key Concept in Corporate World & Global World  Making decisions  Mutual understandings  Boosting employee morale  Publicizing goods and services  Elimination of rumours  Team work  Emergence of Communication as a Key Concept in Corporate World & Global World Employment advertisements Leadership skills and ability to perform in teams Personal Career Advancement- Open Communication climate- Cascading of Learning Corporate Work Culture-Elimination of Hierarchy, Interchangeability of roles and responsibility  Emergence of Communication as a Key Concept in Corporate World & Global World Far and wide relationships Cultural diversity Use of Technology Quickdecisions & delivery of messages External Communications- Public Relations Emergence of Communication as a Key Concept in Corporate World & Global World Intra-office Managerial Customers Community Corporate Branding Strategy Implementation Client Development Emergence of Communication as a Key Concept in Corporate World & Global World Client Sustenance Sales Enhancement Information Development & Dissemination Crisis Management Global Competence Sources/References  Rai, Urmila and Rai, S.M, Business Communication, Himalaya Publishing House, Mumbai -2011  Mulgaonkar, Waradkar, Bapat and Chakravarty, Business Communication-I, Manan Publication,Mumbai- 2015  Bahl Sushil, Business Communication Today, Response Books, New Delhi-2009  Elearn,Management Extra: Effective communications , Taylor & Francis-2013  Jacob, Bobby and Naranje,Business Communication,Himalaya Publishing House-2016 Sources/References  Doctor and Doctor, 2009, Communication skills, Sheth Publishers Pvt. Ltd., Mumbai.  Kumar, Keval, J., Mass Communication: a critical analysis, Vipul Prakashan, Mumbai.  A Presentation on Communication , Prepared by Faculty, H&M Dept., VJTI, Mumbai-19  http://www.slideshare.net/prakasraja/communication-skills-ppt  https://encrypted-tbn1.gstatic.com/images? q=tbn:ANd9GcRLQDA2EbEUGQiljSLYtmkCqDo1aiybjvCUUM1cZd gHarJ56d6T_Q  http://www.freepngclipart.com/download/happy/20024-happy-cu stomer-danaspef-top-image-png.gif  https://newvitruvian.com/images250_/look-clipart-business-etiq uette-18.jpg  https://s3.amazonaws.com/lowres.cartoonstock.com/business- commerce-products-advertising-advert-re_branding-branding- jmo0921_low.jpg