Complementary And Alternative Medicine Market Report 2030 PDF

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1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 Search...  (/) Home (/) » Pharmaceuticals (/industry/pharmaceuticals) » Complementary And Alternative Medicine Market Report 2030 Complementary And Alternative Medicine Market Size, Share & Trends Analysis Report By Intervention (Botanicals, Mind Healing, Body Healing, External Energy, Sensory Healing), By Distribution Method, By Region, And Segment Forecasts, 2024 - 2030 Report ID: GVR-1-68038-725-4 Number of Report Pages: 180 Format: PDF, Horizon Databook (/horizon) Historical Range: 2018 - 2023 Forecast Period: 2023 - 2030 Industry: Healthcare (/industry/healthcare) Report Summary Table of Contents Segmentation Methodology Request a FREE Sample Copy Market Size & Trends The global complementary and alternative medicine market size (https://www.grandviewresearch.com/horizon/outlook/complementary-and-alternative- medicine-market-size/global) was valued at USD 144.68 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 25.3% from 2024 to 2030. The growing awareness regarding Complementary and Alternative Medicine (CAM), increasing disposable income, and government initiatives to boost CAM are some of the major factors driving the market growth. To learn more about this report, request a free sample copy (/industry-analysis/complementary-alternative-medicine-market/request/rs2) Rising adoption of electronic methods is also expected to boost the market growth as this increases reach of many alternative treatments and supplements. In order to increase penetration rate of CAM, several governments and regulatory bodies are undertaking efforts for finding clinical support for considering these techniques as alternative medicines. In addition, increased penetration of the internet and social media to promote & offer CAM services or therapies has strengthened the market. For instance, The Healing Company Ltd. treats individuals through energy healing techniques and offers distance healing therapies using a teleconference or video conference. Many natural supplements and botanicals are made available online to improve product reach. Virtual reality (https://www.grandviewresearch.com/industry-analysis/virtual-reality-vr-healthcare-market-report) and holographic presence have proven their potential to enhance treatment methods and their accessibility. Meanwhile, Coworth Park introduced a new Hebridean sound treatment in October 2023. This exceptional offering provides individuals with a calming sound therapy experience, offering a moment of relaxation and revitalization. Sound therapy, known for its calming effects, adds another dimension to the growing array of wellness offerings, highlighting the industry's commitment to holistic well-being. https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 1/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 Report Coverage & Deliverables PDF report & online dashboard will help you understand:  Competitive benchmarking  Historical data & forecasts  Company revenue shares  Regional opportunities  Latest trends & dynamics View Data On Platform (/horizon/outlook/complementary-and-alternative-medicine-market-size/global) (/horizon/outlook/complementary-and-alternative-medicine-market-size/global) Explore Sample Data (/horizon/outlook/complementary-and-alternative-medicine-market-size/global) Market Concentration & Characteristics Market growth stage is high, and pace of the market growth is accelerating. Alternative medicine is overly reliant on technology. However, advancements such as increasing internet usage, are driving the sale of these products via online distribution channels, and even Yoga classes are being conducted online. Growing incidence of chronic diseases, rising geriatric population, and increasing awareness regarding Complementary & Alternative Medicine (CAM) are driving its adoption. As per reports from the National Center for Complementary and Integrative Health, around 40% of American adults and 12% children use some form of alternative medicine for treatment of chronic disease and general health. To learn more about this report, request a free sample copy (/industry-analysis/complementary-alternative-medicine-market/request/rs3) The space witnesses a notable M&A and products launches activity by the leading players. For instance, in January 2023, Adoratherapy launched its Alkemie Chakra Healing line, an innovative offering comprising dry touch body oils, body lotions, lotion candles, and aroma perfume sprays, all infused with scents carefully designed to foster balance and healing through the power of aromatherapy (https://www.grandviewresearch.com/industry- analysis/aromatherapy-market). Aromatherapy harnesses the therapeutic potential of essential oils, making it a significant addition to the wellness landscape. https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 2/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 While most of the products or services offered as a part of CAM need to be registered with country-specific regulatory bodies, and there are no stringent requirements in terms of product quality orefficacy. For instance, Ayurvedic practices are a state issue, and the states only are required to register such practices, however, no license is required to sell ayurvedic medicines Factors such as lack of specific regulations for alternative medicine such as auriculotherapy, osteomyology, therapeutic touch, and aromatherapy, among others, may lead to low adoption of these therapies. In addition, ayurvedic and homeopathic treatments are not covered in insurance plans, due to which patients have to pay out-of-pocket for these treatments. Regulatory organizations are also working on the development of medical tourism, which attracts people from all over the world and allows them to seek world-class alternative medical care. For instance, in several areas, Indian regulatory authorities have made major investments in the creation and standardization of alternative medical services. In India, a government entity known as the "Ministry of Ayush" has been established to oversee education, product creation, research, and other services related to yoga, ayurveda, homeopathy, and naturopathy. Conventional medicine still serves as a notable alternative to CAM, but the increasing consumer inclination toward holistic health and wellness sustains the demand for CAM therapies such as acupuncture and naturopathy, indicating the enduring popularity of alternative treatments. Intervention Insights In 2023, traditional alternative medicine dominated the complementary and alternative medicine market with a share of 34.02%. The traditional alternative medicine/botanicals segment has been growing at a lucrative growth rate as more people turn to natural remedies for a variety of health concerns. As consumer demand increased, many companies expanded their product lines to include more natural remedies and botanicals. For instance, the wellness company GNC now offers a wide range of herbal supplements, including ashwagandha, echinacea, and turmeric. Ayurveda subsegment is expected to dominate the traditional alternative medicine market owing to technological advancements and increased government support. The Ayurveda market is leveraging technology to improve product quality, increase efficiency, and enhance the consumer experience. For instance, the Indian government launched a digital platform called the Ayurveda Health and Wellness Centre to provide telemedicine (https://www.grandviewresearch.com/industry- analysis/telemedicine-industry) and e-consultation services to patients. The mind healing segment is anticipated to witness the fastest growth rate between 2024 and 2030. The mind healing market presents several opportunities for growth, including development of new mental health treatments and therapies, expansion of mental health services to underserved populations, and integration of mental healthcare into primary care. For instance, integration of mental healthcare into primary care has been an area of growth in recent years. Many primary care clinics now offer mental health services alongside physical health services, which has helped increase the accessibility of mental healthcare and reduce the stigma surrounding mental health (https://www.grandviewresearch.com/industry-analysis/mental-health- apps-market-report) treatment. Transcendental Meditation (TM) subsegment is expected to dominate the mind healing market driven by programs and institutes such as the Maharishi University of Management in Iowa, U.S., which offers a comprehensive education in transcendental meditation and its related practices. Distribution Method Insights In 2023, direct sales had the largest revenue size. This can be attributed to high rates of self-prescribed use of Complementary and Alternative Medicine (CAM) products, especially botanicals and traditional medicine. Pharmacists and healthcare professionals are recommended to conduct community- based programs aimed at spreading awareness about botanicals, which can boost the usage of CAM services accessed directly by physicians. Global complementary and alternative medicine market share and size, 2023 To learn more about this report, request a free sample copy (/industry-analysis/complementary-alternative-medicine-market/request/rs4) E-sales distribution channel is expected to grow at a fastest CAGR over the forecast period due to increased adoption of internet and online methods, such as video training, to communicate & train the patient. Several CAM treatments, such as hypnotherapy, meditation, yoga, and energy healing, can be conducted through videos, e-manuals, e-teaching including hypnotism, and making mind-influencing speeches, sounds, & music. This method of https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 3/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 alternative treatment is growing rapidly owing to the penetration of internet-based A/V learning and coaching practices around the world, enabling patients to access these treatments via electronic means. This is strongly supported by many factors, such as increasing investments in the improvement of internet connectivity, rising adoption of mobile devices, and awareness created through social media. Regional Insights Europe held the largest share of 33.98% in 2023 of the complementary & alternative medicine market. UK dominates the complementary & alternative medicine industry in Europe. Acupuncture, chiropractic, homoeopathy, hypnosis, medical herbalism, and osteopathy together account for about USD 543.71 million in annual spending in UK, where over four out of ten people use complementary medicine at some point in their lives. 60% of people with musculoskeletal disorders and arthritis, whose symptoms are frequently chronic, are especially drawn to these medications. Additionally, it is reported that 92% of the public wants alternative therapies to be enlisted by NHS, however, it has limited coverage for alternative therapies. NHS states that it does not cover most of the therapies and in contrast, recommends consulting a general practitioner in the first instance. Complementary And Alternative Medicine Market Trends, by Region, 2024 - 2030 To learn more about this report, request a free sample copy (/industry-analysis/complementary-alternative-medicine-market/request/rs5) Asia Pacific is expected to grow at a lucrative rate during the forecasted period. The increased demand for herbal supplements is driving the expansion of the complementary & alternative medicine industry in Asia-pacific. China held the largest market share and India is estimated to grow at a fastest CAGR over the forecast period. A study says that about 80% of people in China opt for traditional medicine supplements, reiki, and acupuncture to cure chronic illnesses and many other diseases. China also has abundant resources to continue using alternative medicine for a long time. Additionally, as per the NCBI article published in September 2023, the National Medical Commission (NMC) in India made it a requirement for each medical college to establish a "Department of Integrative Medicine Research." This move aims to foster the collaboration of modern medicine with practices like homeopathy and traditional Indian medical systems such as Ayurveda. This development is anticipated to have a positive impact on industry growth. Key Companies & Market Share Insights Some of the key players operating in the industry John Schumacher Unity Woods Yoga Centre, Nordic Nutraceuticals, Pure encapsulations, LLC. The leading players in CAM industry are focusing on growth strategies, such as, services and product launches. Siddhalepa Ayurveda GmbH, BGG Europe SA, DRONANIA pharmaceuticals GmbH are some of the emerging market participants in the space. Emerging companies are employing various strategies such as mergers & acquisitions to expand their footprint and grow at a fast pace. Key Complementary And Alternative Medicine Companies: Columbia Nutritional Nordic Nutraceuticals Ramamani Iyengar Memorial Yoga Institute The Healing Company Ltd. John Schumacher Unity Woods Yoga Centre Sheng Chang Pharmaceutical Company Pure encapsulations, LLC. Herb Pharm https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 4/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 AYUSH Ayurvedic Pte Ltd. Recent Developments In April 2023, SHA Wellness Clinic expanded its presence in the Middle East. This initiative was anticipated to boost the company’s overall revenue. In March 2023, Ayurveda femtech brand Gynoveda secured USD 10 million in Series A funding, with India Alternatives Fund leading the investment. The funds will be utilized to intensify research and development efforts, introduce new Ayurvedic products, and enhance brand visibility. Gynoveda aims to expand its team to more than 50 members, focusing on ayurveda, technology, content, and community aspects to further support women's healthcare. The investment is expected to propel the company's growth trajectory. In February 2023, NatureKue introduced Nafliva LiverSmart, a nutritional supplement, which helps promote healthy liver function. The active ingredient of this product includes combination of pu'er tea, known as Deepure tea extract, and silybin from Milk Thistle. In February 2023, SEVA Experience entered into a partnership with The Standard, Huruvalhi Maldives for a wellness program, which included meditation, yoga, and holistic practices. Complementary And Alternative Medicine Market Report Scope Report Attribute Details Market size value in 2023 USD 179.17 billion Revenue forecast in 2030 USD 694.22 billion Growth rate CAGR of 25.3% from 2024 to 2030 Actual data 2018 - 2023 Forecast period 2024 - 2030 Quantitative units Revenue in USD billion/million and CAGR from 2024 to 2030 Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, trends Segments covered Intervention, distribution method, region Regional scope North America; Europe; Asia Pacific; Latin America; MEA U.S.; Canada; Germany; U.K.; France; Italy; Spain; Denmark; Sweden; Norway; Country scope China; Japan; India; South Korea; Australia; Thailand; Brazil; Mexico, Argentina; South Africa; Saudi Arabia, UAE; Kuwait Columbia Nutritional; Nordic Nutraceuticals; Ramamani Iyengar Memorial Yoga Institute; The Healing Company Ltd.; John Schumacher Unity Woods Yoga Centre; Key companies profiled Sheng Chang Pharmaceutical Company; Pure encapsulations, LLC.; Herb Pharm; AYUSH Ayurvedic Pte Ltd. Free report customization (equivalent up to 8 analyst’s working days) with purchase. Customization scope Addition or alteration to country, regional & segment scope. Avail customized purchase options to meet your exact research needs. Explore Pricing and purchase options purchase options (https://www.grandviewresearch.com/checkout/select- license/complementary-alternative-medicine-market) https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 5/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 Global Complementary And Alternative Medicine Market Report Segmentation This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub- segments from 2018 to 2030. For this report, grand view research has segmented the global complementary and alternative medicine market report based on intervention, distribution method, and region: Global Complementary And Alternative Medicine Market Segmentation To learn more about this report, request a free sample copy (/industry-analysis/complementary-alternative-medicine-market/request/rs6) Intervention Outlook (Revenue, USD Million, 2018 - 2030) Traditional Alternative Medicine/Botanicals Ayurveda Apitherapy Bach Flower Therapy Naturopathic Medicine Traditional Chinese Medicine Traditional Korean Medicine Traditional Japanese Medicine Traditional Mongolian Medicine Traditional Tibetan Medicine Zang Fu Theory Mind Healing Autosuggestion Hypnotherapy Neuro-linguistic Programming Self-hypnosis Spiritual Mind Treatment Transcendental Meditation Body Healing Acupressure Acupuncture Alexander Technique Auriculotherapy Autogenic Training Chiropractic Cupping Therapy https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 6/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 Kinesiology Osteomyology Osteopathy Pilates Qigong Reflexology Yoga External Energy Magnetic Therapy Bio-magnetic Therapy Magnetic Resonance Therapy Radionics Reiki Therapeutic Touch Chakra Healing Sensory Healing Aromatherapy Music therapy Sonopuncture Sound Therapy Distribution Method Outlook (Revenue, USD Million, 2018 - 2030) Direct Sales E-sales Distance Correspondence Regional Outlook (Revenue, USD Million, 2018 - 2030) North America U.S. Canada Europe Germany U.K. France Italy Spain Denmark Sweden Norway Asia Pacific China Japan India South Korea Australia Thailand https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine-market 7/10 1/19/25, 8:46 PM Complementary And Alternative Medicine Market Report 2030 Latin America Brazil Mexico Argentina Middle East & Africa South Africa Saudi Arabia UAE Kuwait Frequently Asked Questions About This Report How big is the complementary and alternative medicine market?  What is the complementary and alternative medicine market growth?  Which segment accounted for the largest complementary and alternative medicine market share?  Who are the key players in the complementary and alternative medicine market?  What are the factors driving the complementary and alternative medicine market?  Key questions answered by the report Request a Free Sample (/industry-analysis/complementary-alternative-medicine-market/request/rs7)  Share (//www.linkedin.com/shareArticle?mini=true&url=https://www.grandviewresearch.com/industry-analysis/complementary-alternative-medicine- market&title=Complementary+And+Alternative+Medicine+Market+Size%2C+Share+%26+Trends+Analysis+Report+By+Intervention+%28Botanicals%2C+Mind+Healing%2C+Body+Healing%2C+External+Energy%2C+Sensory+Healing%29%2C +2030&submitted-image-url=//www.grandviewresearch.com/static/img/logo.svg&source=https://www.grandviewresearch.com/)    E-mail Save Print NEED A CUSTOM REPORT? 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