BMKT 337 Consumer Behavior Exam 3 Study Guide PDF

**BMKT 337 (Consumer Behavior): Basic Study Guideline of the Exam 3\_Temporary** *-The exam will consist of multiple choice/true & false/matching questions, covering total 5 lectures* *-Total 100 points (about 26\~30 questions)* *-4\~7 questions from each chapter* *-The exam is based on the lect...

**BMKT 337 (Consumer Behavior): Basic Study Guideline of the Exam 3\_Temporary** *-The exam will consist of multiple choice/true & false/matching questions, covering total 5 lectures* *-Total 100 points (about 26\~30 questions)* *-4\~7 questions from each chapter* *-The exam is based on the lectures (I have given you some hints in class)* *-There will be different two sets of Exam 3 randomly (blue & green scantrons).* +-----------------------------------+-----------------------------------+ | **Ch. Individual Differences | **Ch. Post-Decision (Old)** | | (Ch6-2) (Old)** | | | | [Post-Choice | | [Individual | Evaluation.pptx](https://ecat.mon | | Differences.pptx](https://ecat.mo | tana.edu/content/enforced1/813984 | | ntana.edu/content/enforced1/81398 | -BMKT_337_003_202470/Post-Choice% | | 4-BMKT_337_003_202470/Individual% | 20Evaluation.pptx?isCourseFile=tr | | 20Differences.pptx?isCourseFile=t | ue&ou=813984) | | rue&ou=813984) | | | | - What are the possible | | - What are individual | consumer outcomes based on | | differences? | the | | | **expectancy-disconfirmation* | | - Trait theory | * | | | theory and when do these | | e.g., Obsessive-compulsive | occur? | | vs. impulse-controlled buying | | | | - What factors into the | | Need for cognition and affect | expectations that consumers | | | set for products and | | - How are individual | services? | | differences typically used by | | | marketers? | - What does **equity theory** | | | state? | | - Locus of control (concept) | | | -*internal and external locus | - What is **cognitive** | | of control* | dissonance? | | | | | - What are psychographics | - What are common marketing | | (psychographics traits- *what | actions used to reduce | | are those?* value, | cognitive dissonance? | | interest...)? | | | | | | - What is the | | | '**multiple-trait' approach** | | | in studying the influence of | | | individual differences on | | | consumer behavior? | | | | | | - E.g., VALZ (definition) and | | | PRIZM (definition) are | | | segmentation strategies that | | | differ on the premise by | | | which they study people | | | behaviors. What are the | | | premises for each strategy | | | and how do these differ? | | +===================================+===================================+ | **Ch. Persuasion II (Old)** | **Ch. Sensory Marketing (New)** | | | | | - **Definition of narrative, | - Why use sensory marketing? | | narrative transportation** | | | | - Embodied cognition; | | - **The pp title "What | | | increases likelihood of | - **5 bullet points**- what are | | conforming"** | these? (Study these | | | accurately) | | - **What groups do we conform | | | to? (three groups)** | -This slide includes | | | additional | | - **Para-social relationship | explanation---check the slide | | definition (See the | note at the bottom of the | | PowerPoint title on | PowerPoint slide; | | \'Narrative | | | Transportation.)** | -[Olfactory](https://www.yout | | | ube.com/watch?v=P81i66_tLlU) | | - **Influencers & Opinion | (smell) | | Leaders (influencer key | | | opinion leader)** | -etc. | | | | | - **Associative Group Tactics** | - ["Strategic] use | | | of a sensory marketing | | - **The pp title WOM | element " (**Tie to** | | (word-of-mouth strategies)** | abstract qualities of brand) | | | | | | - | +-----------------------------------+-----------------------------------+ | **Ch. Heuristics & Bias (New | | | Ch.)** | | | | | | - Definition of heuristic | | | | | | - **Rational theory** | | | | | | - **Bounded rationality | | | concept** | | | | | | - **Definition: Prospect | | | Theory** | | | | | | - **Heuristics (understand 4 | | | biases); study each pp slide | | | per bias** | | | | | | - **11/05 in-class activity on | | | D2L; Study these using 2 | | | files 1) sample and 2) actual | | | on D2L** | | | | | | - **Affect Heuristic (example | | | on pp slide)** | | +-----------------------------------+-----------------------------------+