Dueños de Patprimo Entran al Negocio de la Ropa Deportiva ARTÍCULO.pdf

# Dueños de Patprimo entran al negocio de la ropa deportiva Con Atmos, apuesta al segmento 'athleisure', que mezcla ropa deportiva y casual. ## EL GRUPO Pash, dueño de Patprimo, Seven Seven y Otus, sigue ampliando su oferta. - Now, the company presents Atmos, a brand that focuses on well-being, s...

# Dueños de Patprimo entran al negocio de la ropa deportiva Con Atmos, apuesta al segmento 'athleisure', que mezcla ropa deportiva y casual. ## EL GRUPO Pash, dueño de Patprimo, Seven Seven y Otus, sigue ampliando su oferta. - Now, the company presents Atmos, a brand that focuses on well-being, sports and lifestyle. - The brand offers high-tech fabrics, and the flagship store is located in Bogota, Colombia. ## ¿Cómo nace esta nueva marca y cuáles son las expectativas? - Atmos was born with a focus on moving the world. - The company is inspired by the movement of life, from the moment we wake up until we go to sleep. - The brand is Colombian and targets the athleisure trend. - In the future, Atmos wants to be a big player in the market, offering a wide range of high-quality products at competitive prices. ## The group generates 11,000 jobs, 3,000 being indirect. - The company aims to grow and generate more jobs. ## ¿De qué se trata esta tendencia? - The word athleisure comes from the fusion of athletic and leisure, and promotes the mix of sportswear with other more casual and formal pieces. - The trend, which started in the 90s, soared in popularity due to the adoption of remote work during the pandemic. - Atmos aims to accompany the customers throughout the day. ## ¿Qué novedad tendrá la “flagship store’? - The flagship store, located in Parque de la 93, is planned to be a third space. - The store will offer group classes of all kinds, with the support of other brands like **Cyglo** and **Bureo**. - The space will also feature talks with experts, a coworking area with free Wi-Fi, and a **Masa** cafe. - Overall, the brand wants to provide an atmosphere where customers can live the Atmos experience, centered around movement, well-being, and authenticity. ## ¿A cuánto ascendió la inversión para este espacio de la marca? - The company invested over $5,000 million to develop the brand, its technology, and its fabrics. ## ¿En el total de las ventas, cuál es la proyección del canal online? - The company projects that the online channel will constitute 15% of total sales. - To complement their offer, they have partnered with tennis brands. - The company aims to generate confidence and value for the market. ## ¿En qué otras ciudades están las tiendas? - The brand has stores in Bogota, Medellin, Barranquilla, Cartagena, Neiva and Ibague. ## ¿Qué tecnologías están detrás de las prendas? - The brand's designs include leggings, shirts and shorts. - All of the brand's garments are produced in Colombia, with 85% of their fabrics being made in the country. - The brand relies on innovative textiles to provide comfort and performance, especially in the sportswear line. - They utilize technologies such as **Aero-sec** (fast drying), **Biosafe** (antibacterial), **UV-PRO** (UV protection), and **Thermo-fresh** (breathability), in their leggings. ## ¿Cuántos empleos generan? - The group currently employs 11,000 people directly and 3,000 indirectly. ## ¿Cómo esperan cerrar el 2024? - The company is focused on strengthening its local presence. - They intend to open 12 stores by the end of 2024. - In the long term, they are seeking to expand into markets where the **Grupo Pash** already has a presence, such as Ecuador, Panama, and Costa Rica. ## Hemos cerrado alianzas importantes con marcas de tenis con el fin de que los consumidores encuentren los complementos perfectos. - The text is meant to emphasize the collaborations made with tennis brands. ## *The image that accompanies the text showcases Natalia Gaviria, the brand manager for Atmos, posing in a black leather jacket.*