Patprimo's New Brand Atmos: Sportswear Launch
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Questions and Answers

What is the primary focus of the Atmos brand?

  • To create a large number of physical stores
  • To develop only formal wear
  • To sell casual clothing exclusively
  • To promote high-tech fabrics and sports lifestyle (correct)

    • What significant investment was made by the company for Atmos?

  • $1,500 million
  • $2,500 million
  • $5,000 million (correct)
  • $10,000 million

    • Which of the following cities does NOT have a store for Atmos?

  • Medellin
  • Barranquilla
  • Cali (correct)
  • Ibague

    • What aspect of lifestyle does the athleisure trend primarily focus on?

    <p>The combination of sportswear with casual and formal clothing (C)</p> Signup and view all the answers

    What is a unique feature of the flagship store for Atmos?

    <p>It will offer group classes and expert talks (C)</p> Signup and view all the answers

    What percentage of total sales is the online channel projected to represent?

    <p>15% (D)</p> Signup and view all the answers

    Which of the following best describes the brand's future aspiration?

    <p>To be a major player in athleisure with quality products (B)</p> Signup and view all the answers

    Which materials are primarily used in Atmos products?

    <p>High-tech fabrics (C)</p> Signup and view all the answers

    ¿Qué enfoque positivo se utiliza para analizar los sectores económicos?

    <p>Un enfoque positivo sobre la eficiencia (B)</p> Signup and view all the answers

    ¿Qué factor de producción se refiere a los recursos naturales disponibles?

    <p>Tierra (C)</p> Signup and view all the answers

    ¿Cuál de los siguientes no es un sector económico?

    <p>Sector comercial (C)</p> Signup and view all the answers

    En un enfoque normativo, ¿qué se cuestiona comúnmente sobre los sectores económicos?

    <p>Si es justo el acceso a recursos (D)</p> Signup and view all the answers

    ¿Cuál de los siguientes factores de producción se refiere a la capacitación y habilidades de los trabajadores?

    <p>Trabajo (B)</p> Signup and view all the answers

    Flashcards

    Atmos

    A new brand focused on well-being, sports, and lifestyle, offering high-tech fabrics, and athleisure clothing.

    Athleisure

    A trend combining athletic and leisure wear, mixing sportswear with casual and formal items.

    Flagship store (Atmos)

    Atmos's main store in Bogota, Colombia, acting as a third space for customers to experience the brand's well-being focus.

    Investment in Atmos

    Over $5,000 million invested in the brand, technology, and fabrics.

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    Online sales projection

    15% of total sales are projected to come from the online channel.

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    Colombian brand (Atmos)

    Atmos is a Colombian brand targeting the athleisure trend.

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    Atmos stores locations

    Stores located in Bogota, Medellin, Barranquilla, Cartagena, Neiva, and Ibague.

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    Atmos products

    Atmos offers leggings, shirts, and shorts.

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    Sectores económicos

    Categorías que agrupan diferentes actividades económicas, como la agricultura, la industria y los servicios.

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    Enfoque positivo

    Analizar un tema desde un punto de vista optimista, destacando las ventajas y las oportunidades.

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    Enfoque normativo

    Analizar un tema desde una perspectiva de reglas y regulaciones, con enfoque en lo que "debería ser".

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    ¿Qué son los factores de producción?

    Elementos que se utilizan para crear bienes y servicios, como tierra, trabajo, capital y tecnología.

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    ¿Cuál es la diferencia entre un enfoque positivo y uno normativo?

    El enfoque positivo describe lo que es, el normativo define lo que debería ser. Uno se centra en la realidad, el otro en las reglas.

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    Study Notes

    Patprimo Enters the Sportswear Market

    • Patprimo, a brand owned by Grupo Pash, launched Atmos, a new brand focused on sportswear and athleisure.
    • Atmos aims to provide high-quality, technologically advanced athletic apparel.
    • The brand targets athleisure, a trend merging athletic and casual wear.
    • The company seeks to capitalize on the existing athleisure trend, which was popularized in the 1990s and has gained renewed relevance in recent years, particularly during the pandemic.
    • Atmos's flagship store in Bogotá's Parque de La 93 will offer workout classes, a co-working space, and casual cafe space.
    • This store aims to be a community hub, providing an all-encompassing experience beyond just shopping.
    • The company invested heavily ($5 Billion) in creating the new store's infrastructure, technology, and textiles.
    • The group currently employs 11,000 directly and 3,000 indirectly.

    Employment and Growth Strategy

    • The company aims to generate further employment.
    • Their goal is for online sales to account for 15% of their total revenue.
    • Atmos has partnered with athletic footwear brands to provide complementary products.

    Tech-Focused Apparel

    • Atmos incorporates advanced technologies into its apparel design, focusing on features like moisture-wicking, fast-drying, and UV protection.
    • These features are incorporated into leggings, t-shirts, and pants.
    • Manufacturing is primarily in Colombia (90% of garments and 85% of the textiles used).

    Market Strategy and Challenges

    • The launch of Atmos is taking place in a period of reduced consumer spending.
    • The brand maintains that the product quality and inclusive design will attract and retain customers.
    • The strategy emphasizes the integration of technology into fabrics.

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    Description

    Explore Patprimo's entry into the sportswear market with its new brand Atmos, focusing on high-quality athleisure. Learn about the flagship store's unique offerings, including workout classes and co-working spaces, and the company's growth strategy aimed at generating employment.

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