Patprimo's New Brand Atmos: Sportswear Launch

What is the primary focus of the Atmos brand?

What significant investment was made by the company for Atmos?

Which of the following cities does NOT have a store for Atmos?

What aspect of lifestyle does the athleisure trend primarily focus on?

What is a unique feature of the flagship store for Atmos?

What percentage of total sales is the online channel projected to represent?

Which of the following best describes the brand's future aspiration?

Which materials are primarily used in Atmos products?

¿Qué enfoque positivo se utiliza para analizar los sectores económicos?

¿Qué factor de producción se refiere a los recursos naturales disponibles?

¿Cuál de los siguientes no es un sector económico?

En un enfoque normativo, ¿qué se cuestiona comúnmente sobre los sectores económicos?

¿Cuál de los siguientes factores de producción se refiere a la capacitación y habilidades de los trabajadores?

Patprimo Enters the Sportswear Market

Patprimo, a brand owned by Grupo Pash, launched Atmos, a new brand focused on sportswear and athleisure.
Atmos aims to provide high-quality, technologically advanced athletic apparel.
The brand targets athleisure, a trend merging athletic and casual wear.
The company seeks to capitalize on the existing athleisure trend, which was popularized in the 1990s and has gained renewed relevance in recent years, particularly during the pandemic.
Atmos's flagship store in Bogotá's Parque de La 93 will offer workout classes, a co-working space, and casual cafe space.
This store aims to be a community hub, providing an all-encompassing experience beyond just shopping.
The company invested heavily ($5 Billion) in creating the new store's infrastructure, technology, and textiles.
The group currently employs 11,000 directly and 3,000 indirectly.

Employment and Growth Strategy

The company aims to generate further employment.
Their goal is for online sales to account for 15% of their total revenue.
Atmos has partnered with athletic footwear brands to provide complementary products.

Tech-Focused Apparel

Atmos incorporates advanced technologies into its apparel design, focusing on features like moisture-wicking, fast-drying, and UV protection.
These features are incorporated into leggings, t-shirts, and pants.
Manufacturing is primarily in Colombia (90% of garments and 85% of the textiles used).

Market Strategy and Challenges

The launch of Atmos is taking place in a period of reduced consumer spending.
The brand maintains that the product quality and inclusive design will attract and retain customers.
The strategy emphasizes the integration of technology into fabrics.

Explore Patprimo's entry into the sportswear market with its new brand Atmos, focusing on high-quality athleisure. Learn about the flagship store's unique offerings, including workout classes and co-working spaces, and the company's growth strategy aimed at generating employment.