Document Details

InspiringRetinalite2176

Uploaded by InspiringRetinalite2176

Tags

visual culture art and design creative process graphic design

Summary

This document explores various aspects of art, design, and visual culture, delving into historical context, iconography, and the creative process. It covers topics such as cave paintings, iconic figures (like Homer Simpson), and different design approaches, including the Double-Diamond model.

Full Transcript

Department of Digital Arts Research in Art and Design Creativity meets Technology BFA in Digital Arts Hons. (3 years) MFA in Digital Arts (Taught programme, 2 years) MFA in Digital Arts by Research (Practice-based, 3 semesters) Ph.D. Context-driven creative process The wider field...

Department of Digital Arts Research in Art and Design Creativity meets Technology BFA in Digital Arts Hons. (3 years) MFA in Digital Arts (Taught programme, 2 years) MFA in Digital Arts by Research (Practice-based, 3 semesters) Ph.D. Context-driven creative process The wider field: Historical, Sociocultural, Organisational, Economic etc. The art/design context locates the work within contemporary language and concerns while informed from the historical and sociocultural. Contextual Studies help fuel the creative with the required knowledge to develop the work and make it meaningful for the viewers/users. Context creates meaning. The practice of Art and Design is not merely a self-enclosed dialogue, but part of a contingent dynamic between the work, its context, and its audience. The term Contextual Practice covers an wide range of public and social art and design practices that are still in the midst of formation. Good morning Good morning What is a “work of art”? How do we experience a “work of art”? What baggage do we need to understand a “work of art”? Who is Beethoven? No not the dog… or the film! Ludwig van Beethoven German composer of the Classical and Romantic Eras 1770 - 1827 This is Beethoven’s 5th Symphony This is also Beethoven’s 5th Symphony Even this is Beethoven’s 5th Symphony So is this Beethoven’s 5th Symphony William Anastasi And this Binary Interpretation of Beethoven’s 5th Symphony 3M Advertising Artistic activity is understood as Experience in Context A look at man’s earliest artistic activity Cave Paintings the cave paintings of Lascaux (14,000 BC) the first examples of visual communication So did cave paintings serve a specific purpose? Lascaux - The Prehistory of Art https://www.youtube.com/watch?v=O_ehTCc-A1U&ab_channel=ESEMPI Cave Paintings Resulted from their creator's understanding of the animal forms Cave Paintings Resulted from their creator's understanding of the animal forms Had a magical purpose for the tribal societies that created them Cave Paintings Resulted from their creator's understanding of the animal forms Had a magical purpose for the tribal societies that created them The hunter-tribes performed magic rituals using these images as sacred icons which augured for a bountiful hunt What is an ICON? Can you recognise this Icon? Who is this Icon? As the family’s provider, _ _ _ _ _ _ _ _ _ _ _ _ works at the Springfield Nuclear Power Plant. He is married to Marge and have three children: Who is this Icon? (just in case you have not guessed) As the family’s provider, _ _ _ _ _ _ _ _ _ _ _ _ works at the Springfield Nuclear Power Plant. He is married to Marge and have three children: Bart, Lisa and Maggie. Homer Simpson Homer embodies the American working class stereotype: he is crude, overweight, incompetent, clumsy, lazy and ignorant, however he is a decent man and fiercely devoted to his family. Despite the suburban blue-collar routine of his life, he has a number of remarkable experiences. Who is this Icon? Who is this Icon? Who is this Icon? Albrecht Dürer (self portrait – 1500) German painter, engraver, mathematician and theorist from Nuremberg. 1471 - 1528 Icon A person or thing regarded as a representative symbol of something Iconography The illustration of a subject by drawing or figures The use or studies of images or symbols in visual art Why (and how) do we like ICONS so much? Image and Icon Image and Icon Image and Icon Salvador Dali’ Self Portrait as Mona Lisa (1954) Image and Icon David Teixidor Buenaventura Giaconda 2001 (digital image) Image and Icon David Teixidor Buenaventura Giaconda 2001 (digital image) Image and Icon Image and Icon David Teixidor Buenaventura Giaconda 2001 (digital image) Image and Icon Lego interpretation Image and Icon Pantene Time Renewal Image and Icon Jelly packaging Image and Icon Milton Glaser MoMA reopened after COVID-19 lockdown with a special installation in its lobby of Milton Glaser’s iconic logo Conceived during New York City’s financial crisis of 1975, Glaser’s design has become a symbol of hope and enduring love for the city. After the 9/11 attacks, the Daily News printed a modified version of the 'I ♥ NY' logo handwriting as iconography a response to the iconography of handwriting, and the intimacy of the written word the case of paris hilton’s handwriting http://dandileia.com/dandileia/2007/07/10/inspired-by-paris-hilton/ http://dandileia.com/dandileia/about So how can we know and appreciate our culture if we are visually illiterate? 70 Million by Hold Your Horses ! MUSIC VIDEO http://www.youtube.com/watch?v=erbd9cZpxps The Last Supper – Leonardo da Vinci The Scream – Eduard Munch Self Portrait with Bandaged ear – Vincent van Gogh Marilyns – Andy Warhol Gabrielle d’Estrees et sa soeur – school of Fontainbleau Madonna and Child with Angels – Cimabue The Beheading of St John the Baptist – Caravaggio Olympia – Eduard Manet Liberty Leading the People – Eugene Delacroix Sylvia van Harden – Otto Dix The Kiss – Gustav Klimt La Mariee – Marc Chagall Las Meninas – Diego de Silva y Velazquez Sunflowers – Vincent van Gogh The Birth of Venus – Botticelli Self Portrait – Frida Kahlo The Anatomy Lesson of Dr. Nicolaes Tulp – Rembrandt The girl with a pearl earring – Vermeer The Death of Marat – Jacque-Louis David Hone your visual skills: “Test Your Awareness”, a PSA from the Transport for London’s campaign for cycling safety, turns the fact that we can all miss seeing the obvious http://www.youtube.com/watch?v=Ahg6qcgoay4 Visual Culture Malcolm Bonello VISUAL CULTURE CULTURE What is culture? Culture ▶ Culture is directly linked to lifestyle and identity ▶ It is the sum total of learned knowledge, beliefs, art, values, morals and customs Therefore visual culture... Visual Culture ▶ The tangible (visual) expressions of a particular culture ▶ It is intertwined with everything that one sees in his day-to-day life - advertising, landscape, buildings, photographs, movies, paintings, apparel - anything within our culture that communicates through visual means. 4 Visual Culture ▶ Screen-based Websites, newsportals, blogs, apps, TV, cinema, series, music-videos, youtube, games, animation, advertising ▶ Print-based Billboards, wayfinding systems, books, magazines, packaging, brochures, posters Visual Culture ▶ Ambient Architecture, interior design, product-design, landscape ▶ Artistic-expression Theatre, sculpture, installation, painting, dance, fashion, photography, craft There is no doubt that creativity is the most important human resource of all. Without creativity there would be no progress and we would be forever repeating the same patterns. Edward De Bono (1967) Past Future Tradition Innovation GRAPHIC DESIGN What is graphic ▶ The art of visual communication design? ▶ To inform, to educate, to persuade, to engage, to promote ▶ To communicate a specific message to a specific audience* *within specific limitations (financial, cultural, etc.) Design is... Design is all about finding a balance Form Function Design is about the balance between... Expression Clarity But the biggest balance is between... Verbal Visual Text Image STUDENT PROJECT Theoretical | Understanding Learn the fundamentals & terminology Observational | Critiquing Analyse and speak about contemporary visual culture Experiential | Creating From idea-generation to delivery HIGH MEDIUM LOW Editorial Design teams Communications Marketing print spotify social mag playlists media CREATIVE PROCESS The Design ▶ Double-Diamond Approach Process ▶ A model designed by the British Design Council in 2005 ▶ A visual map to illustrate the 4 distinct stages of the design process across all design disciplines ? DISCOVER DEFINE DEVELOP DELIVER ! RESEARCH DESIGN Discover ▶ Divergent thinking ▶ The first quarter of the Double Diamond model covers the start of the project. ▶ Designers try to look at the world in a fresh way, notice new things and gather insights. Define ▶ Convergent thinking ▶ Designers try to make sense of all the possibilities identified in the previous phase. Which matters most? Which should we act on first? What is feasible? ▶ The goal here is to develop a clear creative brief. Develop ▶ Divergent design ▶ Solutions or concepts are created, prototyped, tested and iterated. ▶ This process of trial and error helps designers to improve and refine their ideas. Deliver ▶ Convergent design ▶ The resulting project (a product, service or environment, for example) is finalised, produced and launched. ▶ It’s the solution to the original design problem. CORPORATE DESIGN EDITORIAL DESIGN PACKAGING DESIGN ADVERTISING ILLUSTRATION What is an illustration? Norman Rockwell Quentin Blake What is an illustration? Lina Ekstrand Bill Watterson Craig Frazier Richard Borge Gustav Dorè What is an illustration? David Ho Maurice Sendak What is an illustration? Winsor McCay What is an illustration? Milton Glaser Any Questions? Thank You.

Use Quizgecko on...
Browser
Browser