Digital Arts Conceptual Framework

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Questions and Answers

What was the primary purpose of cave paintings for tribal societies?

  • To illustrate stories or myths
  • To serve as magical icons for hunting rituals (correct)
  • To mark territorial boundaries
  • To record historical events

Which of the following best defines an 'icon'?

  • An image only used in religious contexts
  • A physical representation of an abstract concept
  • A person or thing regarded as a representative symbol of something (correct)
  • A piece of ancient art with no symbolic meaning

What does iconography refer to in visual art?

  • The illustration of a subject by drawing or figures (correct)
  • The theoretical understanding of spatial composition
  • The study of color theory
  • The analysis of art movements and their historical contexts

Which of the following characteristics does Homer Simpson NOT embody?

<p>Highly competent and intelligent (C)</p> Signup and view all the answers

What was a common activity performed by hunter-tribes related to cave paintings?

<p>Engaging in magic rituals with sacred images (B)</p> Signup and view all the answers

What does the term Contextual Practice refer to in the field of art and design?

<p>Social and public art and design practices currently evolving. (D)</p> Signup and view all the answers

Which of the following best describes the role of Contextual Studies in art and design?

<p>To enhance creative work by offering meaningful contextual knowledge. (C)</p> Signup and view all the answers

What significance do cave paintings hold in the study of art?

<p>They serve as some of the first instances of visual communication. (C)</p> Signup and view all the answers

How do we experience a 'work of art' according to the content provided?

<p>In the context of various influences including historical and sociocultural factors. (D)</p> Signup and view all the answers

What can be inferred about Ludwig van Beethoven's 5th Symphony based on the information provided?

<p>It can be interpreted in various ways, reflecting its complex nature. (A)</p> Signup and view all the answers

What is a key characteristic of culture?

<p>It is influenced by various lifestyle factors. (C)</p> Signup and view all the answers

Which of the following is an example of visual culture?

<p>An advertisement seen in a magazine. (C)</p> Signup and view all the answers

What does graphic design primarily aim to accomplish?

<p>To inform and communicate specific messages. (D)</p> Signup and view all the answers

Which of the following is NOT a form of visual culture?

<p>Poetry (A)</p> Signup and view all the answers

What role does creativity play according to Edward De Bono?

<p>It is the primary resource for progress. (B)</p> Signup and view all the answers

Which medium is considered screen-based in visual culture?

<p>Television programs (B)</p> Signup and view all the answers

Which aspect of visual culture is specifically associated with promoting or marketing?

<p>Graphic design within advertising. (B)</p> Signup and view all the answers

What is one limitation that graphic design must often accommodate?

<p>Cultural values (B)</p> Signup and view all the answers

What represents the most significant balance in design?

<p>Verbal vs. Visual (C)</p> Signup and view all the answers

Which stage of the Double-Diamond model involves divergent thinking?

<p>Discover (C)</p> Signup and view all the answers

What is the main objective during the Define stage of the Double-Diamond model?

<p>To develop a clear creative brief (B)</p> Signup and view all the answers

In which phase of design is convergent thinking applied?

<p>Define (C)</p> Signup and view all the answers

What describes the actions in the Develop stage of the design process?

<p>Prototype, test, and iterate on concepts (A)</p> Signup and view all the answers

What typifies a creative process in design?

<p>A combination of divergent and convergent thinking (C)</p> Signup and view all the answers

Which is NOT a phase in the Double-Diamond model of design?

<p>Demonstrate (A)</p> Signup and view all the answers

What is the final goal of the Deliver stage in the Double-Diamond model?

<p>To launch the finalized project (B)</p> Signup and view all the answers

What does Milton Glaser's 'I ♥ NY' logo symbolize?

<p>Symbol of hope and enduring love for New York (A)</p> Signup and view all the answers

Which artwork is known for its emotional impact and features iconic figures like Marilyn Monroe?

<p>Marilyns by Andy Warhol (D)</p> Signup and view all the answers

Which artist created 'The Birth of Venus'?

<p>Botticelli (C)</p> Signup and view all the answers

What theme does the case of Paris Hilton’s handwriting explore?

<p>The concept of iconography in handwriting (C)</p> Signup and view all the answers

What event prompted the Daily News to print a modified version of the 'I ♥ NY' logo?

<p>The 9/11 attacks (C)</p> Signup and view all the answers

Which painting is attributed to Diego de Silva y Velazquez?

<p>Las Meninas (A)</p> Signup and view all the answers

Which piece of art showcases a significant representation of womanhood and is created by Frida Kahlo?

<p>Self Portrait (B)</p> Signup and view all the answers

Which artist painted 'Liberty Leading the People'?

<p>Eugene Delacroix (A)</p> Signup and view all the answers

Flashcards

Icon

A person or thing regarded as a representative symbol of something.

Iconography

The use or studies of images or symbols in visual art.

Purpose of cave paintings

Cave paintings had a magical purpose for the tribal societies that created them.

Rituals using cave paintings

The hunter-tribes performed magic rituals using these images as sacred icons which augured for a bountiful hunt.

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Understanding of animals in cave paintings

Cave paintings resulted from their creator's understanding of the animal forms.

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Context in art

The circumstances, surroundings, and conditions that influence the creation, reception, and understanding of a work of art.

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Contextual Practice

The practice of art and design that considers the social and cultural environment in which it exists, aiming to create meaningful engagement with audiences.

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Experience in Context

The idea that the meaning and experience of a work of art is shaped by its context, including the historical, social, and cultural factors surrounding it.

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Cave Paintings

The first known examples of visual communication, created by our ancestors on cave walls thousands of years ago.

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Purpose of Art

The significance and purpose of a work of art are often linked to its context and audience.

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Handwriting as Iconography

The way that a person's handwriting is unique and can be identified as their own, often using a personal style.

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Visual Literacy

The ability to understand and appreciate the visual language of images and symbols.

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Hope and Enduring Love

A period of time following a crisis or conflict, where there is a renewed focus on hope and positive values.

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Iconic Painting

A famous artwork that is recognized and appreciated by a large number of people.

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Interpretation of Artwork

To reproduce a famous artwork in a different way, using different materials or techniques.

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Inspiration

The process of creating a new artwork based on inspiration from another work, often using the same subject matter.

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Visual Communication

The use of visual media to communicate a message or story.

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Definition of culture

The sum total of learned knowledge, beliefs, art, values, morals and customs.

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What is visual culture?

The tangible expressions of a particular culture that communicate visually.

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What is graphic design?

The art of visual communication used to inform, educate, persuade, engage, and promote.

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Importance of creativity

The most important human resource of all, without which there would be no progress.

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Purpose of studying visual culture

To understand and appreciate the significance of visual elements in shaping and reflecting our culture.

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Examples of screen-based visual culture

Websites, newsportals, apps, TV, cinema, music-videos, youtube, games, animation, advertising.

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Examples of print-based visual culture

Billboards, wayfinding systems, books, magazines, packaging, brochures, posters.

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Examples of ambient visual culture

Architecture, interior design, product design, landscape.

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Double Diamond Approach

A visual map that outlines the four distinct stages of the design process, starting with the initial exploration of a problem and culminating in the delivery of a solution.

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Discover

The initial phase of the Double Diamond where designers explore a problem, gather insights, and identify possibilities by looking at the world in a new way.

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Define

The second stage of the Double Diamond where designers analyze the possibilities identified in the “Discover” stage and prioritize them based on feasibility.

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Develop

The third stage of the Double Diamond where designers create, test, and iterate different solutions based on the creative brief defined in the previous stage.

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Deliver

The final stage of the Double Diamond where designers finalize the project, launch it, and ensure it solves the problem identified in the initial stage.

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Divergent Thinking

The process of thinking about multiple perspectives and generating a wide range of ideas.

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Convergent Thinking

The process of focusing on specific ideas, analyzing them, and making decisions.

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Visual Design

Design that prioritizes the visual and aesthetic aspects; it often conveys a message through images and visual elements.

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Study Notes

Department of Digital Arts

  • Research in Art and Design
  • Creativity meets technology
  • BFA in Digital Arts Hons. (3 years)
  • MFA in Digital Arts (taught program, 2 years)
  • MFA in Digital Arts by Research (practice-based, 3 semesters)
  • PhD

Context-driven creative process

  • Historical
  • Sociocultural
  • Organizational
  • Economic, etc.
  • Art/design context locates the work within contemporary language and concerns, informed by historical and sociocultural contexts.
  • Contextual Studies fuel the creative process with necessary knowledge to develop meaningful work for viewers/users.

Context creates meaning

  • Art and Design is part of a contingent dynamic between the work, its context, and its audience.
  • Contextual Practice encompasses a wide range of public and social art and design practices currently developing.

What is a “work of art”?

  • A concept currently under discussion.

How do we experience a “work of art”?

  • A question currently under discussion.

What baggage do we need to understand a work of art?

  • An open question that requires subjective investigation.

Who is Beethoven?

  • A famous German composer of the Classical and Romantic Eras (1770-1827).
  • The image presented is not of Beethoven but of a promotional poster for the movie "Beethoven 4."

Beethoven's 5th Symphony

  • Musical composition.
  • Various visual representations of the symphony, including a bust of Beethoven and musical notation.

Cave Paintings of Lascaux (14,000 BC)

  • Early examples of visual communication.
  • Resulted from the understanding of animal forms by their creators in tribal societies.
  • Likely had a magical purpose, used as sacred icons to augur bountiful hunts in ancient hunter-tribal societies.

What is an ICON?

  • A person or thing considered a representative symbol of something.
  • Includes graphic symbols on computer screens, emblems, and religious images.
  • Examples of recognition of icons on the screen were given.
  • The iconic figure of Homer Simpson as a representation of the American working class.

Who is this Icon? (Homer Simpson)

  • The provider for his family and works at the Springfield Nuclear Power Plant,.
  • He is married to Marge and has three children (Bart, Lisa, and Maggie).
  • Embodies American working-class stereotypes, being crude, overweight, incompetent, clumsy, lazy, and ignorant; however, he's a decent man and devoted to his family.
  • Despite the suburban blue-collar routine of his life, he has experienced remarkable things.

Albrecht Dürer (self-portrait – 1500)

  • A German painter, engraver, mathematician, and theorist.

Icon

  • A person or thing regarded as a representative symbol of something.

Iconography

  • The illustration of a subject by drawing or figures.
  • The use or studies of images or symbols in visual art.

Why (and how) do we like icons so much?

  • A question currently under discussion.

Image and Icon

  • Mona Lisa, a famous painting, is shown.
  • The painting is shown displayed, with audiences photographing it.
  • Several variations/interpretations of the painting are shown (a photorealistic depiction, a self-portrait of Salvador Dali as Mona Lisa, the painting in an astronaut suit, etc).

Handwriting as Iconography

  • A response to the iconography of handwriting, and the intimacy of the written word.

Visual Culture

  • Tangible (visual) expressions of a particular culture.
  • Intertwined with everyday life (advertising, landscapes, photography, buildings, movies, paintings, apparel, etc.)
  • Anything within a culture that communicates through visual means.

Screen-based Visual Culture

  • Websites, news sources, blogs, apps, TV, cinema, series, music videos, youtube, games, animation, advertisements, etc.
  • Billboards, wayfinding systems, books, magazines, packaging, brochures, posters, etc.

Ambient Visual Culture

  • Architecture, interior design, product design, landscapes, etc.

Artistic Expression Visual Culture

  • Theatre, sculpture, installation, painting, dance, fashion, photography, craft, etc.

Basic Elements of Creativity

  • Copy
  • Transform
  • Combine

Graphic Design

  • The art of visual communication.
  • To inform, educate, persuade, engage, and promote.
  • To communicate a specific message to a defined audience (with limitations).

Design is...

  • Finding a balance.

Design elements

  • Form
  • Function
  • Expression
  • Clarity

Student Project

  • Theoretical approach: Learn fundamentals and terminology.
  • Observational approach: Analyse and speak about contemporary visual culture.
  • Experiential approach: Idea-generation to delivery.

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