5_Tourism_Distribution_Channel_5385496f17bfc87ebef59d2edfe78d4d.ppt

TOPIC 5 Tourism Distribution Channel Travel agents Tour Operators Specialty challengers  OBJECTIVE Identify the role of travel agents and tour operator To list the reservation and distribution system for travel and hospitality industry Cu...

TOPIC 5 Tourism Distribution Channel Travel agents Tour Operators Specialty challengers  OBJECTIVE Identify the role of travel agents and tour operator To list the reservation and distribution system for travel and hospitality industry Customers Intermediaries Suppliers Service industries associated with tourism Overseas (privately operated and international tourism tourists industry organizations) Core tourism industries Local  Accommodation industry residents  Catering industry  Travel agencies  Transport industry  Tour operators (wholesalers / retailers) Service industries associated with tourism (government institutions)  STRUCTURE OF TRAVEL ORGANISATION INBOUND OUTBOUND TRAVEL AGENT TRAVEL AGENT Handle travel service for passenger Handle travel agreements for passengers traveling to or within the country traveling overseas. Tour Packages Outbound tour packages Ground arrangement Ticketing Hotel reservation Hotel reservation Car rental / coach transfer International convention, conference/ Convention / Conferences / Incentives Incentives Travel Insurance Financial Services, travelers cheque  TOUR PACKAGE 1. GROUP INCLUSIVE TOUR (GIT) 3. SPECIAL INTERST GROUP TOURS - Prearranged with inflexible itinerary - Transport - Congress / Convention - Accommodation - Incentives - Arrival – Departure transfer - Educational - Meal, Sightseeing with tour guide - Sport - Special Events 2. FREE INDIPENDENT TRAVEL (FIT) - Travel to suite individual needs - Transportation might not be provided - Arrival – Departure transfer - Accommodation - Local Sightseeing - Meeting Services  GDS Transportation Online Travel Agent GDS (Global Distribution System) Accommodation Visits & Tours FIT Traveler Tour Operators Business traveler Food & Group Travelers Travel Agent beverage SOURCES OF INCOME Travel agents receives tour products from suppliers at a discounted/ contracted rate Receive commissions on air tickets, hotels and car rental bookings Overrides (bonuses) received from suppliers for selling in greater volumes Add a mark up on tour products offered, especially for products which do not provide commission Charge a certain amount of service fee for services rendered to customers CASE STUDY Many Paradise tourists prefer to holiday abroad. This is known as OUTBOUND TOURISM. Most outbound holidays are still booked through travel agents, although developments in Information Technology mean that the consumers have much more choices in holiday and travel planning. 1. Describe what is included in the package. _________________________________________________________________ 2. In the brochure, you should now be aware of what tour operating requires. In the space below, list what you see as the key activities of tour operating. __________________________________________________________________