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Execute Measurement and Benefit Realization Accurate measurements provide an indication of the level of stakeholder adoption, the degree of stakeholder preparedness (knowledge and ability), and the success of the change project. The measurements should be communicated to all sponsors and project...
Execute Measurement and Benefit Realization Accurate measurements provide an indication of the level of stakeholder adoption, the degree of stakeholder preparedness (knowledge and ability), and the success of the change project. The measurements should be communicated to all sponsors and project leads. Processes can be adapted based on the measurement outcomes to ensure that goals are met. Tracking and Measuring Benefits This process involves tracking and measuring the benefits against targets to ensure changes are aligned with organizational objectives and expected benefits as described in the business case. It involves measuring against the baseline data and target, charting progress, and reviewing the effectiveness of the benefits management. It also includes informing stakeholders of progress in benefits realization and assessing the performance of the changed organizational operations against performance baselines. Progress Monitoring Progress must be continually monitored during execution to test and assess stakeholder awareness of change (and therefore success of communications), to understand the change benefits and determine the wider change impact. This monitoring can provide an estimate of the stakeholder engagement with and support of the change. Monitoring progress allows the change management team to report results and track the progress by individual stakeholder segments using appropriate techniques and by monitoring staff turnover, absences, tardiness, and other factors. Effective monitoring of progress provides the necessary information for the committee of stakeholder representatives to make decisions to adjust the course of execution. Communications with Stakeholders The Change Management Lead should report frequently and honestly on the status of the change. This individual should describe progress in the previous period, impediments currently being encountered, and potential barriers to progress. Communications should use appropriate channels. Stakeholder Feedback Feedback from stakeholders provides evidence of benefits achieved to-date, those still to be achieved, and any that are no longer valid. Benefits Realization Achieving adoption of planned changes by impacted stakeholders is the first step toward benefits realization. Adoption of planned changes, or successfully changing the way in which people think, act, and behave to align with the future state, should result in achieving organizational outcomes (e.g., improved customer experience, improved efficiency, increased skill level of employees). When combined, these intended organizational outcomes should lead to realization of the intended benefits outlined in the business case (e.g., increased sales, cost savings, improved market share). Executing the plan for measurement and reporting of the progress toward change readiness, adoption, achievement of organizational outcomes, and benefit realization should involve participation from the impacted business unit in order to gain input and agreement on the measurements and results. This involvement is also important in facilitating the potential transfer of accountability for measurement and reporting required for a time extending beyond the change practitioner’s involvement. Inputs Outputs Change Management Plan Measurement and Benefit Realization Plan Measurement and Benefit Realization Reports Benefits Realization Activities