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The Change Management Strategy must be validated and approved by the change program sponsor and appropriate program team and organizational leadership. It may also require approval from organizational leaders, partners, and subject matter experts who have provided input to the strategy. In complex...

The Change Management Strategy must be validated and approved by the change program sponsor and appropriate program team and organizational leadership. It may also require approval from organizational leaders, partners, and subject matter experts who have provided input to the strategy. In complex transformation programs, there may be a wide audience for the change strategy, including employee/colleague working councils or third-party suppliers. The strategy review and approval process should be clearly defined in the change program governance documents. Questions to consider and respond to when developing the Change Management Strategy may include: Is the change incremental or transformational? Will the implementation be phased in or ‘big bang’? Will the transition be linear and sequential, or will it require a multi-faceted, non-linear, non- sequential approach? How prepared is the organization for the change? What are the known and anticipated areas of resistance, and what mechanisms will be used to overcome them? What operational adjustments will be required to facilitate adoption of the change with minimal disruption? What mechanisms will be used to ensure the workforce has or acquires the skills and competencies required? Will technology components be required to facilitate the transition? If so, howwill they be incorporated? How will workforce adjustment logistics be managed? What mechanisms will be used to ensure the necessary behaviors and attitudes have been adopted? How will progress be monitored? Develop the Communication Strategy The purpose of Develop the Communication Strategy is to create a strategy that, when executed, ensures that the organization and its customers are aware of and understand the organizational rationale for the change. It ensures that stakeholders are aligned regarding the program’s expected value and benefits to the organization, initiation, progress, challenges, achievements, completion, and realized benefits. The Communication Strategyincludes: The defined business rationale or Case for Change Stakeholders and sponsors Identified audiences, audience segmentation, and audience needs Targeted stakeholder messaging Identified communication channels and messaging frequency Identified feedback channels and loops Communication governance and review process