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Execute Communication Plan The success of a Change Management Program requires effective implementation of the Communication Plan. Execute the Established Communication Plan The audience and its specific characteristics (e.g., size of the organization, location of workers, level of change resis...

Execute Communication Plan The success of a Change Management Program requires effective implementation of the Communication Plan. Execute the Established Communication Plan The audience and its specific characteristics (e.g., size of the organization, location of workers, level of change resistance) serve as the basis for customizing the messaging and delivery methods. The message should be crafted considering the culture of the stakeholders and organization and be aligned with the objective for each communication event. When effective, the stakeholders are able to build awareness, establish understanding, and define core responsibilities around the delivery of messages. Delivery of Messaging Messages are delivered through the method deemed most effective for the communication. Further, messages are delivered at a specific phase in the project to ensure that stakeholders receive the correct messages at the correct time. Communication subject matter experts may provide guidance in the delivery of the communications and regularly assess effectiveness. Feedback The feedback channels and mechanisms identified in the Communication Strategy should be executed, as they provide stakeholders with the opportunity to ask questions and provide updates on how they are experiencing the change. Inputs Outputs Project Plan Communication Plan Stakeholder Engagement Plan Communication Delivery Execute Sponsorship Plan Sponsorship is most successful when leaders recognize the people side of change and visibly participate with stakeholders throughout the project. The change sponsor builds awareness directly with stakeholders regarding the need for the change. Prepare Sponsors The change management team reviews the role of sponsorship with each leader involved in the change initiative and provides change management coaching where needed. Coaching should address the need for sponsors to understand their role, responsibilities, and expectations and include identifiable actions that visibly support successful change, examples of good sponsorship activities, and common sponsor mistakes. The sponsor should also receive prepared communications and guidance for delivering messages to stakeholder groups. Sustain Sponsor Engagement The Change Management Lead should provide the sponsor with regular updates on the change initiative status. Inputs Outputs Sponsorship Plan Communication Plan Stakeholder Engagement Plan Sponsor Activities Sponsor Competency Building Activities