1.1 All About Shoes, Bags & Accessories - Product Classification.pptx

© 2020 Charles & Keith Group  ARTICLE NUMBER: INTRODUCTION Fundamental Product Knowledge Before we begin, it is important to know where to locate the article number...

© 2020 Charles & Keith Group  ARTICLE NUMBER: INTRODUCTION Fundamental Product Knowledge Before we begin, it is important to know where to locate the article number on our products © 2020 Charles & Keith Group 2  ARTICLE NUMBER : SHOES Fundamental Product Knowledge The article number can be found on different parts of the shoe. Let’s have a look. Lining of the shoe Shoe strap Tongue © 2020 Charles & Keith Group 3  ARTICLE NUMBER : OTHER PRODUCTS Fundamental Product Knowledge For other products, the article number can be found as per below: The article number Let’s have a look. For bags : For accessories/ keychains/ For sunglasses : product label inside the bag belts : printed out tag on the arm © 2020 Charles & Keith Group 4  PRODUCT CLASSIFICATION: READING Fundamental Product Knowledge LABELS Now that you know where to locate the article number, it is time to familiarize with product labels and what the different numbers represent. Let us break it down for you © 2020 Charles & Keith Group 5  PRODUCT CLASSIFICATION: READING Fundamental Product Knowledge LABELS The product label comprises of numbers and alphabets that represent different important parts. Let’s have a look at it. Product Factory Serial Category Class Brand Number Number CK 1 7 090 0138 © 2020 Charles & Keith Group 6  PRODUCT CLASSIFICATION: READING LABELS Fundamental Product Knowledge Now, let’s have a look at the different types of category Charles & Keith offers. Altogether there are 9 categories C K 1 - X X X X X X X X CK1 – Footwear CK2 –Bags Page 7 dan 8 jadi satu CK3 – Shades CK4 – Belts © 2020 Charles & Keith Group 7  PRODUCT CLASSIFICATION: READING LABELS Fundamental Product Knowledge C K 1 - X X X X X X X X CK5 – Accessories CK6 – Wallets CK8 – Keychains & Hand Phone Accessories CK9 – Little Charles & Keith (shoes) CK11 – Little Charles & Keith (bags) © 2020 Charles & Keith Group 8  SHOE CLASSIFICATION: READING LABELS Fundamental Product Knowledge Classification or also known as class, represents the different types of shoe styles that own a unique number to them. Let’s have a look! C K 1 - X X X X X X X X 6 – Heels 7 – Flats 8 – Wedges 9 – Boots © 2020 Charles & Keith Group 9  SHOE CLASSIFICATION: DISPLAY SIZING Fundamental Product Knowledge Before we move on to bags, do take note of the guidelines for shoe display size. This applies to when the standard display size is out of stock in your shop: © 2020 Charles & Keith Group 9  BAG CLASSIFICATION: READING Fundamental Product Knowledge LABELS Class numbers also apply to our bags. Let’s have a look at the unique number each bag style owns. There are 9 different classification for our bags C K 2 - X X X X X X X X CK2 – 1 Bucket CK2 – 3 Tote CK2 – 2 Shoulder CK2 – 4 Hobo Page 11 dan 12 jd 1 page aja ya CK2 – 5 Top Handle © 2020 Charles & Keith Group 10  BAG CLASSIFICATION: READING Fundamental Product Knowledge LABELS C K 2 - X X X X X X X X CK2 – 6 Backpack CK2 – 8 Crossbody CK2 – 7 Clutch CK2 – 9 Tech Bag 1 © 2020 Charles & Keith Group 1  SUNGLASSES CLASSIFICATION: READING LABELS Fundamental Product Knowledge Now that we have covered shoes and bags, another type of classification at Charles & Keith is for our sunglasses C K 3 - X X X X X X X X CK3– 1 Aviator CK3 – 2 Oval CK3 – 3 Round Page 13 dan 14 jadi 1 page CK3 – 4 Rectangular CK3 – 5 Square 1 © 2020 Charles & Keith Group 2  SUNGLASSES CLASSIFICATION: READING LABELS Fundamental Product Knowledge C K 3 - X X X X X X X X CK3– 6 Rimless CK3 – 7 Butterfly CK3 – 8 Wayfarer CK3 – 9 Cat-Eye 1 © 2020 Charles & Keith Group 3  PRODUCT CLASSIFICATION: WHAT’S Fundamental Product Knowledge NEXT What’s Next? Exit from this PDF, and proceed to the next section: The Shoe Anatomy © 2020 Charles & Keith Group 14