Audio and Motion Media PDF

Lesson 7.2 Audio and Motion Media Presented by: Sir Jayps AUDIO MEDIA WHAT IS AUDIO Perception of sounds with certain notes and frequencies. Audio is sound that is within the acoustic range of human hearing It is defined as anything connected to sound, especially when rece...

Lesson 7.2 Audio and Motion Media Presented by: Sir Jayps AUDIO MEDIA WHAT IS AUDIO Perception of sounds with certain notes and frequencies. Audio is sound that is within the acoustic range of human hearing It is defined as anything connected to sound, especially when received, recorded, transferred, or duplicated Example: Music, podcasts, radio broadcasts, sound effects in movies or video games, audiobooks, and voice recordings. WHAT IS AUDIO MEDIA A means or channel that makes use of ceratin sounds which have significant meaning to collect information without using vision. It is defined as media communication that uses audio equipment to report, document, and deliver information through the means of sound Example: radio broadcasts, podcasts, music streaming services, soundtracks in movies and TV shows, online streaming platforms for live audio content, and voice messages in messaging apps. TYPES OF AUDIO MEDIA ANALOG AUDIO Analog sound and film are recorded on magnetic film or tape, in the form of cassettes, VHS tapes, or film reels. This requires both a medium and a device for playback. Direct duplication, aims to replicate the original sound CASSETTES FILM REELS ANALOG AUDIO SOUND WAVES DIGITAL AUDIO Digital audio is a representation of sound recorded in, or converted into, digital form. In digital audio, the sound wave of the audio signal is typically encoded as numerical samples in a continuous sequence. Recreated sound from segmented parts CD AUDIO MP3 DIGITAL AUDIO SOUND WAVES SELECTION CRITERIA FOR TEXT MEDIA Selection criteria refer to key aspects that individuals must take note of in order to determine the best use of text media in a scenario. Using selection criteria allows text media to be used effectively in disseminating information. Purpose and appropriateness to the audience Relevancy to today's world and society Alignment to the organization or individual's objectives and viewpoints Sustainability and cost-efficiency DESIGN ELEMENTS OF AUDIO MEDIA DIALOGUE A composition in the form of a conversation between two people Any sound that makes use of specific intonations to convey messages from one individual to another. Example: Speech, conversations, voice over, etc. SOUND EFFECTS Additional sounds outside of music and dialogue. These are often used to give emphasis and setting. A non-speech or non-musical sound produced artificially for the purpose of play, film, or other broadcasting production. The sound, aside from dialogue and music, artificially made to create an effect in the movie MUSIC The combination of vocal instrumental elements creates a composition that is harmonious and aesthetically pleasing Vocal or instrumental sounds combined to produce a piece with harmony and form. It can be an instrumental or vocal sound that conveys emotions and ideas in significant forms through the elements of color, harmony, melody, and rhythm SILENCE Absence of audio or sound. These are often used to give emphasis or set the pacing of audio media. The absence of an audible or acoustic element. These elements are frequently employed to emphasize or regulate the speed of audio media.  DESIGN PRINCIPLES OF AUDIO MEDIA MIXING Combination, balance, and control of multiple sound elements. The absence of an audible or acoustic element. These elements are frequently employed to emphasize or regulate the speed of audio media. PACE Time control, editing, order of events, linear, non-linear, and multi- linear order The editing and the time control of sound design; it has numerous categories Linear - the sounds that are permanent, used once and will be in the same place Non-Linear - the sounds that are much more open in comparison to linear sounds Multi-Linear - a combination of linear and nonlinear TRANSITION The process of getting from one element or fragment of sound design to another Techniques used to move from one (1) segment to the other. Transitions vary depending on the relationship of the two (2) segments and also the context with which it is being used. These include segue, cross-fade (abrupt cut from one (1) to the other), V- fade (first sound fades completely before the second sound starts), and fade to black (similar to V-fade but with silence in between the two (2) segments.  TYPES OF TRANSITION Segue - an uninterrupted movement from once piece of music to another Cross-Fade - the smooth transition of a sound between two side- by-side audio files on the same track V-Fade - a switch from one volume level to another softer or louder level Fade to Black - a type of V-Fade which has some silence between the elements of sound design STEREO-IMAGING Making use of left and right channels to add depth to the sound The feature of sound documentation and duplication (Duplication of sound) concerning the supposed spatial location of the sources, both sideways and in-depth MOTION MEDIA WHAT IS MOTION Motion is described as the act or process of moving or being moved (Oxford University, n.d.). It is the action of constantly moving from one place to the next or changing position (HarperCollins, n.d.). WHAT IS MOTION MEDIA A type of visual media that simulates and represents movements. A form of media that has the appearance of moving text and graphics on a display, with a purpose of disseminating information to an audience. Can be a collection of graphics, footage, videos. It is combined with audio, text and /or interactive content to create multimedia Therefore, motion media can be defined as a media communication that provides the presence of spatial movement of texts and images. Practically, these are visual media. Aside from that, motion media are considered as collections of images and footages. These media are combined with other media, such as text and audio, to produce multimedia. FORMS OF MOTION MEDIA FORMS OF MOTION MEDIA Informal - created by individuals often for personal use Formal – created by professionals who follow industry standards in creating, editing and producing motion media CHARACTERISTICS OF MOTION MEDIA CHARACTERISTICS OF MOTION MEDIA These transfer messages to many people These deliver the same message to the audience at once These represent messages that are typically indifferent and temporary These are formal, influential channels of communication These are contributors in behavior and attitude alteration These discuss some important issues, persons, organizations, or social movements TYPES OF MOTION MEDIA TYPES OF MOTION MEDIA Video - Video is an electronic medium for the recording, copying, and broadcasting of moving visual images Video Footage – In Filmmaking And Video Production, Footage Is The Raw, Unedited Material As It Had Been Originally Filmed By Movie Camera Or Recorded By A Video Camera Which Usually Must Be Edited To Create A Motion Picture, Video Clip, Television Show Or Similar Completed Work.  ADVANTAGES & DISADVANTAGES OF MOTION MEDIA  ADVANTAGES DISADVANTAGE Increased engagement Fixed pace Simulations of events that are Misinterpretation difficult to observe Skill and Affective learning High Cost of Production Better understanding of processes DESIGN ELEMENTS OF MOTION MEDIA SPEED The pacing of the movement can be based on additional audio or the context of the scenario. It helps project the theme and emotion of the information. A fast movement gives vigor and vitality, intensifying emotions. A slow movement connotes lethargy, solemnity or sadness. DIRECTION This is where objects move can reflect the progression or moving forward of information transfer, or it can signify crucial symbolize regarding the relationships of the characters. It indicates a movement from one direction to another. It can also refer to the growing or shrinking of an object. MOTION These are the triggers that signify the change in direction of an object. TIMING This can be objective (which is measured in actual units of time) or subjective (where it is psychological rather than accurate to passage of time). It can be objective or subjective. Objective timing can be measured in minutes, seconds, days, etc. Subjective timing is psychological or felt. BLURRING In animation, blurring can provide the illusion of fast movement. In videos, it is often used to censor information for security or decency  DESIGN PRINCIPLES OF MOTION MEDIA DESIGN PRINCIPLES OF VISUAL MEDIA SPEED A fast movement gives vigor and vitality, intensifying emotions. A slow movement connotes lethargy, solemnity or sadness. TIMING It can be objective or subjective. Objective timing can be measured in minutes, seconds, days, etc. Subjective timing is psychological or felt. TRANSITION It used to switch between scenes SOUND AND COLOR It adds meaning to the motion “All media exist to invest our lives with artificial perceptions and arbitrary values.” — Marshall McLuhan  END OF PRESENTATION Thank you 