Communication Theories ACM 2023 PDF

COMMUNICATION THEORIES ACM 2023 By: Assoc. Prof. Dr. Osama Kanaker ‫بسم الله الرحمن‬ ‫الرحيم‬  Introduction Assoc. Prof. Dr. Osama 3 01/30/202  The Class of Today What i...

COMMUNICATION THEORIES ACM 2023 By: Assoc. Prof. Dr. Osama Kanaker ‫بسم الله الرحمن‬ ‫الرحيم‬  Introduction Assoc. Prof. Dr. Osama 3 01/30/202  The Class of Today What is Communication What is Theory Theory VS Model Assoc. Prof. Dr. Osama 4 01/30/20 Kanaker 25  Course Evaluation Details Assoc. Prof. Dr. Osama Ka 5 01/30/20 naker 25  Communication Assoc. Prof. Dr. Osama Ka 6 01/30/20 naker 25  The Origin of the Word Communication Communication is from the Latin word- COMMUNIS, which means common or shared understanding. Communication is a purposeful effort to establish commonness between a source and receiver. Communicati Common/ English on Shared Understandi Latin COMMUNIS ng Assoc. Prof. Dr. Osama Ka 7 01/30/20 naker 25  What is Communication? Communication is a common phenomenon that cuts across the daily activities of human being. As food and water are very important to man’s survival so is communication. It is always a unique feature that differentiates the living from the dead. Communication is a process that involves the transmission of message Assoc. Prof. Dr. Osama Kanaker from a sender to the receiver. 8 01/30/202 5 Definition of Communication There are various definitions for communication due to the variability of disciplines. Therefore, there is no single definition of communication agreed upon by scholars. Psychologists, sociologists, medical practitioners, philosophers and communication specialists, all define communication based on their orientations and perspectives. Here are two definitions: Assoc. Prof. Dr. Osama 01/30/202 9 Kanaker 5 Definition of Communication 1. Communication is the process by which any person or a group shares and impacts information with/to another person (or group) so that both people (or groups) clearly understand one another. 2. Communication is any means by which a thought is transferred from one person to another. Assoc. Prof. Dr. Osama 01/30/202 10 Kanaker 5  What is Theory? The word "theory" originates from ancient Greek, but its modern usage encompasses various related meanings. The ancient Greek meaning of the word "theory" was slightly different from its modern usage. In ancient Greece, the term "theoria" referred to the act of contemplation, observation, or speculation. It was associated with philosophical and Assoc. Prof. Dr. Osama Kanaker intellectual pursuits rather than scientific 11 01/30/20 25  What is Theory? Theoria involved the pursuit of wisdom, understanding, and knowledge for its own sake, often through deep thinking and reflection. Over time, the meaning of the term evolved, and in modern usage, "theory" is often associated with scientific explanations and empirical evidence. Assoc. Prof. Dr. Osama 12 01/30/20 Kanaker 25  What is Theory? In modern science, the term "theory" refers to scientific explanations that are developed in accordance with the scientific method and meet the criteria set by modern science. These theories are formulated so that they can be tested through scientific experiments, allowing for either empirical support or potential disproof Assoc. Prof. Dr. Osama Kanaker or falsification. 13 01/30/20 25  What is Theory? Some consider scientific theories to be the most reliable, rigorous, and comprehensive form of scientific knowledge. However, in everyday language, the word "theory" is often used more loosely, implying something unproven or speculative—a concept that is more accurately referred to as a "hypothesis" in formal scientific terms. Scientific theories are different from hypotheses, which are specific ideas that can be tested through experiments. Assoc. Prof. Dr. Osama 14 01/30/20 Kanaker 25  Theory VS Model Theory VS Model in General While "theory" and "model" are related terms in many contexts, they are not synonymous and have distinct meanings, especially in scientific and academic discussions. Here's a brief overview of their differences: A theory is like a big idea that explains why things happen in the world. A model is like a simplified version or representation of something real. Assoc. Prof. Dr. Osama 01/30/20 15 Kanaker 25  Theory VS Model Purpose: Theory helps us understand and predict natural or human phenomena, like why the sky is blue or why people behave the way they do. Purpose: a model helps us visualize, study, or test things that are too complex or big to work with directly. Assoc. Prof. Dr. Osama 01/30/20 16 Kanaker 25  Theory VS Model Theory example: The theory of gravity explains why things fall down instead of floating away. Model example: A toy model of a car lets you see how a real car works in a smaller and simpler form. Assoc. Prof. Dr. Osama 01/30/20 17 Kanaker 25  Communication Theory VS Communication Model Theory VS Model in Communication Theory in Communicati Communication theories are like big ideas on that help us understand why people talk and share information. Purpose: They explain things like why we use certain words, how we build relationships, and why we react to messages in different ways. Example: Social Exchange Theory says we Assoc. Prof. Dr. Osama Kanaker communicate 18 to get01/30/20 something we want, like 25 friendship or help.  Communication Theory VS Communication Model Communication models are like simple pictures Model in or diagrams that show how communication Communicati works step by step. on Purpose: They help us see who's talking, what they're saying, and how the message gets from one person to another. Example: The Shannon-Weaver Model shows that communication involves a sender, a message, a channel, and a receiver, like in a phone call. Assoc. Prof. Dr. Osama 01/30/20 19 Kanaker 25  Communication Theory VS Communication Model Model in Communicati on Assoc. Prof. Dr. Osama 01/30/20 20 Kanaker 25  Recap the Class of Today What is Communication What is Theory Theory VS Model Assoc. Prof. Dr. Osama 21 01/30/20 Kanaker 25  THE END ‫السالم عليكم ورحمة‬ ‫الله وبركاته‬ Assoc. Prof. Dr. Osama 22 01/30/20 Kanaker 25