Who laid the groundwork for modern Public Relations in the early 1900s?
Understand the Problem
The question is asking for information about the individual or individuals who were instrumental in establishing the foundational practices of modern Public Relations during the early 20th century.
Answer
Ivy Lee and Edward Bernays
Ivy Lee and Edward Bernays laid the groundwork for modern Public Relations in the early 1900s.
Answer for screen readers
Ivy Lee and Edward Bernays laid the groundwork for modern Public Relations in the early 1900s.
More Information
Ivy Lee, often referred to as the 'father of modern public relations,' emphasized transparency and honesty in communications. Edward Bernays, known as the 'father of spin,' utilized psychology and media to shape public opinion, greatly contributing to the development of PR strategies.
Tips
A common mistake is attributing the foundation of public relations to Bernays alone; however, both Lee and Bernays played critical roles.
Sources
- History of Public Relations - Wikipedia - en.wikipedia.org
- Ivy Lee and Edward Bernays - Public Relations Techniques - Fiveable - library.fiveable.me
- Public Relations and the Father of Spin - Glint Advertising - glintadv.com
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