Who is Starbucks' target market?
Understand the Problem
The question is asking us to identify the specific demographic or consumer group that Starbucks aims to attract and serve, which typically involves analyzing their marketing strategies and customer base.
Answer
Tech-savvy individuals aged 22-60, mainly affluent middle to upper-class professionals and students.
Starbucks' target market includes tech-savvy individuals aged 22 to 60, mainly affluent middle to upper-class professionals, students, and health-conscious individuals.
Answer for screen readers
Starbucks' target market includes tech-savvy individuals aged 22 to 60, mainly affluent middle to upper-class professionals, students, and health-conscious individuals.
More Information
Starbucks is known for appealing to a tech-savvy, affluent demographic, which explains its emphasis on digital experiences like mobile ordering and payment apps.
Tips
A common mistake is to assume Starbucks targets only the wealthy; while they focus on higher income groups, they also appeal to students and young professionals.
Sources
- Starbucks Market Segmentation, Targeting and Positioning (STP) - medium.com
- Who Is Starbucks' Target Audience? - Small Business - Chron.com - smallbusiness.chron.com
- Starbucks Target Market Analysis & Marketing Strategy - Start.io - start.io
