Who are Starbucks' target market?
Understand the Problem
The question is asking about the demographic and psychographic characteristics of the target market for Starbucks, including aspects such as age, income level, lifestyle, and preferences of their customers.
Answer
Tech-savvy individuals aged 22 to 60, including affluent professionals.
The final answer is tech-savvy individuals, ranging from 22 to 60 years old, including teenagers and affluent, middle to high-income professionals.
Answer for screen readers
The final answer is tech-savvy individuals, ranging from 22 to 60 years old, including teenagers and affluent, middle to high-income professionals.
More Information
Starbucks targets a broad demographic that includes young professionals, students, and high-income earners who value premium quality products and a strong brand experience. Introducing mobile ordering has also reinforced its appeal to tech-savvy customers.
Tips
It's common to overlook the diversity within Starbucks' target market. Remember to acknowledge that it spans multiple age groups and income levels, with a strong emphasis on technology usage.
Sources
- Starbucks' Market Segmentation, Target and Positioning (STP) - medium.com
- Starbucks Target Market Analysis & Marketing Strategy - Start.io - start.io
- Who Is Starbucks' Target Audience? - Small Business - Chron.com - smallbusiness.chron.com
