Which statement about a marketing plan is false? A) It serves as a guide for short-term marketing initiatives. B) It is a component of a broader strategic plan. C) It is developed... Which statement about a marketing plan is false? A) It serves as a guide for short-term marketing initiatives. B) It is a component of a broader strategic plan. C) It is developed biennially or annually. D) It exclusively addresses long-term marketing strategies.
Understand the Problem
The question is asking which of the provided statements about a marketing plan is incorrect. It requires the responder to evaluate the statements and identify the false one based on knowledge of marketing principles.
Answer
It exclusively addresses long-term marketing strategies.
The false statement is: It exclusively addresses long-term marketing strategies.
Answer for screen readers
The false statement is: It exclusively addresses long-term marketing strategies.
More Information
Marketing plans often include both short-term and long-term strategies, making the statement about exclusive long-term focus false.
Tips
A common mistake is assuming that a marketing plan only focuses on specific timeframes like long-term strategies. It should cover both short-term and long-term initiatives.
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