Which sales force effectiveness ratios (see chapter 9) are likely to be affected by the trends/changes in the direct selling channel?
Understand the Problem
The question is asking which sales force effectiveness ratios from chapter 9 are influenced by trends or changes in the direct selling channel. It refers to sales ratios and indicates a focus on data analytics relevant to sales effectiveness.
Answer
Penetration percentage, frequency of purchase, and total sales.
Sales force effectiveness ratios likely to be affected by trends/changes in the direct selling channel include penetration percentage, frequency of purchase, and total sales. These ratios show impact from changes in customer buying behaviors and market penetration.
Answer for screen readers
Sales force effectiveness ratios likely to be affected by trends/changes in the direct selling channel include penetration percentage, frequency of purchase, and total sales. These ratios show impact from changes in customer buying behaviors and market penetration.
More Information
The penetration percentage and frequency of purchase, which have decreased, suggest shifts in customer engagement and purchasing behavior. Total sales showed a notable decline, highlighting changes in the direct selling effectiveness.
Tips
Ensure to assess both quantitative and qualitative data to understand trends fully in sales analytics.
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