Which of the following statements is correct? Marketing is the term used to refer only to the sales function within a firm. Marketing managers usually don't get involved in product... Which of the following statements is correct? Marketing is the term used to refer only to the sales function within a firm. Marketing managers usually don't get involved in production or distribution decisions. Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Understand the Problem
The question asks which statement correctly defines the concept of marketing, requiring an analysis of different definitions and perspectives on marketing.
Answer
Marketing involves creating, communicating, delivering, and exchanging valuable offerings for customers and society.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Answer for screen readers
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
More Information
Marketing is not limited to only sales but encompasses a broad range of activities aimed at creating and delivering value. It involves understanding and serving both consumer and societal needs.
Tips
A common mistake is to equate marketing solely with sales, but it is much more comprehensive and strategic.
Sources
- Which of the following statements is correct - Examveda - examveda.com
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