Which of the following is NOT one of the six elements of entrepreneurial marketing according to Michael H. Morris? Customer intensity, Market dominance, Strategic flexibility, Proa... Which of the following is NOT one of the six elements of entrepreneurial marketing according to Michael H. Morris? Customer intensity, Market dominance, Strategic flexibility, Proactiveness.
Understand the Problem
The question is asking to identify which option does not belong to the six elements of entrepreneurial marketing as defined by Michael H. Morris. It is a knowledge-based question related to marketing concepts.
Answer
Market dominance
Market dominance is NOT one of the six elements of entrepreneurial marketing according to Michael H. Morris.
Answer for screen readers
Market dominance is NOT one of the six elements of entrepreneurial marketing according to Michael H. Morris.
More Information
Michael H. Morris identifies the six elements of entrepreneurial marketing as customer intensity, continuous innovation, strategic flexibility, proactiveness, opportunity focus, and resource leveraging.
Tips
A common mistake is to confuse 'Market dominance' with 'Market orientation', which is more related to the market-focused strategies.
Sources
- CHAPTER 5.docx - CHAPTER 5: CUSTOMERS AND MARKETS ... - coursehero.com
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