Which of the following is a key principle of societal marketing orientation? A) Balancing the needs of consumers, society, and the company B) Relying solely on traditional marketin... Which of the following is a key principle of societal marketing orientation? A) Balancing the needs of consumers, society, and the company B) Relying solely on traditional marketing tactics for promotion C) Prioritizing shareholder wealth over societal welfare D) Ignoring environmental regulations for cost-cutting E) Exploiting consumer vulnerabilities to increase sales
Understand the Problem
The question is asking about the principles of societal marketing orientation and various marketing strategies, addressing concepts central to marketing theory and practice.
Answer
A) Balancing the needs of consumers, society, and the company.
The final answer is A) Balancing the needs of consumers, society, and the company.
Answer for screen readers
The final answer is A) Balancing the needs of consumers, society, and the company.
More Information
Societal marketing orientation focuses on sustainable and ethical marketing that benefits consumers and society while meeting company objectives. It contrasts with traditional profit-driven approaches.
Tips
Avoid confusing societal marketing with strategies that prioritize short-term profits or ignore ethical considerations.
Sources
- Corporate social responsibility - Wikipedia - en.wikipedia.org
- Stakeholder Engagement: A Road Map to Meaningful Engagement - fundacionseres.org
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