Which mechanism is described as 'rub off effect' in affect-based attitude formation?

Understand the Problem

The question is asking about a specific concept used in the context of affect-based attitude formation, referring to a mechanism known as the 'rub off effect'. It provides multiple choice options indicating that it's likely a question from a psychology or social sciences domain about attitude formation mechanisms.

Answer

Evaluative conditioning.

The mechanism described as 'rub off effect' in affect-based attitude formation is evaluative conditioning.

Answer for screen readers

The mechanism described as 'rub off effect' in affect-based attitude formation is evaluative conditioning.

More Information

Evaluative conditioning is a psychological process where the evaluation of one stimulus changes because of its association with another positive or negative stimulus.

Tips

A common mistake is to confuse the term 'rub off effect' with cognitive processes like cognitive dissonance or direct attitude formation through experience. The 'rub off effect' specifically involves the associative process seen in evaluative conditioning.

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