When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which o... When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principle?
Understand the Problem
The question is asking which marketing principle is followed by companies when they consider consumers' wants along with the long-term interests of the company, the consumer, and the general population.
Answer
Societal Marketing
The principle being practiced is Societal Marketing.
Answer for screen readers
The principle being practiced is Societal Marketing.
More Information
Societal Marketing is a philosophy that emphasizes meeting customer needs and wants while also considering the long-term interest of society, ensuring sustainable business practices that benefit both the company and its stakeholders.
Tips
A common mistake is confusing societal marketing with consumer-oriented or value marketing. Remember that societal marketing explicitly considers society's welfare.
Sources
- When companies make marketing decisions by - PakMcqs - pakmcqs.com
- Trends In Marketing - Testbook - testbook.com
AI-generated content may contain errors. Please verify critical information
