What role does an influencer have in a buying centre?
Understand the Problem
The question is asking about the specific role that an influencer plays in a buying centre, outlining different options for what that role could entail.
Answer
Influencers affect buying decisions with expertise and insights.
Influencers in a buying center are individuals who possess experience or expertise and can affect the buying decision by providing insights and recommendations. They may not have the final say but can sway the decision by expressing critical opinions or preferences based on their knowledge.
Answer for screen readers
Influencers in a buying center are individuals who possess experience or expertise and can affect the buying decision by providing insights and recommendations. They may not have the final say but can sway the decision by expressing critical opinions or preferences based on their knowledge.
More Information
Influencers in a buying center are vital as they integrate their specialized knowledge to help shape the group's purchasing decisions, which can involve evaluating product quality, highlighting benefits, and suggesting alternatives.
Sources
- Buying Roles - Universal Marketing Dictionary - marketing-dictionary.org
- What is an influencer in the buying center? - Answers - math.answers.com
- Buying Center in Marketing | Definition & Roles - Study.com - study.com
