What kind of methods does the project aim to use for analyzing Gillette's portrayals?
Understand the Problem
The question is asking about the specific analytical methods that will be employed in a project regarding Gillette's portrayals, possibly in advertising or media. This involves identifying techniques used in media analysis, such as content analysis, discourse analysis, or semiotic analysis.
Answer
Abductive approach and netnography.
The project aims to use an abductive approach and netnography for analyzing Gillette's portrayals.
Answer for screen readers
The project aims to use an abductive approach and netnography for analyzing Gillette's portrayals.
More Information
An abductive approach involves reasoning to the best possible explanation and is often used in qualitative research. Netnography is a method of studying online communities and cultures.
Tips
A common mistake might be confusing netnography with ethnography. Netnography specifically focuses on communities and cultures in online space.
Sources
- Gillette 'We believe: the best men can be' - DiVA portal - diva-portal.org
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