What is the primary objective of using open-ended questions in surveys?
Understand the Problem
The question is asking about the main purpose of open-ended questions in surveys and provides multiple-choice options to consider. The focus is on understanding how this type of question contributes to survey goals.
Answer
To gain respondent perspectives and uncover insights.
The primary objective of using open-ended questions in surveys is to gain insights into respondents' perspectives by allowing them to provide feedback in their own words, revealing unexpected insights and adding depth and context to the data.
Answer for screen readers
The primary objective of using open-ended questions in surveys is to gain insights into respondents' perspectives by allowing them to provide feedback in their own words, revealing unexpected insights and adding depth and context to the data.
More Information
Open-ended questions in surveys offer a qualitative approach that helps in understanding the reasoning behind respondents' answers, which can be crucial for improving products, services, or informing strategy.
Tips
A common mistake is not analyzing the responses thoroughly, which can lead to missing valuable insights. Manual analysis can be time-consuming, so using text analysis tools can be beneficial.
Sources
- Open-ended questions help you see things from the respondent's perspective - qualtrics.com
- Open-Ended vs. Closed Questions in User Research - nngroup.com
- Open-Ended Questions: Examples, Benefits, and Best Practices - zonkafeedback.com
