What is the definition of unsought products?
Understand the Problem
The question is asking for the definition of 'unsought products', which are goods that consumers do not actively seek out or may not know exist. These products typically require significant marketing efforts to promote them to potential buyers.
Answer
Unsought products are goods and services not actively sought by consumers due to being unknown, unnecessary, or unpleasant.
Unsought products are goods and services that consumers do not actively seek out to buy because they are either unknown, unnecessary, or unpleasant.
Answer for screen readers
Unsought products are goods and services that consumers do not actively seek out to buy because they are either unknown, unnecessary, or unpleasant.
More Information
Unsought products often require a high degree of marketing efforts to make consumers aware of their existence or convince them of their need.
Tips
A common mistake is to assume that all unsought products are unwanted. They might simply be unknown or not at the forefront of consumers' minds.
