What is a key element of effective crisis communication?
Understand the Problem
The question is asking for identifying a key element that contributes to effective communication during a crisis, specifically focusing on the importance of clarity in messaging versus other options.
Answer
Building trust is a key element.
Building trust before and during a crisis is a key element of effective crisis communication.
Answer for screen readers
Building trust before and during a crisis is a key element of effective crisis communication.
More Information
Trust is foundational in effective crisis communication, as it ensures stakeholders are more receptive and cooperative during a crisis. Establishing this trust ahead of time can facilitate smoother communication and better outcomes when a crisis occurs.
Tips
A common mistake is focusing solely on reactive communication during a crisis without having established trust with stakeholders beforehand.
Sources
- 7 Pillars of Effective Crisis Communications - regroup.com
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