What is a defining characteristic of a service?
Understand the Problem
The question is asking for a fundamental feature or quality that distinguishes a service from other offerings, such as goods or products.
Answer
Intangibility
The final answer is intangibility.
Answer for screen readers
The final answer is intangibility.
More Information
Services are considered intangible because they cannot be touched, held, or physically possessed, unlike physical goods. This intangible nature is a key defining feature of services.
Tips
A common mistake is confusing a service with a physical product due to the presence of tangibles like customer service locations or equipment used in providing the service.
Sources
- Services Marketing - Definition and Characteristics - managementstudyguide.com
- Four Service Characteristics - ITSM Professor - itsmprofessor.net
- Characteristics of Services and Their Examples - Marketing91 - marketing91.com
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