What influences children’s consumer behavior and what strategies do marketers use to target them?
Understand the Problem
The text discusses the influence of children on consumer behavior and the marketing strategies used to target them. It highlights how children have more money to spend and the techniques marketers use to capture their attention.
Answer
Children influence purchases; marketers use bright colors and graphics.
Children’s consumer behavior is influenced by their early spending patterns and ability to influence parents' purchases. Marketers use strategies like sound effects, bright colors, and animated characters to attract young consumers.
Answer for screen readers
Children’s consumer behavior is influenced by their early spending patterns and ability to influence parents' purchases. Marketers use strategies like sound effects, bright colors, and animated characters to attract young consumers.
More Information
Children have 'nag factor,' influencing parents and maintaining brand loyalty into adulthood—a strategy known as 'cradle-to-grave' marketing.
Tips
A common mistake is underestimating children's influence on family purchases. Acknowledge their significant role in buying decisions.
Sources
- Marketing to Children: Campaign Techniques and Their Effects - communicationmgmt.usc.edu
- How Marketers Target Kids | MediaSmarts - mediasmarts.ca
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